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'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526

Three men have been punished after they allegedly put whole chickens into a thermal feature in Yellowstone National Park.It happened on August 7, 2020.Eric K. Romriell of Idaho was found guilty of violating 36 CFR 7.13(j) Foot travel in thermal area, and 36 CFR 1.5(f) Food in thermal area. He was ordered to pay ,250 in fines and fees, banned from entering Yellowstone National Park for two years, and placed on unsupervised probation for two years.Eric D. Roberts and Dallas C. Roberts of Utah were found guilty of violating 36 CFR 7.13(j) Foot travel in thermal area. Both were ordered to serve two days in jail and pay 0 in fines and fees. They were also banned from entering Yellowstone for two years, and placed on unsupervised probation for two years.The Yellowstone National Park website provides the following information about safety around thermal features:Always walk on boardwalks and designated trails. Keep children close and do not let them run on boardwalks.Do not touch thermal features or runoff.Swimming or soaking in hot springs is prohibited. More than 20 people have died from burns suffered after they entered or fell into Yellowstone’s hot springs.Pets are prohibited in thermal areas.Do not throw objects into hot springs or other hydrothermal features.Toxic gases may accumulate to dangerous levels in some hydrothermal areas. If you begin to feel sick while exploring one of our geyser basins, leave the area immediately. 1462

This Christmas Eve morning, House Republicans cruelly deprived the American people of the ,000 checks Trump agreed to support. On Monday, the House will hold a vote on our stand-alone bill to increase economic impact payments to ,000.— Nancy Pelosi (@SpeakerPelosi) December 24, 2020 301

TIJUANA, Mexico (KGTV) - A witness to a crash on the Tijuana side of the U.S.-Mexico border is describing the chaos as a truck plowed into vehicles and vendors. “I heard boom, boom, boom,” said the witness, who wishes to remain anonymous. He had just finished visiting his mother in Mexico and was waiting in traffic at the San Ysidro Port of Entry to return to the United States when he saw the black truck coming up behind him. The truck driver hit three vehicles and stopped, the witness said. Other witnesses surrounded the black truck and popped the tires, the witness told 10News. “His wife turned to him and said ‘Go, go, go,'” the driver said. RELATED: Report: Truck with Utah plates strikes vendors, other cars at U.S.-Mexico borderThe truck driver then hit vendors selling food in between lanes of traffic, the witness said. People who appeared to be homeless stopped to grab food that was scattered on the ground after the crash. The witness pulled over to help a woman who was struck by a taco cart, but he slipped in salsa and was injured. He saw a man grabbing a peso bill from his front seat and returned to his vehicle. Mexican police and firefighters closed down traffic for about 20 minutes. When the situation was cleared, northbound traffic into the U.S. was consolidated into two lanes, the witness said. 1333

This isn't the first time Americans have been politically divided. Regardless of who's in the White House and no matter where you stand politically, experts say the only way we unify is to respect one another's opinions and to start listening to each other.Dr. Richelle Moen is a psychologist and therapist. It's her job to help people communicate. She's also an assistant professor at the University of Minnesota Medical School. In therapy, she says two-way conversations are important.“One rule of thumb is that family and friends are more important in the long run than the actual issues,” said Moen. “We’re not going to change the other person. Getting angry or having heated discussions is not going to change anybody’s beliefs or position.”Relationships have faltered. Couples are fighting. Neighbors are angry at one another.“The important part here and the question we should ask ourselves is who are we going to talk about with this and at what time?” said Moen. “So, is talking to Grandpa or Uncle Bob the right person to start with when the kids are around, when they’re so strong, so opinionated and get angry very quickly?”She also says that when you're headed to a gathering, where you know politics will come up, have a plan.“We not only want to know who we’re going to talk to, how we can be respectful and validate what they’re saying and giving our point of view if they want it, but if it starts getting heated or we find ourselves getting more and more intense inside, we need a plan to deep breathe, calm ourself down, and if we can’t, we need to say ‘can we stop this conversation right now.’”This isn't the first time Americans have gone through this.“JFK and Nixon in 1960,” said Capri Cafaro.Cafaro is an executive in residence at American University and a former minority leader of the Ohio Senate. 1960 saw a close election, one that came with a lot of skepticism. But perhaps the most relatable election is that of Bush and Gore in 2000.“It was a notable instance where the person who won the popular vote, in this case Al Gore, is not the person that won the Electoral College and that I think put a lot of people off of government, of politics and trying to reevaluate fairness and ethics in government.”What's driving the divide, Cafaro says, is a growing and ever mounting distrust of everything and of each other.“We’ve created such a polarized narrative over the last few years and these siloed echo chambers of media in many instances because of technology, whether it’s social media being able to cherry pick the type of news you consume,” she said.But she says we can get past it by leading by example, which Moen says is currently not happening.“There’s been some modeling that hasn’t been the greatest. What we know with the political research done back in the 60s, only 12% of ads were negative in 2012, only 14% are positive.”So, now what? Moen says that's up to us. It starts with those holiday family gatherings you're about to have. Listen. Respect each other's opinions. Regulate your emotions. Put politics aside and find common ground. And maybe, just maybe, the next election will be different. But only if we can start our path to repair right now. 3205