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BEIJING, July 19 (Xinhuanet) -- Expo 2010 Shanghai is proving to be a boon for successful Chinese entrepreneurs eager to tap into the global market.The 184-day event, which is predicted to attract an estimated 4 million foreign visitors along with global media coverage, is considered to be a golden opportunity for Chinese companies to raise their brands to an international level and explore business opportunities.According to survey released last year by the information office of Shanghai Municipal Government, more than a quarter of the respondents were hoping to visit Shanghai during the Expo to seek future business.The online survey polled 503 foreigners in 44 countries and regions across the world, 30 percent of whom were senior corporate executives.Of the Expo's 58 partners and official sponsors, 47 are Chinese companies, 25 are from Shanghai, 15 are from Beijing and seven from other parts of the country. They contributed a total of more than 7 billion yuan ( billion) in sponsorship fees to the event, averaging more than 100 million each.While the sums are large, the contributors represent only a small portion of the number Chinese firms that want a slice of the Expo pie. Those who are not qualified to partner an official sponsor have sought other means of gaining brand exposure."The Expo is a once-in-a-century opportunity for us to promote our brand on an international scale," said Zhang Yingguang, a public relations manager for Tsingdao Beer, the Chinese industry leader based in Qingdao, Shandong province.The company launched a flurry of billboard advertisements on the city's busiest streets, as well as in metro stations and commercial areas. The ads targeted foreigners by trying to teach them Chinese phrases about drinking.It also made a presence in the Zero Carbon Pavilion at the Expo, where it contributed lamps made out of beer bottles and launched a gourmet TV show with a local TV station.

BEIJING, July 13 (Xinhua) -- Rainstorms and consequent floods have left 107 people dead and 59 missing in ten provinces and municipalities -- mostly along the Yangtze River as of Tuesday afternoon, according to the Ministry of Civil Affairs.Latest figures from the ministry show that, as of 4:00 p.m. Tuesday, rain-triggered floods had affected some 29 million people and 997,000 had been evacuated.Further, the direct economic loss had reached 19.75 billion yuan (2.89 billion U.S. dollars). A total of 93,000 houses and 252,800 hectares of crops have been destroyed.A bus is trapped on a flooded street in Chizhou, east China's Anhui Province, July 13, 2010.Also on Tuesday, the China Meteorological Administration forecast that rainstorms would continue to batter some flooded regions in the provinces of Guizhou, Sichuan, Hubei, Jiangsu, Zhejiang and Anhui and are also expected in Chongqing Municipality over the next three days.Southern Qinghai, eastern Inner Mongolia, eastern Liaoning, central Gansu and western Yunnan will also receive heavy rain during the next three days.The Ministry of Health said Tuesday that the flood-hit regions had not reported any cases of epidemics or public health emergencies.

BEIJING, June 13 (Xinhua) -- Experts from the Chinese mainland and Taiwan Sunday started their third round of talks in Beijing to pave the way for a long-awaited pact to boost cross-Strait economic ties.During the talks, the two sides will discuss the main content of the Economic Cooperation Framework Agreement (ECFA), and goods and services trade in the "early harvest program."The ECFA is intended to normalize mainland-Taiwan economic ties and bring the two economies closer.The first round of talks took place in January in Beijing, and the second two months later in Taipei.Fan Liqing, spokeswoman of the State Council's Taiwan Affairs Office, told a press conference Saturday that negotiations had made pronounced progress and were approaching completion.Yang Yi, another spokesman of the same organization, was reported as saying in March that the two sides should work together to complete the pact in June.Chiang Pin-kung, chairman of Taiwan's Straits Exchange Foundation (SEF), said on April 2 the SEF also hoped to see the signing of the ECFA by the end of June.