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(CNN) -- Peloton, the indoor bike start-up, released a new holiday ad that in another time may not have made a dent in the cultural conversation. But this is 2019, and once the internet found the ad and pulled at its seams, there was no turning back.Social media is awash in critics who have seen the ad and are confounded by its aims, accusing Peloton of peddling negative body image, unchecked privilege, and gross marital dynamics.This much is clear: We're living in a post-Peloton holiday ad world now.There's a tangled web of accused offenses to run through, but first, let's break down the 30-second spot, which you can watch right here:We open on a young mother descending the stairs of her home, led by her daughter. It is a snowy holiday morning (you can see the snow through the home's luxurious floor-to-ceiling windows!).A faceless husband is waiting for her with a surprise gift!"A PELOTON?!?" she shrieks -- but in delight, or fear?The unnamed woman begins to document her fitness journey in a vlog, and audiences briefly wonder if this woman is a professional YouTuber.She rides after work. She rides, begrudgingly, at 6 in the morning.She rides straight out of winter and into the spring -- one can tell time has passed because the windows now reveal a lush and green backyard.She records it all, though her large, doe-like eyes seem to plead those of us watching at home for help.Who is making her vlog after all?Now it's fall, and our unnamed protagonist has cycled her way through three seasons in 20 seconds! From the screen in front of her, a Peloton instructor finally acknowledges her efforts -- "Let's go, Grace from Boston!"Grace, still home in Boston, is thrilled. Viewers are thrilled to learn this woman has a name."She's So High," a Tal Bachman song that debuted 20 years ago, swells as Grace unveils her yearlong vlog to her husband -- it was he she was speaking to all along!"A year ago, I didn't realize how much this would change me," she says, now a full believer.Audiences cannot immediately notice how Grace from Boston, as fit now as she was at the ad's start, has changed, other than she is now named and perhaps has joined a fitness cult.She thanks her husband for the gift, though it seems as though she did not initially ask for the exercise machine in the first place.Why people hate itSo what, then, is the most offensive part of this ad?Critics suggested it smacked of sexism. In a biting clip, comedian Eva Victor skewered the fact that a husband bought his wife an exercise bike seemingly unprompted -- what message does that send to the wife, then?Perhaps Grace from Boston just wanted an actual bike or an Instant Pot or something, but in Victor's clip, it seems her husband was nudging her toward weight loss.About weight loss -- It's never explicitly mentioned that Grace from Boston uses the bike to slim down, and she's already quite slender when we meet her. We know exercise benefits the body and mind, but in this ad and others, it seems Peloton bikes are used only by people who are already fit.Perhaps it's the idea that a working mother has the time to record her daily fitness regimen for her husband's viewing pleasure -- and is she doing so against her will? Or maybe it's the use of the schmaltzy anthem "She's So High," a relic of an era when depictions of these marital dynamics were widespread?The ad is of course fictional, and it's possible the fictional Grace from Boston loved fitness and dreamed of owning a Peloton bike. But in internet lore, she'll find new life as a meme.The company hasn't issued any responses on social media. Peloton had no comment when reached by CNN.Peloton and privilegePast Peloton ads haven't inspired as much buzz as this one has, but critics have knocked the privileged consumers they portray and market to.In a thread, a Twitter user who uses the handle Clue Heywood poked fun at all the Peloton ads that take place in million-dollar homes with "panoramic living rooms" and "glass-enclosed zen gardens," starring thin women and men who don't sweat as much as they shimmer.Fast Company speculated that Peloton is "trolling" us all with this 30-second spot, that the brand has weaponized its "lack of awareness" into a marketing tool. It's lit up online, and PTON stock rose almost 5% on Monday, though whether it's convincing any of its critics to buy the bikes remains to be seen.The lack of awareness hasn't stopped it in the past: The same week the company went public, CEO John Foley told CNN Business that the bike, which starts at ,245, is "crazy affordable." That's about two-thirds of the average rent for a Manhattan apartment, which might be a hard sell for consumers outside the middle class. 4713

(KGTV) - Are political protesters in Hong Kong using wearable projectors to avoid being caught by facial recognition technology?No.The face projector seen in a viral video was an art project created by students at a school in the Netherlands.One of the students who worked on the project said the wearable projectors were never manufactured and were never intended for political purposes. 396

(KGTV) — California Governor Gavin Newsom posted to Twitter Saturday warning residents to "know their rights" over the threat of planned Immigration and Customs Enforcement raids Sunday.In the video, Gov. Newsom said to, "know your rights, learn more about your rights, legal protection, know that you should continue to camp, summer school, know that you should feel confident going to work, we have your back."The governor continued on to say that anyone fearing the planned Sunday raids does not have to open their door without a signed warrant, has the right to a lawyer, and has the right to remain silent if contacted by ICE. 639

(KGTV) -- Gov. Gavin Newsom Monday announced California's plan for how COVID-19 vaccines will be distributed once they receive emergency Food and Drug Administration approval. The state is waiting on three companies that say their trials have shown promising results: Pfizer, Moderna and AstraZeneca.On Monday, Newsom explained that health care workers will be the first in line to get vaccinated, along with people in nursing or assisted living facilities and first responders.The governor said there are three separate committees currently looking at the data presented by the drugmakers, confirming that the vaccines are safe, saying so far they have not had any issues. During Monday's press conference, Newsom said that the state is not handling distribution, instead the drugmaker will distribute directly to the medical facilities or use an independent distributor to transport the vaccines. AstraZeneca reported Monday that its vaccine is up to 90% effective. Last week, Moderna and Pfiszer both applied for emergency FDA authorization after reporting that their trials showed their vaccines to be 95% and 90% effective, respectively. Newsom also discussed how the vaccines will be transported. Pfizer's vaccine requires being stored in extremely freezing temperatures, likely requiring things like dry ice. Moderna's must also be frozen, but can be done in a traditional freezer. The distribution will happen in phases, and Newsom said further phases of distribution will still take time, with mass distribution still months away. 1547

(KGTV) — A Maryland woman is accused of sparking a massive apartment fire because she was upset over her then-boyfriend.Prince George’s County firefighters arrived at an apartment complex engulfed in flames on Sept. 17 just before 3:30 p.m. The 3-alarm fire took crews nearly 2 hours to extinguish.About 130 residents were displaced and four buildings were damaged, causing an estimated .2 million in damages.MAP: Track crime happening around San Diego CountyNatasha Ciara Joyner, 32, was arrested Thursday and charged with multiple counts of arson and reckless endangerment, according to Prince George’s County Fire Department.Officials alleged Joyner had set the fire because she was upset with an ex-boyfriend. The woman reportedly used a lighter to ignited bedsheets in a unit, according to the Washington Post.Additional charges against Joyner are pending. 886

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