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The stunt even included a sleek website and an?Instagram account.A shopper gasps in disbelief when the secret is revealed. "Shut up, are you serious?" she says.About 80 influencers attended over two nights, according to Payless. They shelled out a total of ,000. One shopper spent 0 for a pair of boots, which represented an 1,800% markup. Payless, however, returned their money and let them keep the shoes. Payless said the influencers were paid a small stipend to attend.Payless said the social experiment was meant to remind shoppers that Payless' affordable shoes are fashionable too."The campaign plays off of the enormous discrepancy and aims to remind consumers we are still a relevant place to shop for affordable fashion," Payless CMO Sarah Couch told Adweek.A study published in 2008 tested the idea that price affects perceptions of quality. Subjects were given inexpensive wine to drink, but those who were told it was more expensive described it as more flavorful and pleasant to drink.This type of marketing, in which real customers are shocked or surprised in order to create viral buzz, has been tried plenty of times.Dove soap started the trend in 2013 with its?"real beauty" ads that showed women sketches of themselves drawn by an FBI artist. Heineken created an ad in 2017?called "Worlds Apart" that put together individuals with opposing political view points.Burger King created an ad in 2017 that dealt with high school bullying, and Coca-Cola and Procter and Gamble earned praise for their "Remove Labels" and "Always Like a Girl" advertisements.Payless has been struggling against online competitors such as Amazon-owned Zappos and buzzy startups like Allbirds. It filed for bankruptcy in 2017 and reemerged from it four months later after shuttering nearly 700 stores. 1854

The union represents workers such as security guards, groundskeepers, custodians, respiratory therapists, nursing aides and surgical technicians. The workers span UC's 10 campuses, five medical centers, numerous clinics and research laboratories, according to the union. 270

The tourist destination gives a view of a horseshoe-shaped span of the Colorado River flowing below red cliffs near the Arizona-Utah border. There are no barriers. 163

The sisters told Lemon that they have sent cease-and desist letters, but Trump could claim he's not violating copyright law, by citing fair use. 144

The San Diego County Vinters Association says there are 115 wineries throughout the county. They account for million in sales and nearly million in economic impact. 172