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'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526
TRAVERSE CITY, Mich. (AP) — A federal grand jury has indicted six men on charges of conspiring to kidnap Michigan Gov. Gretchen Whitmer.In October, the men were arrested in what authorities describe as a plot by anti-government extremists angry over the Democratic governor's policies to prevent the spread of the coronavirus.U.S. Attorney Andrew Birge announced in a statement that the indictment was handed down Wednesday.According to an indictment released Thursday, Adam Fox, Brandon Caserta, Ty Garbin, Kaleb Franks, and Daniel Harris, all of Michigan, and Barry Croft of Delaware, allegedly began to plan the kidnapping last summer.According to the indictment, they allegedly conducted surveillance of Whitmer's rural vacation home and practicing the use of firearms and explosives.On August 23, Garbin, Franks, and Caserta met up with Harris near his residence in Lake Orion, Michigan, to examine each other’s identification documents to make sure they weren't undercover law enforcement agents or informants, according to the affidavit.WXYZ reports that federal agents were infiltrated among the group as either confidential informants and undercover FBI agents.According to the indictment, Fox ordered ,000 worth of explosives from an undercover agent in September.Fox also ordered a taser in October, WXYZ reported. Fox was also photographed at the governor's summer home drawing a map of the property.According to WXYZ, Fox, Garbin, Franks, and Harris were arrested after showing up in Ypsilanti, Michigan, to pay the undercover FBI agent posing as a co-conspirator for the explosives. The feds say they will turn over all the evidence to defense attorneys by Jan. 15 and that the trial could last three weeks, WXYZ reported.According to WXYZ, a trial date has not been set, but it will be held in Grand Rapids.Defense attorneys have said their clients were "big talkers" who didn't intend to follow through on the alleged plan.WXYZ's Jim Kiertzner contributed to this report. 1997

This story proves age can be just a state of mind. Meet a woman who surprised herself and now inspires all of us.For 80-year-old weightlifter Sally Robertson, it takes breathing, focus and form for a solid bench press. But despite her age, Robertson is able to handle these tasks with ease. Just a few months ago, Robertson barely worked out, but things have changed."I love it!" Robertson said. "I love doing it! I really really enjoy it!"Robertson works out with her trainer Alyssa Mallett and husband Bob Robertson who last year, could barely walk."The only way he could get out of a chair was to pull himself," said Robertson. "So we knew that we were looking at moving into senior housing."He started working out at Castle Rock Adventist Hospital HealthFit Gym, a gym staffed with kinesiologists that provides fitness care and encourages physicians to “prescribe” exercise and fitness. "Coming here for two weeks, he could stand up without using hands," said Robertson. "And believe me, that totally got my attention." Robertson decided to start weightlifting, and found the biggest battle wasn't with her body, but with her mind."I had lots of mind talk that said, 'You're too old you can't do this. But I just made up my mind to do my best," said Robertson.Robertson started slow."At first it's like, 'That's way too much I can't do that,'" said Robertson. Eventually, the weight she could lift began to rise, along with her confidence. She set a lofty goal: To compete in her region's Senior Olympics."I mentioned to Alyssa, 'Oh I've always wanted to do that,'" Robertson remembers. "And she said, 'You can.'"Mallett helped Robertson get ready and months later she was ready to compete."When I went to the Senior Olympics, I just said 'I don't care what kind of a fool I make out of myself I don't care anything about anything except I'm just going to do it,'" Robertson said.Robertson dead-lifted 10 pounds more than she had ever done before, and took home the gold."Oh I was I was so excited," said Robertson. "I was. I was excited and I was proud of myself. I was really proud."Sally's not only lifting, but walking in virtual 5Ks. Each medal on her wall helps to change her self image."When I walk in there I look up and I go, 'I am a walker,'" said Robertson.Robertson says we can all make these changes, by taking the first step and going somewhere you feel comfortable."I wouldn't think of going in a gym with all the skinny people lifting weights in all their nice spandex clothes," said Robertson. "I just would not do that."And when the voices in your head tell you that you can't?"Tell those voices to shut up," Robertson said. "I mean, look at me."Lifting weights but more importantly uplifting yourself; at 80 or any age. 2841
This happened in Woodstock, GA, at a #JimmyJohns. White employees decided to make a noose out of bread dough, to mock the lynching of Black Americans. According to a rep at the store, the employees and the manager were fired. pic.twitter.com/W0cDhZ8bNI— Ryan Guillory Sr. ???? ???? (@Mr_RyanGuillory) July 5, 2020 321
This is completely unacceptable, disappointing, and appalling.The DNC shared the procedural purpose of my remarks to media WELL in advance. @NBC knew what was going to happen & that it was routine.How does a headline that malicious & misleading happen w/ that prior knowledge?— Alexandria Ocasio-Cortez (@AOC) August 19, 2020 341
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