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The stunt even included a sleek website and an?Instagram account.A shopper gasps in disbelief when the secret is revealed. "Shut up, are you serious?" she says.About 80 influencers attended over two nights, according to Payless. They shelled out a total of ,000. One shopper spent 0 for a pair of boots, which represented an 1,800% markup. Payless, however, returned their money and let them keep the shoes. Payless said the influencers were paid a small stipend to attend.Payless said the social experiment was meant to remind shoppers that Payless' affordable shoes are fashionable too."The campaign plays off of the enormous discrepancy and aims to remind consumers we are still a relevant place to shop for affordable fashion," Payless CMO Sarah Couch told Adweek.A study published in 2008 tested the idea that price affects perceptions of quality. Subjects were given inexpensive wine to drink, but those who were told it was more expensive described it as more flavorful and pleasant to drink.This type of marketing, in which real customers are shocked or surprised in order to create viral buzz, has been tried plenty of times.Dove soap started the trend in 2013 with its?"real beauty" ads that showed women sketches of themselves drawn by an FBI artist. Heineken created an ad in 2017?called "Worlds Apart" that put together individuals with opposing political view points.Burger King created an ad in 2017 that dealt with high school bullying, and Coca-Cola and Procter and Gamble earned praise for their "Remove Labels" and "Always Like a Girl" advertisements.Payless has been struggling against online competitors such as Amazon-owned Zappos and buzzy startups like Allbirds. It filed for bankruptcy in 2017 and reemerged from it four months later after shuttering nearly 700 stores. 1854
The tumors were compressing her spine, and it had deviated her spine to the point where they were worried she would be permanently paralyzed for life, Lane said. 161

The statement, which will likely not be released until Mueller starts his testimony, did not have to be cleared through the Department of Justice and no officials from the department, including Barr, have seen the document, Popkin said.Popkin did not comment on how much or how long Mueller has been preparing, but would confirm that Wilmer Hale -- a Washington, DC, law firm -- has allowed Mueller and "a small group of folks who worked with him at the special counsel's office" to use some unoccupied office space for the purpose of preparation."If you look at him and his career, he is someone who comes to the table fully prepared and he's going to be ready on Wednesday," he said.All of the people preparing Mueller have spent the last two years working with him at the 775
The proposed regulations will require dockless scooter companies to educate riders on traffic laws. The companies will also need to exclude the city for any liability claims, provide monthly reports for the Climate Action Plan and pay a fee to operate within city limits. The scooter companies -- Razor, Lime and Bird -- say they agree with the proposed rules. In a statement, Razor said: 398
The Reflecting Shakespeare program, a partnership with the Old Globe Theater, is a 12-week program where volunteers work with the female inmates, teaching them about Shakespeare and his characters. 198
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