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The holiday season leads the mad dash to the end of the year for businesses, but this year’s dash may look entirely different because of the pandemic.“Especially the grassroots efforts, connecting with them face-to-face. Unfortunately, right now, we can’t do that. So, we need to be thinking about now, ‘How can we get in front of people more frequently?’” said Lacey Book, a business consultant specializing in helping small businesses succeed. “Essentially, we need to get in front of people and cut through the noise of everything else.”In these challenging times, she offered specific tips for navigating through December.Among her ideas:Make sure your business has a web presence that is easy to navigate. It's critical to reaching customers, who are now mostly shopping online.Reach out to repeat customers you’ve had over the months and years through email and social media.Create connections with other businesses by collaborating on marketing and see how you can help them. Being benevolent, she said, goes a long way.Discounts help as well“I think it would really be important to look at, ‘Where in my business can I offer maybe a discount or extend the opportunity for people to buy something at a lower price point?’” Book said. “Because people are also price shopping, where in the past, people were really able to find money for the things that they really wanted. But now, what they’re doing is spending money on what they actually need.”While these tips are aimed at helping businesses get through the pandemic, Lacey Book said it is likely some of the advice will be relevant beyond that, because our shopping habits and expectations may have changed for the long haul. 1694

The oldest industry in the world is merging with the modern world as technology is helping farmers and making farms more sustainable.Farming has always been a part of Ranveer Chandra's life. When he was a kid, memories were made on his family's farm in India.“Back then, every summer and winter vacation, I would spend my time there. I didn’t like agriculture back then, the farms didn’t have electricity or toilets. That exposed me to a lot of poverty, a lot of primitive forms of agriculture that was practiced in different parts of the world,” Chandra said.Now with a Ph.D. in computer science, he's directed that interest and curiosity toward a program within Microsoft that he leads called FarmBeats."Through this project, we want to build digital tools that can empower farmers worldwide, make their lives better, make the food they produce better,” Chandra said.Like its name, FarmBeats is centered around farms. Chandra and his team are working to bring computers and their data to farms. What if you could bring all the benefits of things like artificial intelligence, cutting edge computing and the latest digital tech to agriculture? Imagine just how it could improve a farmer's life and work.“Humans and machines need to work together. All the latest technologies we’re building when combined with human knowledge you can take them to a completely different level,” Chandra said.That next level is evident in a new partnership between Land O'Lakes and Microsoft.“Imagine a computer sitting in the barn, getting a lot of data from cameras and sensors so it can detect how the different cows are doing, whether it’s sick and in heat, what’s happening with each cow,” Chandra said.But, none of that can happen unless there's broadband. Enter in the "digital divide" which has become even more apparent during the pandemic. Land O'Lakes wants to not only bring that new tech to farmers, but bring everyone online at the same time.“A lot of our solutions were not working as well as they should have because of the connectivity issue. It hit us right in the face we’re talking about some really neat capabilities and technologies but we couldn’t use them because we didn’t have that connectivity in rural America,” said Teddy Bekele, chief technology officer at Land O'Lakes.Land O'Lakes, which brings you butter, milk and cheese, is also a farmer-owned cooperative with 2,000 dairy producers, 1,000 retailers and 300,000 farmers.“Having one farmer connected is not enough,” Bekele said, “you’ve got to have the whole community connected and if you think about bringing technology, it’s not just the household. We want the whole field.”He says drone footage bringing you data about your fields does not work if you don't have internet.“We’ve been working on a lot of novel solutions to bring to farmers, things from remote sensing, satellite and drone images to using crop models that use machine learning capabilities to help farmers make better decisions as well as a platform that helps with sustainability,” Bekele said.Farmers know so much about land. Technology will take the guesswork out of the farming industry. Things like how much you should water, when and where mapped out by data.“One of the things we’re building is a digital dairy platform, bringing different dairy management tools into one umbrella. You can have one place where you can get all the data and then start using it to create insights” says Chandra.And while data-driven solutions for a modern world won't happen overnight, the two companies are aiming at a worldwide agriculture transformation in a few years, in hopes of forever changing our food supply, our food system and our sustainability. 3691

The parent company of both Applebee's and IHOP stated that several of the restaurants' locations would close permanently after a financial review the company stated Wednesday in a press release.In the news release, Dine Brands stated that 15 Applebee's locations would close for good sometime in the fourth quarter of 2020.The company added that nearly 100 IHOP locations would be closing in the next six months."Given the impact of the pandemic on individual restaurant-level economics, the company is evaluating the viability of greatly underperforming domestic IHOP restaurants," Dine Brands stated in the release.Dine Brands has not released information on which locations will close or how closures would impact employees. 735

The ObamaBiden Administration was the most corrupt in history, including the fact that they got caught SPYING ON MY CAMPAIGN, the biggest political scandal in the history of our Country. It’s called Treason, and more. Thanks for your very kind words Michelle!— Donald J. Trump (@realDonaldTrump) August 18, 2020 319

The plans were hatched, the eggs were boiled. It's time for the 140th White House Easter Egg Roll, taking place Monday on the South Lawn.Orchestrated by the East Wing, the festivities are Melania Trump's second crack at the Egg Roll as first lady and her first as a full-time White House resident. Last year, Trump, who was living in New York through the completion of the school year, oversaw the event, which marked a scaling-down and return to basics for the annual eggstravaganza. But this year's Egg Roll will showcase a first lady who has more fully embraced the role of White House hostess, just weeks before the White House holds its first formal state visit with France.This year's Egg Roll will feature activity stations, including the first lady's new addition of lawn bowling, as well as the egg rolling, egg and cookie decorating stations, a state egg display, cards for troops and costumed characters. The White House is expecting nearly 30,000 attendees at the event, which will feature entertainment from the US Marine, Army, Air Force and Navy Bands. Readers at the reading nook will include the first lady, director of national intelligence Dan Coats, Secretaries Elaine Chao and Betsy DeVos, and director of legislative affairs Marc Short. 1271

来源：资阳报