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Starbucks is teaming up with the Malala Fund. Barbie launched an "Inspiring Women" series. McDonald's flipped its golden arches to make a W.In 2018, brands are leaning into International Women's Day — and using it as an opportunity to broadcast their commitment to gender equality.Tunay Firat, partnership development specialist at UN Women said that over the past several months, companies have been asking her about ways to get involved. In previous years, she's often been the one to initiate contact."I would call it a societal shift," she said. "[Companies are] reaching out to me from all around the world."Something like this, she added "has never happened since the inception of UN Women," the United Nation's group dedicated to empowering women."Brands are always looking for opportunities to leverage events to shape their perceptions," said Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management."International Women's Day is a perfect opportunity for brands to talk about their commitment to empowerment."For some big companies, the event has become a focal point for major campaigns.This year, Mattel planned its "biggest global effort to date timed to International Women's Day," said Lisa McKnight, global general manager for Barbie, during an analyst event in February.Though Mattel is only offering three new Barbie dolls for purchase right away, it's planning to roll out another 14 "Shero" dolls — including ones based on Olympic snowboarding champion Chloe Kim and "Wonder Woman" director Patty Jenkins.The company is also inviting customers to tweet using the #MoreRoleModels to shout out women who inspire them.Procter & Gamble launched its big

SPRING VALLEY, Calif. (KGTV)-- While protesters in the streets are loud, some are taking a much quieter approach to support the Black Lives Matter movement. One viral post is driving people to many Black-owned businesses in San Diego. The magical seasonings behind David Bankhead's soul food are a secret. But the owner of Bankhead Mississippi Style Cookin' in Spring Valley says what is not a secret are the racial tensions still evident in America."You know I come out of Mississippi, so I was born into some of the things that are going on right now," Bankhead said. He says he supports the protests. He even took part in #blackouttuesday on his restaurant's social media pages. But the violence, he cannot condone. "When you're tearing up stuff in your own neighborhood, that's not helping the cause at all," Bankhead said. Since opening up his restaurant eight years ago, he had seen great success. But since the coronavirus pandemic hit, his shop has taken a 40% hit. On Tuesday, however, his store was suddenly packed."We had all nationalities come in," manager, Betty King said. "Hispanics, Caucasians, obviously African-Americans... it was it was amazing."It was the day an Instagram post calling San Diegans to support black-owned eateries went viral. Bankhead Mississippi Style Cookin' was one of the many listed on the post. 1344

Sia may not want you to see her face, but she's apparently not as shy about her other parts.The "Chandelier" singer, who usually performs with a wig obscuring part of her face, on Monday shared an image she said was of her nude."Someone is apparently trying to sell naked photos of me to my fans," Sia wrote in the caption of the photo, which shows a naked woman from the rear. "Save your money, here it is for free. Everyday is Christmas!""Everyday Is Christmas" is also the name of the singer's forthcoming Christmas album. 533

SOLANA BEACH, Calif. (KGTV) - A fire damaged a well-known restaurant across from the Del Mar Fairgrounds Wednesday. Pamplemousse Grill at 514 Via de la Valle caught fire about 10:45 a.m., Solana Beach firefighters confirmed. A witness at the nearby Winners Tennis Club told 10News she saw smoke coming from the kitchen door on the ground floor. The damage was primarily done to the kitchen, firefighters said. There was some minor damage to the restaurant’s seating area. Pamplemousse Grill’s owners are working to reopen the restaurant as soon as possible, according to the Solana Beach Fire Department. 612

Senate Majority Leader Mitch McConnell, R-Ky., said this week he is in favor of passing another round of economic stimulus for Americans, but suggested the funds be targeted to a smaller number of Americans.McConnell told reporters on Monday that the next round of stimulus funds should cover Americans making less than ,000 per year, which is far lower than the threshold for stimulus funds during the last round of aid, which many Americans received in April and May.Congress is currently on recess, but is expected to begin discussions on another round of aid when it reconvenes July 20.In May, House Democrats approved a stimulus plan, which included ,200 checks for those making less than ,000 a year. The House's bill has yet to be considered by the Senate, which had a few Democratic priorities the GOP are standing firmly against – funds for states to count mail-in ballots in the fall and a lack of liability protection for companies.Both McConnell and President Donald Trump have stated support for a second round of stimulus. Last month, in an interview with Scripps Washington correspondent Joe St. George, Trump endorsed providing a second round of stimulus funds."We will be doing another stimulus package, it will be very good, very generous," Trump told St. George on June 22.Trump wouldn’t divulge details on what a second round of stimulus funds would look like. 1398

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