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Coca-Cola wants Americans to give Coke Energy a shot.The beverage company will start selling four varieties of its energy drink — Coca-Cola Energy, Coca-Cola Energy Zero Sugar, Coca-Cola Energy Cherry and Coca-Cola Energy Cherry Zero Sugar — in the United States in mid-January. Coke Energy and Coke Energy Zero Sugar are already available internationally, but the cherry flavor is new.The new product is designed to help Coke to introduce Coca-Cola drinkers, who may not consume energy drinks, to a growing category. It's also a way for the company to make sure that its core Coca-Cola brand remains fresh.But first, Coca-Cola has to make sure drinkers understand just what Coke Energy is.A boost of energyCoca-Cola Energy has 114 mg of caffeine in each 12-ounce serving.That's nearly four times the caffeine in a can of regular Coca-Cola (34 mg), and three times the caffeine in a can of Diet Coke (46 mg).It will be more expensive, too: Coca-Cola Energy will have a recommended price of .49 per 12-ounce container. Similarly-sized regular Cokes are generally sold in packs of 12, and cost about per package (about 33 cents each).In the United States, total energy drink and energy shot sales reached about .5 billion in 2018, up 30% from 2013, according to a report from research group Mintel. The sector could have sales of about billion in 2023, Mintel projects.Coke drinkers aren't really in on the trend, according to Coca-Cola Brand Director Janki Gambhir."Many consumers that drink Coke don't engage in the energy category today," she told CNN Business, noting that they still may be interested. "A lot of the work that we will do will be focused around educating consumers," she said.To figure out how to make Coke Energy work in the United States, the company spoke with more than 1,100 people — including energy drink consumers and those that don't regularly drink the beverage — to make sure that it delivers what people want. The company plans to introduce the product by advertising it through television commercials and billboards, as well as handing out samples.With Coca-Cola Energy, the company hopes to boost sales within the Coke brand rather than steal share from other energy drinks or Coke flavors. Coca-Cola owns about 18% of Monster Energy, and has a strategic partnership with the company.In addition to giving Coca-Cola another way into the energy sector, Coke Energy can help make sure people don't stop drinking Coke.Keeping Coke currentCoca-Cola has ambitions of being a "global beverage company." It sells iced tea, juice, water, coffee and smoothies. But Coke is its core business, and only a few years ago the Coke brand was stagnating.To boost the brand, Coca-Cola has given Diet Coke a millennial-friendly makeover, launched a new flavor and, for a limited time, brought back New Coke in partnership with Netflix's "Stranger Things." Coca-Cola Energy and Coca-Cola Plus Coffee, which is for now only available internationally, are more ways to keep people excited about cola.So far, Coca-Cola's efforts to revitalize its core brand seem to be working. Second quarter sales were driven in part by 4% global growth in trademark Coca-Cola, the company said. And international sales of Coke Energy are "encouraging," said CEO James Quincey in a July call discussing the quarter's financial results .Coca-Cola hopes that Coke Energy will be a continued source of long term growth, said Gambhir, adding that there is a "pipeline full of new flavors" and other innovations for the platform. 3543
Cynda Murrow has been working at Walgreens for four years.“I get to meet new people, and I like to say hi to all of my co-workers,” Murrow said.She’s a person just like anyone else, but we all have something that’s a part of our story. Murrow's story includes living with an intellectual and developmental disability.“Some people don’t understand me, so that’s why I use a device to help me," Murrow said. "But some of the people speak Spanish, so that’s hard for me to speak Spanish because I don’t know Spanish. I know a little bit of Spanish though.”Cynda says she loves her job. Just like any job, some days can be challenging. However, she always finds a way to make it work.“(I have a) device that I use to help me speak if I have trouble," Murrow said. "I do have this button right here that says ’I’m using a communication device to help me speak. Please be patient with me.’”Advocates who offer support for people with disabilities say employment is an important part of life. That’s why national organizations like The Arc work to break down those barriers.“Employment is more than just getting a paycheck. Employment develops independent, self-esteem, self-protection, and limits vulnerability in mistreatment, abuse and neglect,” Luke Wheeland with The Arc said.In the past 30 years, there’s been a lot of effort to get people with disabilities into the workforce. It all comes down to seeking out the right resources. Murrow’s mom says she’s been educating herself on what’s good for Murrow since the day she was born.“I found that information is power, so I just learned as much as I could,” Murrow'’s mom Wayla Murrow said.Another resource Murrow’s family uses, is the Division of Vocational Rehabilitation.“Vocational Rehabilitation is the largest provider of job placement services for people with disabilities in the country,” Eric Clark with the Division of Vocational Rehabilitation said.Clark says Vocational Rehabilitation programs exist in all 50 states and serves about a million people per year. Those who have a documented disability are able to partner with a rehabilitation counselor to develop an individual plan to find employment.“In that process they’ll talk about what kind of employment are they interested in, what type of employment have they done before, what skills did they develop from that employment," Clark said. "But also, even talking about general life activities. Do they volunteer? Do they do sports?”Clark says a good reference to use when applying for jobs is the 2526
Emergency officials took an injured mainland Chinese man away from the Hong Kong Airport on Tuesday after angry protesters who accused him of being a Chinese undercover agent tied up his hands and tried to beat him up.The man was pictured with his hands bound with cable ties, lying in a fetal position on the ground surrounded by a crowd of protesters as demonstrations continued at the airport for a second day and turned tense late Tuesday. Some tried to kick and hit him while others tried to hold the crowd back. Protesters said they detained him because he wore a press vest and claimed to be a reporter, but a mainland Chinese ID card and a T-shirt that read "I love Hong Kong police" was found in his belongings.The chaotic situation eventually ended when protesters allowed ambulance workers to take the man away on a stretcher.Pro-democracy protesters have been sensitive to police infiltration after activists were arrested by officers dressed just like them. Police have acknowledged that they use undercover officers in some operations. 1061
Coca-Cola is feeling the impact of COVID-19, better known as coronavirus.The company says the disease has already disrupted its supply chain, and artificial sweeteners from China could be in shorter supply if the outbreak continues.Coca-Cola announced Monday as part of their annual report that they have initiated contingent supply plans for the near future, and don't foresee any short-term impact."We do not anticipate a shortage of Diet Coke or Coke Zero related to sucralose because those products do not contain sucralose," Coca-Cola said in a statement. "We have initiated contingency supply plans for ingredients sourced from China, and we do not expect any impact to our customers or consumers at this time."In their annual report, Coca-Cola indicated that it considered sucralose — the sugar substiute used in products such as Powerade Zero and Diet Coke with Splenda — a "critical raw material" sourced from suppliers in the US and China, according to CNN. 979
Cyclone Idai may have killed more than a thousand people in Mozambique, the country's President, Filipe Nyusi, said in an address to the nation broadcast on national radio Monday."Officially, we have a record of more than 84 dead but everything indicates that we can have a record of more than 1,000 dead," Nyusi said, adding that "100,000 people are in danger."Nyusi was speaking after taking a flight over affected areas to view the destruction and rescue efforts.He called the situation a "real humanitarian disaster of large proportions.""Waters from the rivers Pungue and Buzi have broken their banks, wiping out entire villages, isolating communities and we could see, as we flew above, bodies floating," the Mozambican President said.Cyclone Idai made landfall near Beira in Mozambique around midnight Thursday and moved through neighboring Zimbabwe and parts of Malawi.Initial assessments in Zimbabwe, Malawi, and Mozambique suggested that more than 150 people have been killed in those three countries, the International Federation of Red Cross and Red Crescent Societies (IFRC) said Monday. But the humanitarian organization warned that the death toll could rise sharply.The cyclone has caused 1216