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There are a lot of mixed feelings about COVID-19 vaccines and why people would or would not take one. However, health experts say we'll need them to achieve herd immunity and get back to a more normal life.“There's really a deep empathy for the hesitancy people are feeling. This is a big deal. It's normal to have questions about what's going on and we just want people to get the information they can to make empowered choices for them and their families, so we can really get back to what matters most for each and every one of us,” said Michelle Hillman, Campaign Development Officer at The Advertising Council.The Ad Counsel is the agency behind decades of important messages like "friends don't let friends drive drunk."Now, they are working on likely one of the most important campaigns of this generation, convincing people to take a COVID-19 vaccine.Right now, it's in the early stages of research and won't roll out on TV, radio and online until early next year when a vaccine is more widely available. But you can expect a lot of different spokespeople from doctors and pharmacists, to athletes and musicians.“The messenger in this case is going to be even more important in some ways than the actual message itself,” said Hillman.There will also be variations of the COVID-19 vaccine campaign to address specific groups, like communities of color. They've been more severely impacted by the virus and tend to have more vaccine hesitancy. So, partnerships in the messaging will be important.“We know that you know these on the community level people are already turning to churches and nonprofits and trusted messengers on issues like health care, hope, inspiration and all of them are really going to have to be messengers on this important campaign to break through to get people the information they need,” said Hillman.According to recent Pew research, only about 60% of adults say they would get a vaccine. Health experts have said we would need likely between 70 and 80 % to get close to herd immunity. 2027

Tinder's parent company Match Group is suing competitor Bumble, accusing the female-friendly dating app of patent infringement and stealing trade secrets.The lawsuit, filed Friday in Texas, says Bumble is virtually identical to Tinder, the app that popularized the swipe right to like, swipe left to dislike functionality.Bumble copied the "world-changing, card swipe-based, mutual opt-in premise" of Tinder, the lawsuit says.The complaint also says that Bumble's co-creators are ex-Tinder employees, and the app has rolled out two new features that were "learned of and developed confidentially while at Tinder."Bumble has become a fierce competitor to Tinder since it launched in 2014. Bumble's differentiating factor is that only women can make the first move. But Match confirmed last month it plans to launch that feature in its own app.In the complaint, Match says it "applauds Bumble's efforts at empowering women, both in its app and offline" and "cares deeply both about its women users and about women's issues generally.""This case is simply about forcing Bumble to stop competing with Match and Tinder using Match's own inventions, patented designs, trademarks, and trade secrets," it says.The lawsuit is the first time that Match Group, which also owns dating sites Plenty of Fish and Match.com, has enforced the patents it secured on swiping and double opt-ins for dating matches on Tinder, according to a company spokesperson.Tinder and Bumble have had a complicated history.Bumble was launched by Whitney Wolfe Herd, an early employee at Tinder.Wolfe Herd left Tinder in 2014 after alleging sexual harassment and discrimination. The case was eventually settled. Ex-Tinder employees Chris Gulczynski and Sarah Mick joined Herd to start Bumble more than three years ago. Gulczynski and Mick, who are designers, are at the center of the stolen secret allegations in the suit.The two had knowledge of an "undo" button talked about at Tinder, according to the complaint. That feature was "nearly, if not literally, identical" to Bumble's backtrack feature, the lawsuit says. The backtrack feature allows users to go back in time to "like" someone they may have accidentally passed on.Gulczynski and Mick also helped implement photo messaging at Bumble, something Gulczynski had allegedly mocked up a design for while at Tinder.In a statement, a Match Group spokesperson said the company is "committed to protecting the intellectual property and proprietary data that defines our business,"Bumble did not immediately respond to request for comment. According to the Linkedin accounts for Gulczynski and Mick, both have left Bumble. They did not immediately respond to messages seeking comment about the lawsuit.Axios was first to report that Match Group had filed the suit.It's been widely reported that Bumble once turned down a buyout offer from Match Group. Match Group was reportedly still interested in Bumble's business as recently as November of last year.Match Group said it doesn't comment on mergers and acquisitions speculation.In an interview with journalist Gayle King at the SXSW festival last week, Wolfe Herd declined to talk about any conversations — past or present — with Match Group, the parent company of Tinder. 3251

This undated image released by the Alabama Department of Archives and History shows Alabama's 1901 Constitution, which was intended to maintain white supremacy in the state. With the nation focused on racial justice because of the police killings of George Floyd and other Black people, state voters are being asked to remove racist phrases from the document once and for all. While no organized opposition has emerged, some worry that a conservative backlash against protests over racial injustice could harm the chances for passage. (AP Photo/Alabama Department of Archives and History) 596

Thirty people were injured when the floor of an apartment clubhouse collapsed during a party in Clemson, South Carolina, the city's police department said.A large portion of floor collapsed Sunday morning as attendees danced in unison at the clubhouse of the Woodlands of Clemson apartment complex, Woodlands Property Management President Tal Slann said.People fell through the collapsed floor into the building's basement, Slann said.No individuals were trapped during the collapse and it's unclear if anyone suffered life-threatening injuries, police said. 566

Thousands of migrants are about to be at Mexico's doorstep. And US Secretary of State Mike Pompeo is about to meet with officials in Mexico's capital.The Honduran migrants, trekking in a caravan toward Mexico's southern border, say they're headed for the United States -- fleeing violence and searching for economic opportunity.Pompeo is headed to meetings in Mexico City with a message for leaders there about the massive caravan of migrants: Stop them before they reach the US border.The key questions: Will Mexico let the migrants in? And what will happen if they do? 593