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Experts predict over billion worth of campaign political ads will be produced in 2020. So, what are the campaigns doing to influence your vote? THE EXPERTS To find out the tactics used by campaigns, we reached out to Sara Cutter, a Republican ad maker, and Julian Mulvey, a Democratic ad maker. SECRET #1: FONTPay attention to font. Mulvey says Democrats will use a lot of red lettering in commercials against President Donald Trump. That's because it instills some fear and catches your eye. "It's what I call a black, white and red ad. Which you see a lot in negative adverting. Those are sort of the primal colors and the first color you ever see in your life is red," Mulvey said. Mulvey pointed to an ad by the Lincoln Project as an example of red lettering. SECRET #2: VOICEPay attention to the voice. Sometimes, Cutter says, ad makers will use a female voice when they are worried a claim may be too over-the-top. "There can be more fear in a females voice without it seeming to be too much. There can also be more urgency in a female's voice," Cutter said. SECRET #3: JOURNALISTS Pay attention to journalists appearing in a campaign commercial. While journalists hate appearing in ads, Mulvey says they can't sue to get their face out of them. It's also become more popular in recent years as they test well in focus groups. "Local anchors are trusted individuals," Mulvey said, defending the tactic. SECRET #4: DISTORTED PHOTOSSometimes photos of candidates are altered. A recent ad by individuals trying to re-elect Senator David Perdue made Perdue's opponent's nose look bigger. 1604

Everyone is cleaning more often during the pandemic, and many back-to-work and back-to-school plans include extra wipedowns with disinfectant wipes and other materials.That is causing an overwhelming demand for cleaning supplies, and Clorox says customers will see a shortage of their wipes and other products into next year."Given the fact that cold and flu sits in the middle of the year, and then we expect the pandemic to be with us for the entirety of the year, it will take the full year to get up to the supply levels that we need to be at," Clorox President and CEO-elect Linda Rendle said Monday in a call with analysts to discuss the company's earnings.Earlier this year, Clorox wipes and disinfectant products were among the list of products the Environmental Protection Agency recommended for controlling the spread of the coronavirus. The company reported a 22 percent increase in sales for its fourth quarter, encompassing April, May and June 2020, over the same period last year.Overall, Clorox says sales are up 8 percent for their fiscal year, July 2019 through June 2020. 1097

ESCONDIDO, Calif., (KGTV) — Farmers in North County are reacting to the President’s new immigration plans. 10News spoke to an avocado farmer out of Fallbrook at the San Diego County Farm Bureau annual luncheon in Escondido Saturday morning.Charles Wolk owns Bejoca Company. The avocado growers said long hours in the hot sun is not easy work. He said farm work requires skill. “Farm workers are not unskilled,” Wolk said, contrasting the President’s definition of skilled laborers.On Thursday, President Trump said he wants a “big portion” of immigrants to come into the United States through a merit system. Points will be awarded to immigrants who are English-speaking, highly skilled workers like doctors and engineers, and to those who have jobs already lined up. These immigrants are not people who could become Wolk’s employees. “What he said is not going to help fill the need for agriculture labor,” Wolk said, especially because many of his employees, who have been with him for more than 30 years, are aging out.“They are getting older, and they’re literally retiring. And there’s nothing coming in behind them, whether it’s immigrant or people in the United States,” Wolk said. “We just don’t have any relief in sight,” San Diego County Farm Bureau Executive Director, Eric Larson, said. “Our challenge is convincing the President and the members of Congress that agriculture is a skilled labor, and we need those workers here.”Wolk has looked into other avenues of finding workers. For example, there is the H-2A Visa, which allows immigrants to come to the United States, specifically for seasonal agricultural work. It requires employees to provide free housing, food, and in some cases, transportation. “The H-2A Program is cumbersome and expensive, especially for a small employer,” Wolk said. So at this point, he says he has no Plan B.But Wolk is optimistic. He believes legislators will realize the importance of American agriculture. Even foreign engineers cannot survive without food in their stomachs.“It might push out the requirements for the engineer,” Wolk laughed. “If you don’t have someone to produce the food we eat.”At this point, there is no indication that a provision for farm laborers will be added to the President’s plan. 2266

Equifax is now facing several lawsuits -- including a class action case -- over the massive data breach it announced last week.    153

Ethan Couch, known for his "affluenza" defense in his deadly drunk driving case, was released from a Texas jail Monday after serving nearly two years behind bars for violating his probation.Couch, 20, first made headlines as a teenager when he was sentenced to probation for a drunken driving crash that killed four people and seriously injured two others.Prosecutors in that 2013 case sought 20 years in jail, but Couch received no prison time after a psychologist testified that Couch was a victim of "affluenza," a product of wealthy, privileged parents who never set limits for him.The decision by the juvenile court judge to put him on probation for 10 years outraged victims' families and anti-drunk driving advocates.In 2015, Couch violated the terms of his probation and fled to Mexico with his mother, Tonya Couch. They were found and sent back to the US, where a Texas judge ordered nearly two years of jail time for Couch.Mothers Against Drunk Driving described the two years Couch has spent in jail as "a grave injustice to the victims and their families.""The 720 days Ethan Couch served for his crimes shows that drunk driving homicides still aren't treated as the violent crimes that they are," the organization said in a statement. It vowed to keep monitoring the case because it "brought to light that there is so much more work to be done to hold drunk drivers accountable."As part of Couch's current probation, he will be required to wear an ankle monitor, an alcohol detecting patch, submit to drug testing, abide by a 9 p.m. curfew and have a video interlock ignition device installed in his vehicle, according to Mike Simonds of the Tarrant County Sheriff's Office.Couch's mother is currently facing charges of money laundering and hindering apprehension of a felon for helping her son flee to Mexico. Tonya Couch recently had her bond revoked after failing a drug test and is behind bars in the Tarrant County Jail, the sheriff's office said last week. 1983