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There’s a new way to take an Uber and as long as you don’t mind a little walking it’s the cheapest option.Express Pool is the latest option for taking an Uber. Once you plug in your location, the new option will pop up on the bottom far left of your screen.A quick trial test of Express Pool found the service to be a dollar cheaper than Uber Pool. However, you'll have to walk a block or two to be picked up by your driver.The logic behind the new service is to help Uber drivers be able to drive in a straight line to pick up pool passengers. That way, there are no out-of-the-way stops.However, it could mean for a slower pickup time. Also, with any Pool ride from Uber, you will most likely share the ride with other riders.Despite walking out of the way and waiting a bit longer, a test of Express Pool still got riders to their destinations on time.  894

this holiday season, america’s most beloved toy store is opening their doors for a magical, once-in-a-lifetime sleepover—only on airbnb.nyc families can request to book @FAOSchwarz starting december 15th at 12pm ET: https://t.co/iRwtzZFWIy?????? pic.twitter.com/wKrVcsdP7e— Airbnb (@Airbnb) December 9, 2020 321

This photo provided by Heritage Auctions on Saturday, July 11, 2020, shows the front of an unopened copy of a vintage Super Mario Bros. video game that has been sold for 4,000 in an auction that underscored the enduring popularity of entertainment created decades earlier. (Emily Clemens/Heritage Auctions via AP) 324

'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526

Three NBA teams — Atlanta Hawks, Utah Jazz, and Memphis Grizzlies — have announced that they would allow a limited number of fans at games during the 2020-21 season amid the coronavirus pandemic.Last season, teams played in a bubble setting in Orlando, Florida. This season, teams will be traveling from city to city once again.Earlier in November, the Oklahoma City Thunder announced they would have a limited number of fans at the beginning of its season, but on Monday, the team changed course and decided to not allow fans at games due to rising COVID cases in the state."For months, we have worked in close collaboration with Chesapeake Energy Arena, the City of Oklahoma City, local health officials, and the NBA to put into place thorough health and safety measures to allow for reduced seating capacity," the team said in a press release. "However, as we review ongoing and concerning trends in COVID-19 cases and hospitalizations in Oklahoma, we want to exercise an abundance of caution to help control the spread of the virus in our community. Therefore, the Thunder has made the decision to begin the season without fans in the arena."The Utah Jazz announced that they would allow a limited number of fans at their home games. According to KSTU, Vivint Arena will allow 1,500 fans in the suites and lower bowl. Fans must wear face coverings and social distance while inside the arena.KSTU reported that the arena would reduce capacity in elevators, retail stores, and restrooms.Another NBA team that's allowing fans this season will be the Atlanta Hawks. According to the Atlanta Journal-Constitution, a small number of friends and family will attend the first few home games at State Farm Arena. Approximately 1,500 fans will be able to watch the Hawks game on Martin Luther King Jr. Day.And according to the Memphis Grizzlies, the seating capacity at the FedExForum will be at about 20% capacity. The Grizzlies said that everyone inside the arena would need to wear a mask at all times, and everyone will need to social distance. The team also announced that they would install more than 300 hand sanitizing stations would be placed throughout the arena for easy and ample access for guests.The 2020-21 season is set to tipoff Dec. 22, with teams playing 72 games. And last week, the league announced the structuring and format of how games were to be played during the coronavirus pandemic.In a press release, the league said that the regular-season would be released in two segments: the first half schedule will be released around the start of training camp, which is reportedly beginning the first week of December. The league will release the second-half portion towards the end of the first half of the season.Other notable changes occurring this season, per a press release by the league:Each team will play three games against each intraconference opponent, with each pairing featuring either two home games and one road game or one home game and two road games. Within each team's division, the league office has randomly assigned which two opponents will be played twice at home and which two opponents will be played twice on the road.A play-in tournament will determine the seventh and eighth playoff seeds.All five teams from within a division will play all five teams from one other intraconference division twice at home, and all five teams from the remaining intraconference division twice on the road.Each team will play two games against each interconference opponent (30 total games per unit), with each pairing featuring one home game and one road game.The NBA also released this tentative calendar of important dates for the upcoming season:Dec. 11-19, 2020: Preseason gamesDec. 22, 2020 – March 4, 2021: First Half of regular seasonMarch 5-10, 2021: All-Star breakMarch 11 – May 16, 2021: Second Half of regular seasonMay 18-21, 2021: Play-In TournamentMay 22 – July 22, 2021: 2021 NBA Playoffs 3937