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With a lot of states forcing businesses to close their doors over the past couple months, small businesses felt the pain of little to no foot traffic.Now, building customer relationships is more important than ever, and many businesses turned to the internet to help fill the gap in sales.“Everything happened, as we all know, in a matter of three days the world changed dramatically,” said Dawn Johnson, owner of Mainstream Boutique Aurora and Mainstream Boutique Castle Pines in Colorado. She’s been in business for seven years.“The passion of a small business owner goes so much deeper than people know. It’s like a child,” she said.Back in March, she was forced to close her doors. Her only solution was to move online.“I would come in on the weekend. My husband would hold the camera, my daughter who is 16 she would model the clothes,” Johnson explained. “We tried things we never tried before.” This included a virtual fashion show and a virtual selling event with one of their vendors.With limited resources, Jonson and her staff managed to post their items for sale on platforms like Instagram and Facebook in a matter of days.“Anything helps. Every time we get one sale on that I do a happy dance,” she said. And the reach of the internet brought in a following from all over.“One of the things we noticed is we had a captive audience for the first time ever,” she said.“We are social beings and I think our limitations on our social interactions have 100 percent changed the way we do so many things,” said Melissa Akaka, an Associate Professor of Marketing at the University of Denver. She does consumer insight research.“Small businesses have especially had to become innovative about how they can maintain a relationship with their customers when they need to follow all of the social distancing protocols that are in place,” she explained.Akaka said the pandemic has changed the way we buy things – and customer relationships, especially through social media, are more important than ever.“Those who have really strong brands and really strong community ties with their customers or their followers, I think have a better chance of being able to succeed on this type of platform because they already have their customers built in,” she explained.However, even companies with those strong ties are having a hard time.“We have a following, but we’re still a small family business,” said Steve Weil, President of Rockmount Ranch Wear. The company has been around 75 years, serving customers and other businesses with their clothing and other apparel. Rockmount went online back in 2001.“That has been our lifeblood quite frankly, because it enabled us to reach the world in a…disrupted retail landscape,” Weil explained. “Since COVID, it was part of our business that continued to operate whereas retail did not.”Long standing businesses like this, have seen hard times before.“Everything from tornadoes wiping our factories, to the Great Recession, and now this,” he said. “The secret of survival is never forgetting that disasters happen, and we’ve been through them every 10 years for 75 years.”Even with the help of the internet and social media, both Johnson and Weil saw a drop in sales in recent months.“It was less, it wasn't the same. But what it was able to do is keep us going because we literally would have had no income at all,” Johnson said.“Our sales plummeted to less than half of normal,” Weil said.Big social media sites like Facebook and Instagram are trying to make a difference by offering a platform for small businesses to market and sell. Facebook recently announced Facebook Shops, which will allow businesses to sell their items directly on their platform, without taking them to another site. Johnson said she plans on taking advantage of that as well.“The Facebook and the Instagrams of the world, it means a lot for companies to recognize how hard it is for small businesses. We’ll try anything to see if it works,” Johnson said.Akaka said when it comes to small businesses, there’s a lot of room for innovation, as customer relationships and online presence becomes more important.“Those who can figure out how to adapt and really think through solutions to not just their business problems but to their customers' problems,” she explained. “Those who can step up and be solutions for that are going to weather the storm much better.”  4395

US stocks recorded their second best day of the year on Tuesday, rallying as hopes for a Federal Reserve rate cut took hold and worries about an escalating trade war took a backseat.The Dow finished the day up 512 points, or 2.1% — its best day since January 4. The Nasdaq closed 2.7% higher, erasing its losses after a steep selloff on Monday that was driven by worries about tech regulation.The S&P 500, meanwhile, ended up 2.1%. Both the Nasdaq and the S&P recorded their best days since January 4.Just last week, this picture looked substantially different. The trade war has put pressure on equities. Proposed tariffs on Mexican imports to the United States 683

Videos obtained by the Arizona Republic show some of the incidents which led to the closure of two Southwest Key facilities in Arizona earlier this year.The videos, which were obtained through a public records request, 231

Twelve-year-old William Burton wasn’t just winded when he collapsed Tuesday during Little League practice in Grayson, Kentucky. He was having a heart attack, and none of his teammates knew about the life-saving device in his backpack. Serendipity in the form of a nearby ambulance likely saved his life. His parents don’t want to have to count on it twice.“We were fortunate enough to have the emergency crew or the ambulance close enough to get there in time, but most people are not that lucky,” his mother, Amy Burton, said Thursday. William has a heart condition called long QT syndrome, which makes him prone to irregular heartbeats and sudden cardiac arrest. He keeps an automated external defibrillator (AED) with him at all times to ensure his safety, his mother said.As the family learned Tuesday, that only helps when the people around him are aware of it. His baseball team, which he had joined only a short time before, wasn’t. They attempted CPR while William gasped for air and his pulse faded.Then it stopped. Amy Burton doesn’t like to think of what would have happened if paramedics hadn’t arrived and resuscitated him with their own defibrillator.William would be airlifted to Cincinnati Children’s Hospital Medical Center, where he spent the next two days sedated and recovering in intensive care. His family still wasn’t sure whether or not he would survive.He came off his ventilator for the first time Thursday."He asked me what happened, and I said 'You collapsed at the ballfield at baseball practice,’” his mother said. “He said 'Well, did I catch the ball?’”Although Amy Burton said she was grateful for the quick response of paramedics and Children’s Hospital, William still has weeks of recovery ahead.She hopes the incident will remind other teams and schools of the importance of keeping AEDs on hand and ensuring anyone in a leadership position — a coach, a teacher, a principal — knows how to use one in an emergency.“When they’re a permanent fixture there, all sports coaches, all faculty and staff are going to know it’s there and grab it immediately,” she said. “It’s important because CPR can keep the blood pumping, but an AED can actually restart the electric system of the heart.”As for William, she said: “He has been a miracle, an absolute miracle. They cannot believe how quickly he has recovered. Literally yesterday he was fighting for his life. We didn’t know if he would make it.”The family anticipates significant medical costs as a result of William's prolonged hospitalization. Anyone interested in making a contribution 2592

Vibrant splashes of paint embellish the walls in an otherwise ordinary building.The Nipper family is putting the finishing touches on what they hope will become a safe haven for Las Vegas teens who may need a little help.“If some teen is feeling suicidal or just needs to talk to somebody, they don't have to be put on a waiting list,” says co-administrator Nicholas Nipper. “They don't they don't have to be postponed and put off because they don't have the right insurance.”When it opens, the non-profit ‘Kyler’s Kicks Lounge’ will provide a safe space for teens with access to mental healthcare professionals, therapeutic activities and important social resources. All of it will be free of cost.“It's not just mental health care. Kids will be able to come in here and get tutoring you know get food and learn valuable life skills that they won't learn in school,” says 14-year-old Kyler Nipper.The endeavor is the next step in healing for the teen. When he was just eleven, he survived being bullied and stabbed by a classmate over his school shoes.“I never really realized that your life could end at any moment,” says Kyler. “So, I want to make sure that you have made an impact that you made other people's lives amazing”For the last three years he’s given away shoes through his non-profit ‘Kyler’s Kicks.’ For him, it was a way to help cope with PTSD after the attack and at the same time doing something to help others.“He loves doing it,” says Kyler’s father Nicholas Nipper. “He loves helping people he loves giving. This is a new venture.”It’s a new venture that Kyler says he hopes will provide access to mental healthcare for countless others like him.“My parents had to be willing to sacrifice all the money that we have to get me to see a therapist and have mental health care. But hopefully this place will prevent that for all the other kids," Kyler Nipper said. 1894