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BEIJING, Jan. 23 (Xinhua) -- Three years ago when Jason Shen stood on the Times Square for the first time, he didn't expect that a video clip he produced could be shown at the "Crossroads of the World"."In the eyes of an advertisement specialist, Times Square is a dream, where the biggest screen was as tall as a four-storey building and every day about 70,000 passengers could see the ads," said the chief executive officer of Shanghai Lowe & Partners advertising company.The company won the bidding of producing China's national publicity video in November 2009."Our biggest challenge was how to show a real China within just 60 seconds," he recalled.After brainstorming, his team agreed that the main theme should be human beings."The persons appearing in the video clip were like messengers to convey China's friendliness to the world," he said.The video was a step China takes in its foreign relations efforts, and a chance for Shen individually to fulfill a dream.Working as the chief executive producer, Shen gave some details in the filming of the video."Famous actress Zhang Ziyi was a very amiable person," he said. "She was very cooperative and the dress she wore was decided by arranged by our team."John Woo was excited hearing about the plan to make such a national publicity video work. "He told me that it was like reviewing the excitement when hearing China won the bidding of the 2008 Beijing Olympics."Deng Yaping, the four-time Olympic table tennis champion, was not sure how to pose in front of the camera."I told her that she just need to smile like when Ex-Olympic Chief Juan Antonio Samaranch put the gold medal around her neck," Shen said.All celebrities agreed to appear in the video free-of-charge.The smiling faces at the end of the 60-second video were gathered at the Shanghai World Expo, when it was hot and the temperature reached 40 degrees Celsius.But Shen and his team were left with some pity. "It was not easy to have six astronauts including Yang Liwei in the filming. But we could have made the video more lively by asking them to change more poses," he said.After the video was aired, Shen was sometimes questioned if the 59 persons in the short video could represent the entire of China."A good advertisement should give audiences strong visual impact and be enlightening," he said. "I believe that the celebrities and ordinary people from all walks of life could represent a mild and elegant image of China."The 60-second national publicity video is shown 15 times every hour on the Times Square from January 17 to February 14. It is expected to be aired on CNN from January 17 to February 13.A 15-minute documentary produced by the team, which is to be used at important events of Chinese embassies, was also finished. It will show the beautiful scenery of China.

LJUBLJANA, April 12 (Xinhua)-- Slovenian surgeons have successfully developed a new method of breast reconstruction for cancer patients, the Slovenian Press Agency (STA) reported on Tuesday.Surgeons in Ljubljana Central Hospital use a three-dimensional mould to form a new breast from the patient's abdominal fat, and then have the tissue implanted and fixated in the place of the removed breast.The mould making technique, developed by the Ljubljana Faculty of Mechanical Engineering, uses a laser to make an exact imprint of the healthy breast, which is then used to make a mirror-image three-dimensional mould for the reconstruction.That is the first in the world to help woman patients overcome embarrassment of losing their breast after mastectomy, according to the report.Speaking of the effect of the treatment, Uros Ahcan, head of plastic surgery ward in Ljubljana Central Hospital , said that the reconstructed breast is as symmetrical as possible with the healthy breast.The latest breast reconstruction method has an advantage over artificial implants, because a breast reconstructed from adipose tissue grows and shrinks in case of weight gain and weight loss. In addition, the tissue has the same temperature as the rest of the body, the STA quoted Ahcan as saying.The Ljubljana Central Hospital have done eight breast reconstruction operations for cancer patients, all of them were successful, with ten more planned in the coming weeks, the report added.Some 1,200 Slovenian women are reportedly diagnosed with breast cancer annually. About 70 percent of the patients hope to have breast reconstruction after mastectomy.

HARBIN, March 2 (Xinhua) -- A therapeutic apparatus to treat Parkinson's disease has been developed in northeast China's Heilongjiang Province, according to the provincial science and technology department. It is a worldwide breakthrough in treating the disease with transcranial magnetic stimulation, concluded an expert panel with the Heilongjiang Provincial Department of Science and Technology.The team said it came to the conclusion after evaluating technical documents and clinical test results Monday.This is the first time that transcranial magnetic stimulation has been adopted to treat Parkinson's disease, said Sun Zuodong, chairman of Aobo Medicine Apparatus Co., Ltd. (AMA), the developer based in the provincial capital Harbin.Transcranial magnetic stimulation is a noninvasive method which causes depolarization in the brains' neurons so as to restore the functions of brain nerves.The apparatus consists of three parts, namely brain wave stimulator, field effect cap and multiplier, said Sun.Clinical tests over more than 100 patients showed that the apparatus had a 70 percent success rate in reducing the disease's symptoms, according to Wang Aili, planning manager of AMA.The new equipment will help generation of dopamine, the reduction of which within the brain caused the disease, said Wang Weixiang, a consulting doctor with the Heilongjiang Provincial Rehabilitation Hospital.Parkinson's disease is a disorder of the neural system, which leads to limb tremors and difficulty in walking and other movements.China has 2 million patients suffering from Parkinson's disease, mostly people over the age of 50, and the number is increasing by 100,000 annually, said Dr. Wang.

MOSCOW, Feb. 9 (Xinhua) -- China's steady economic rise causes both high hopes and anxiety among world leaders, but a Russian expert believes China's peaceful development is an opportunity for the entire world.Yakov Berger of the Far East Institute of the Russian Academy of Sciences told Xinhua that China's policy of peaceful development is a strategic choice, aimed at long-term and sustainable growth."China overcame the global financial crisis, decreased poverty, and increased people's wealth," Berger said."Still, many important tasks for China remain to be fulfilled and first of all, modernization, industrialization and urbanization. This is why China needs strong and long-lasting peace," he said.Berger said China's policy of peaceful development has already won support from the majority of countries, so they are willing to cooperate with the world's most powerful developing nation."China's peaceful development gives chance to all people in the world, as China became the main engine of the global economic development. Many developed countries are gravitated to China because they depend on Chinese supplies and the Chinese market," Berger said.However, although some countries are aware that China's sustainable growth requires peace and stability, some eye China's growing influence as negative, the professor said.Berger said that Beijing tries to persuade Washington that China's rise does not threaten American security. The question, then, is to what degree is the U.S. ready to accept the new reality, Berger said.Berger cited two main reasons why some Western politicians don't trust Beijing."First, this is a natural response from the people who got used to a certain world order," he said, "Such an order implies the existence of the so-called 'golden billion' people who have access to all of civilization's benefits while the other five billion can't make ends meet."Berger said that when China attempts to achieve the same living standards, that induces some fears based on the notion that the Earth resources are limited.Berger believed the second reason is xenophobia and racism, which generates talk about the "Chinese threat.""But they talked about the 'China threat' even in times when China used to be an underdeveloped nation," Berger noted.

BEIJING, May 10 (Xinhuanet) -- YouTube is adding more than 3,000 mainstream movies to its movie-rental service, media reports said Tuesday.Google Inc-owned YouTube is offering a mix of recent Hollywood blockbusters, independent and foreign movies for 99 cents up to 3.99 U.S. dollars each.The additions will push YouTube’s total movie rentals available to more than 6,000.In addition, hundreds of movies, including some offered before the latest launch, are available for free viewing as with other clips.“By expanding our content partnerships worldwide and stimulating the success of budding filmmakers, artists and entrepreneurs, we’ll ensure that YouTube remains the best place for the world to see and discover rich talent,” Salar Kamangar, head of YouTube, said.YouTube, which built a following by letting users post home videos and amateur clips, is counting on professionally produced content to draw more visitors and keep them on the site longer.YouTube users currently spend about 15 minutes on the site per day on average, compared with the five hours they spend on television, the company said.