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gest campaign around International Women's Day, called We See Equal, in 2017 and continued to build on it this year.Allison Tummon Kamphuis, who leads P&G's gender equality program, explained that the company's first big push came after it named gender equality as one of its initiatives in 2016.In previous years, P&G observed International Women's Day internally, with lectures and events for staff. Now, the company hosts several public-facing events, including a discussion with Katie Couric and an interactive exhibit called "Women at Work: Myth vs Reality."Firat pointed to P&G as a company that has genuinely committed to promoting gender equality.While some brands have given International Women's Day a lot of thought, others are still trying to figure out a way in. Firat said that some companies hope a campaign featuring women's empowerment will help them reach Millennials, who tend to value brands that embrace social causes.Calkins suggested that some companies may also be chasing the success of others."Marketers watch what other marketers are doing," he said."When companies see high-profile campaigns that get some traction ... they are very quick to jump on the bandwagon."Though there are advantages to joining a conversation about gender, there are also risks. "If you're going to be out there celebrating your commitment to gender equality, then it does invite some scrutiny," Calkins said.One example, he said, is the "Fearless Girl" statue.The sculpture was conceived by the powerful financial group State Street and advertising firm McCann as a way to spread awareness of State Street's efforts to increase gender diversity on corporate boards.The campaign was an overwhelming success People fell in love with the statue of the defiant girl staring down the "Charging Bull" in New York City, and she quickly became a symbol of resistance and empowerment.But the sculpture's prominence put State Street in the spotlight when it agreed to pay million to settle allegations that it underpaid female and black employees. The firm denied any wrongdoing.And McDonald's, which has faced protests by employees seeking higher wages, is already being criticized for honoring the day with what some see as an empty gesture.  3975

TAMPA, Fla. — At a Tampa mall on May 30, Hillsborough County Deputy William Scobie was on the frontline as hundreds of rioters put on a relentless attack lasting several hours.The violence came in waves. Periods of calm were followed by coordinated attacks on Hillsborough County deputies and Tampa police standing in front of University Mall.At one point, law enforcement deployed tear gas, clearing the crowd. Once the wind carried the choking fumes out of the area, more and more people began to show up. Heavily outnumbered and overwhelmed, law enforcement did everything they could to protect themselves and prevent more violence.As law enforcement scanned the crowd and sky for objects, they couldn't look everywhere."Nothing real violent was going on for about probably 15 minutes or so," deputy Scobie said. "And then, all of a sudden, I took a beer bottle to the face. When the bottle exploded, it caused my head to drop down; there was about three inches of my neck that was unprotected when I looked down. And, it was a lucky shot that got me right in that three inches."Scobie said he doesn't remember anything after the brick hit his neck."It actually hit my carotid artery, which caused me to lose temporary consciousness," Scobie said. "I just remember waking up on the ground. The deputies were asking me where I was shot. They thought I was shot. I was just telling them I got hit with a brick and couldn't feel my arms and my legs. And, they rushed me to try and evacuate me out of there. With the amount of people and stuff that were around, it was hard to get me outta there, so there were two Tampa police officers that had a car they threw me in the back of the car and the Tampa police actually evacuated me to the hospital."For more roughly seven hours, Scobie was checked out at the hospital."I got feeling back in legs pretty quick. My right arm took about two hours. My left arm, I suffered a pinched nerve, and it was swollen. So, I had no feeling in my left arm for almost 24 hours, and I had a pretty significant bruise on my neck," he said.Scobie said he's wanted to be in law enforcement since he was 5 years old. After eight years in the military, he joined the sheriff's office. In 2018, Scobie was honored with the Tampa Police Chief's Appreciation Award after helping track a murder suspect.On June 24, 2018, Scobie's neighbor, 42-year-old Pedro Aguerreberry, was riding bikes on a bike trail with his two children when a car veered over the grass and onto the bike trail, hitting and killing Aguerreberry and injuring his two sons, ages 3 and 8. Mikese Morse, the suspect driver, was arrested and charged in the incident.Scobie heard the call and tracked down the car police say Morse was driving and eventually leading to an arrest.Morse was found incompetent to stand trial.Scobie said he loves his job and wants the public to know he is human, has a family, and only wants to serve and protect his community.Two days after Scobie was hit by the brick, he was back at work patrolling the streets."When we show up on a call, just give us the benefit of the doubt. Know that it truly is our goal to help you in any way we can without getting into a fight, without being injured, without causing any injuries," Scobie said. "If I could deal with 20 people a day and every one of them says 'thank you,' it's a good day. And, that's truly what we come to work for."This story was originally published by Michael Paluska at WFTS. 3470

States and regional health departments have created a patchwork of COVID-19 precautions and safety measures this holiday season. One challenge all of them face is enforcement.In Oregon, the governor is asking people to call the cops on their neighbors if they see people violating COVID-19-related restrictions like gathering sizes.“Do you want people calling the police on their neighbors?” a reporter from KGW asks Governor Kate Brown.“Look, this is no different than what happens if there’s a party down the street and it’s keeping everyone awake. What do neighbors do? They call law enforcement,” Governor Brown responds. 633

TAMPA, Fla. — If you’ve decided to keep your child home this semester for virtual learning, you may need to step up your shopping list game — because comfort is key!“They experience strain just like we do,” said Dr. Erin Mitchell, a Chiropractor in Clearwater.That strain on their neck and back can keep them from concentrating on the work in front of them plus, it hurts.“We shouldn’t be seeing kids with headaches. All of this stuff are symptoms of something going wrong that needs to be corrected,” she said.The corrections are pretty simple. Get a chair that fits your child or retrofit a chair for them.“For children, you want to make sure that the knees are going to be at the edge of the seat. Obviously for me, I don’t need that but if not you can also crop a pillow behind here,” Mitchell said, as she points to space between her back and the chair.Also, get a footstool to rest their feet on if they can’t touch the ground.Ankles, knees, and arms should be at a 90-degree angle, and don’t forget the computer.“You wanna make sure that your screen is right at eye level,” Dr. Mitchell said.Another headache trigger is the damaging blue light that comes from your laptop or computer screen. You can get glasses that block that.“It messes with your natural melatonin production which is what regulates your sleeping cycle,” she said.But most important, Dr. Mitchell says kids need to get up and move every 30 minutes to an hour.“We’re kind of designed to move. We’re not designed to sit for long periods of time and that’s gonna help with the kid's comfort as well as their concentration,” she said.Set timer as a reminder and change up the activities.Pictures of the "do’s and don'ts" were provided by AL-Inclusive Therapy Services and can be found on its website. You can also purchase your own copy of the learning guide — Discount code teach2020 will save you .This story was first reported by Heather Leigh at WFTS. 1937

The band Smash Mouth is facing criticism for playing a concert to a large crowd that were reportedly mostly mask-less. The band headlined the Sturgis Motorcycle Rally being held this week in South Dakota.Images from Sunday night’s Smash Mouth concert show a crowd packed shoulder to shoulder in some places, with few people wearing masks.At one point in the concert, a band member addressing the crowd can be heard saying "F*** that Covid s***,” according to KOTA-TV. It's unclear what he's saying before or after that comment.The group defended the concert in a statement given to Billboard; band manager Robert Hayes said "the promoter did a fantastic job with their COVID protocol. They had a very strict social distancing and mask policy in place for all workers."Hayes added comments about the "endless hours" spent to ensure the concert happened as safely as possible and “we are very happy with the outcome."Sturgis city officials allowed the annual event to go on this year, despite pleas from residents, and recommend visitors wear masks and social distance. However, masks are not required.Numbers from the South Dakota Department of Transportation indicate attendance numbers are similar to 2019 for the first few days:Friday, August 7: 49,835 entering – down 4.3% from Friday last yearSaturday, August 8: 54,804 entering – down 8.0% from Saturday last yearSunday, August 9: 56,149 entering – up 1.1% from Sunday last yearThis is the 80th year of the Sturgis Motorcycle Rally. In recent years, the event has drawn between 500,000 and 700,000 people. 1568