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McDonald's hopes new breakfast items will draw more customers to the golden arches.The company announced Tuesday that it would expand its breakfast menu. The new items, along with local deals and low prices, should help "win back customers at breakfast," said CFO Kevin Ozan during a call with analysts.With the new items, McDonald's is aiming to reverse a troubling trend: American customers are eating elsewhere.Sales in the United States grew by 2.4% in the third quarter, but that was mostly because people spent more. The number of American customers declined.Over the past couple of years, McDonald's (MCD) has tried a number of different strategies to boost its US business. It put self-order kiosks in restaurants. It added new menu items. And McDonald's added delivery.That helped boost sales among existing customers. But those initiatives, part of a massive effort to modernize its US restaurants, haven't helped McDonald's hold on to existing customers or bring in new ones.The company believes a revamped breakfast menu could help."It's very competitive out there at breakfast," said CEO Stephen Easterbrook. "We're still losing a little share ... it continues to be a battleground," he said. "We want to do better at breakfast."McDonald's didn't offer details on what the new items will be.In recent years, Taco Bell has found success with its breakfast offerings. The chain started serving breakfast in 2014 and now sells items like the naked egg taco, which has a fried egg for a shell. Dunkin' (DNKN), which offers a two-sandwich deal for breakfast, has also done well in the morning.Competitors have upped their game and McDonald's may have "lost a little bit of ground" on breakfast over the past few years, said Morningstar analyst R.J. Hottovy.McDonald's has already made some changes that may entice new US customers. It added coffee and  breakfast sandwiches at some locations. Easterbrook said it's too soon to tell whether those efforts are paying off.Hottovy thinks that McDonald's has a good shot at turning around its fortune."With a little bit of focus," he said, McDonald's "can get right back in.""They've gotten better about product innovation," Hottovy added. Customers responded enthusiastically to McDonald's new buttermilk crispy chicken tenders. That could bode well for the company's new breakfast item.Although McDonald's is struggling to win over customers for breakfast, it has used its popular breakfast items to drive growth in the past. Sales surged after McDonald's launched its all-day breakfast menu in 2015. 2628

MANAGUA, Nicaragua — Hurricane Iota is moving across northern Nicaragua with hurricane strength winds of around 85 mph after making landfall as a dangerous Category 4 storm. Iota came ashore along almost exactly the same stretch of Nicaragua’s Caribbean coast that was devastated by an equally powerful Hurricane Eta just 13 days earlier. Iota had intensified into an extremely dangerous Category 5 storm during the day Monday, but the U.S. National Hurricane Center says it weakened slightly as it neared the coast late Monday and made landfall with maximum sustained winds of 155 mph (250 kph). Eta’s torrential rains saturated the soil in the region, meaning Iota's rains have nowhere to go and could cause deadly landslides.In their 7 a.m. update, the National Hurricane Center said Iota is expected to create "flash flooding, landslides, life-threatening storm surge and powerful winds across portions of Central America Tuesday."The NHC says Iota is moving west, further inland, and will move across Honduras Tuesday night into Wednesday. Hurricane Eta, after making landfall in Nicaragua, spun back out east into the Gulf of Mexico where it regained strength and dropped torrential rains on the western side of Florida and up into the southeast states of the U.S. Iota is expected to continue heading west across Central America, reaching El Salvador and southern Guatemala. 1390

Mike "Doc" Emrick, the legendary NHL broadcaster who has been calling hockey games for decades, is retiring. The New York Post was the first to report his retirement.“I hope I can handle retirement OK,” Emrick told the New York Post Sunday night. “Especially since I’ve never done it before. But I’ve just been extremely lucky for 50 years. And NBC has been so good to me, especially since the pandemic, when I was allowed to work from home in a studio NBC created."Emrick, who has been broadcasting hockey for 47 seasons, has been the lead play-by-play voice for national NHL broadcasts in the U.S. on Versus and NBC since 2005. He has called 13 Stanley Cup Finals and was inducted to the U.S. Hockey Hall of Fame in 2011, the first member of the media to be inducted.He was also the recipient of the Hockey Hall of Fame Foster Hewitt Memorial Award for outstanding contributions to hockey broadcasting in 2008. 920

Melania Trump’s return to the campaign trail will have to wait.Her chief of staff, Stephanie Grisham, said Tuesday that Mrs. Trump continues to feel better every day following her recent recovery from COVID-19 but has a lingering cough.Grisham says the first lady has decided not to accompany President Donald Trump to a campaign rally Tuesday evening in Erie, Pennsylvania, out of an abundance of caution.Mrs. Trump’s last public appearance was during the Sept. 29 presidential debate in Ohio. She and the Republican president received their positive test results in early October.The first lady announced last week that she had recovered. 648

Many children are now schooling from home and their screen time is reaching pandemic proportions.Between online learning and self-isolation, school-aged kids that are homebound are inevitably spending more time with their digital screens. And doctors say students are paying a price, citing an uptick in everything from eye strain to migraines."I feel that a lot of kids today have more dry eye,” said Dr. Kim Le, Pediatric Ophthalmologist at Henry Ford Health System. “They’re complaining that they’re blinking a lot, or I don’t know, their eyes are tired. Headaches as well.”These digital bright lights are taking discomfort to new heights. “Sometimes that act of focusing can cause headaches,” Le added.Perhaps no one knows that more than Kelly Billings’ 8-year-old twins and her teenager.“They have headaches, more often than they used to,” said Billings. “And randomly, eye pain, almost as if their eyes are straining.”The Michigan mother is especially worried about her daughter, a regular migraine sufferer, who pre-pandemic battled a migraine every three months. "But with virtual schooling, she has one at least every week,” said Billings. “I definitely know it affects her concentration.”Trisha Rowe’s 8-year-old son, Vedder, is enduring the same battle."He will come up to me and say, 'mom, my head hurts here.' He says it feels like someone’s hitting his head."Doctors say the best way to curb eye strain and headaches for children and adults alike is by adhering to the 20-20-20 rule.How does it work?Every 20 minutes take a 20-second break and focus your eyes on something at least 20 feet away.Trisha says her son’s school has been building in what they call “brain breaks” but she’s also doing her part, making sure his computer is eye level and that he has enough space so he can look away and do his work without staring at the screen.But doctors say it’s hardly just about minimizing strain during school hours.You can’t control what the teacher makes you, but you can control the screen time outside of school and additional screen time from TV watching, video gaming, and handheld device usage has made eye health far worse.Here’s a Rebound Rundown on what you can do to help:Limit your child’s screen time use by re-focusing their free time to more outdoor play and board gamesLow light environments can help alleviate eye strain. Lower the brightness of the screen on your home TV, computer, and other digital devicesEncourage your child to eat, stay hydrated and get ample sleep- which helps minimize the severity of the symptomsOne more thing, encourage your child to hold any kind of digital media as far away from their face as possible. Eighteen to 24 inches is ideal.This story was originally published by Ameera David and Tracy Wujack at WXYZ. 2781