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WASHINGTON (AP) — A record-high number of people applied for unemployment benefits last week as layoffs engulfed the United States in the face of a near-total economic shutdown caused by the coronavirus. The surge in weekly applications for benefits far exceeded the previous record set in 1982. Layoffs are sure to accelerate as the U.S. economy sinks into what most economists expect to be deep and painful recession. Revenue has collapsed at restaurants, hotels, movie theaters, gyms and airlines. Auto sales are plummeting, and car makers have closed factories. Most such employers face loan payments and other fixed costs, so they're forced to cut jobs to save money. 685

With a lot of states forcing businesses to close their doors over the past couple months, small businesses felt the pain of little to no foot traffic.Now, building customer relationships is more important than ever, and many businesses turned to the internet to help fill the gap in sales.“Everything happened, as we all know, in a matter of three days the world changed dramatically,” said Dawn Johnson, owner of Mainstream Boutique Aurora and Mainstream Boutique Castle Pines in Colorado. She’s been in business for seven years.“The passion of a small business owner goes so much deeper than people know. It’s like a child,” she said.Back in March, she was forced to close her doors. Her only solution was to move online.“I would come in on the weekend. My husband would hold the camera, my daughter who is 16 she would model the clothes,” Johnson explained. “We tried things we never tried before.” This included a virtual fashion show and a virtual selling event with one of their vendors.With limited resources, Jonson and her staff managed to post their items for sale on platforms like Instagram and Facebook in a matter of days.“Anything helps. Every time we get one sale on that I do a happy dance,” she said. And the reach of the internet brought in a following from all over.“One of the things we noticed is we had a captive audience for the first time ever,” she said.“We are social beings and I think our limitations on our social interactions have 100 percent changed the way we do so many things,” said Melissa Akaka, an Associate Professor of Marketing at the University of Denver. She does consumer insight research.“Small businesses have especially had to become innovative about how they can maintain a relationship with their customers when they need to follow all of the social distancing protocols that are in place,” she explained.Akaka said the pandemic has changed the way we buy things – and customer relationships, especially through social media, are more important than ever.“Those who have really strong brands and really strong community ties with their customers or their followers, I think have a better chance of being able to succeed on this type of platform because they already have their customers built in,” she explained.However, even companies with those strong ties are having a hard time.“We have a following, but we’re still a small family business,” said Steve Weil, President of Rockmount Ranch Wear. The company has been around 75 years, serving customers and other businesses with their clothing and other apparel. Rockmount went online back in 2001.“That has been our lifeblood quite frankly, because it enabled us to reach the world in a…disrupted retail landscape,” Weil explained. “Since COVID, it was part of our business that continued to operate whereas retail did not.”Long standing businesses like this, have seen hard times before.“Everything from tornadoes wiping our factories, to the Great Recession, and now this,” he said. “The secret of survival is never forgetting that disasters happen, and we’ve been through them every 10 years for 75 years.”Even with the help of the internet and social media, both Johnson and Weil saw a drop in sales in recent months.“It was less, it wasn't the same. But what it was able to do is keep us going because we literally would have had no income at all,” Johnson said.“Our sales plummeted to less than half of normal,” Weil said.Big social media sites like Facebook and Instagram are trying to make a difference by offering a platform for small businesses to market and sell. Facebook recently announced Facebook Shops, which will allow businesses to sell their items directly on their platform, without taking them to another site. Johnson said she plans on taking advantage of that as well.“The Facebook and the Instagrams of the world, it means a lot for companies to recognize how hard it is for small businesses. We’ll try anything to see if it works,” Johnson said.Akaka said when it comes to small businesses, there’s a lot of room for innovation, as customer relationships and online presence becomes more important.“Those who can figure out how to adapt and really think through solutions to not just their business problems but to their customers' problems,” she explained. “Those who can step up and be solutions for that are going to weather the storm much better.”  4395

Tyler Stallings was 4 years old when he first learned that some veterans are homeless.Veterans are part of the Maryland boy's extended family and he always thought of them as heroes. Homeless veterans didn't make sense to him.He wanted to do something to help them right away, so he asked his mom if he could build houses for them. At such a young age, he wasn't in the best position to start building houses.He still wanted to help, so Tyler started doing something a little more realistic. He began making what he calls "hero bags.""Doing something special for veterans began after I started asking my mom why some veterans are homeless," Tyler said on his 671

VALRICO, Florida — A man in Valrico is facing a manslaughter charge after deputies say he accidentally shot and killed a woman during an act of foreplay. Andrew Shinault, 23, shot the woman in her upper body with his registered hand gun around 12:30 p.m. on Sunday. Deputies say the two were engaging in an act of foreplay involving the gun. The woman, in her 20s, was taken to Brandon Regional Hospital where she later died. Shinault was charged with manslaughter with a weapon on Friday. He was booked into the Orient Road Jail on a ,000 bond. 561

Vice President Mike Pence on Tuesday misleadingly cited some statistics about illegal entry to the US in an effort to build support for the Trump administration's border wall by tying the issue of immigration to fears of terrorism and crime.In an interview on ABC's "Good Morning America," Pence was asked about a statistic, misleadingly cited by White House press secretary Sarah Sanders, that 4,000 "known or suspected terrorists" were caught trying to enter the US illegally as part of the administration's push for greater security at the southern border. Although the Department of Homeland Security has said 3,755 individuals the Department of Homeland Security has cited as "known or suspected terrorists" were prevented from traveling to or entering the US in fiscal year 2017, the vast majority of those people attempted to enter by air or legal ports of entry elsewhere.The data concerns individuals attempting to travel to the US by air, sea or land, and includes those who made efforts to obtain visas from embassies and consulates around the world. In July 2017, the State Department said there was "no credible information that any member of a terrorist group has traveled through Mexico to gain access to the United States."The administration's suggestion that tighter southern border security is needed to stop thousands of terrorists stands in contrast to the government's own statistics on the issue. 1431