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TIJUANA, Mexico. (KGTV and AP) -- At least three people were killed in wind-driven fires that scorched a large swath of Baja, California last week, the Associated Press reports. Last Friday, Mexico’s civil defense told AP the fires forced more than 1,600 people to evacuate their homes. The fires burned near Tecate, Tijuana and between the coastal towns of Rosarito and Ensenada. The fire near Tecate burned more than 35,000 acres, according to AP. Schools were also shut down in Tijuana, Tecate and Rosarito due to heavy smoke in the area. RELATED: Check today's San Diego County forecastFire officials in the region blamed strong Santa Ana winds that whipped through the region last week. Mexican officials told CNN the fire tore through 125 homes, 30 of which are in the city of Tijuana. Local support to help those affected by the fires is growing in San Diego, especially from the local Kumeyaay population. Anna Gloria Rodriguez showed a growing pile of donations in her office Wednesday. “Furniture, some blankets and pillows,” Rodriguez said. Rodriguez is part of the Kumeyaay Nation and is heading up the effort to collect donations to bring to her family across the border. “The Kumeyaay Nation has people on both sides of the border. We have family in all the communities,” she continued. “The whole big mountains already burned but still one part on fire, so there was a lot of people in the community trying to put dirt and water.”While her family and many others are safe, the fires left some without electricity or easy access to clean water or food. The U.S. consulate in Tijuana issued a warning to travelers about the fires, especially as Santa Ana wind conditions continue throughout the week. 1722

There are more than 118,000 teens and children waiting to be adopted in the United States. Now, one group hopes to find parents for these children and using a new PSA to get attention.Isaiah lived in a foster home until he was 16 years old. Then, his social worker introduced him to Amy Arnston and her family."I knew I wanted to be part of their family as soon as I went there that weekend," Isaiah says.The couple had him over for Thanksgiving."They were pretty funny and outgoing people, so I got pretty comfortable with them after a while."A seat at that table turned into forever."I couldn't imagine not having my parents and my family in my life right now,” says Isaiah.However, many children Isaiah's age aren't so lucky.That's why AdoptUSKids is out with new PSAs, showing impactful moments of teenagers’ lives. Memorable moments parents play a big part in.The organization’s hope is more parents will look at adopting older children like Isaiah.They're hoping more parents will look at adopting older kids like Isaiah."[We] took him in as an Arntson. He became my son instantly," says Amy Arnston."There's a kid out there that needed that love that I needed when I was 16," Isaiah says. 1203

'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526

TRABUCO CANYON, Calif. (KGTV) – A large brush fire burning in the Cleveland National Forest’s Trabuco Canyon is spreading quickly Monday afternoon. The fire, dubbed the Holy Fire, was reported around 1:30 p.m. near Holy Jim Canyon and Trabuco Creek roads, according to KABC.The Orange County Fire Authority said the blaze grew quickly from between seven and 10 acres to at least 4,000 by 8 p.m. and is currently spreading at a moderate rate. The Holy Fire is zero percent contained.  511

TOWSON, Maryland — A Maryland pharmacist pleaded guilty to trading pain medication for sexual acts.Richard Daniel Hiller, of Owings Mills, Maryland appeared in court Friday when his plea was announced by United States Attorney for the District of Maryland Robert K. Hur; Chief Terrence B. Sheridan of the Baltimore County Police Department and other law enforcement officials. “Abuse of oxycodone and other pharmaceutical drugs is one of our most significant drug enforcement challenges," said U.S. Attorney Robert K. Hur. "Those who divert pharmaceutical drugs for illegal purposes further the tragic cycle of addiction and the epidemic of opioid overdose deaths.” According to Hiller's plea agreement, he worked as a licensed pharmacist in Towson, Maryland from 2014 to 2017.Hiller admitted to filling fake prescriptions for multiple women if given sexual favors. He would tell the women to come to the pharmacy before opening and have sex with the women before giving the painkillers.Officials say, when trying to cover the false prescriptions he would list fake names. The women were addicted to oxycodone and would resell many of the pills to maintain their addiction.  Over the years, Hiller distributed approximately 20,500 15 milligram oxycodone pills.He faces a maximum sentence of 20 years in prison for the conspiracy and distribution. His sentencing is scheduled for November 15, 2018, at 10 a.m.  1507

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