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'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526
This one is for you, my fans. It's to celebrate us, and to thank you for ?? years of pure love and support. I am so grateful to you ???? THE RARITIES album is out October 2 ?? Pre-order now: https://t.co/vZ4SBXQ8hg pic.twitter.com/4JRW51QxVq— Mariah Carey (@MariahCarey) August 19, 2020 294
Three explosions that occurred when people picked up packages outside their residences appear to be connected, Austin, Texas, city Police Chief Brian Manley said Monday at a news conference.A Monday morning explosion killed a 17-year-old African-American boy and also injured a woman at the house. A second Monday explosion left a 75-year-old woman in critical condition, the chief said. A March 2 blast killed a 39-year-old African-American man.All the explosions occurred when people who lived at the residences went outside and picked up packages, Manley said. The packages were not delivered by the postal service or delivery services like UPS or FedEx, he said."The evidence makes us believe these incidents are related," he said, saying investigators have not come up with a motive or whether anybody has claimed responsibility. It's not known if the victims knew each other or if they were targeted, he said.Police also have not decided if these are hate crimes, but said that's a real possibility of the victims' races."We're not ruling anything out at this point," he said. "We're willing to investigate any avenue."Authorities have only identified one victim. Anthony Stephan House, 39, died from injuries in the March 2 explosion, police said. The elderly woman injured today sustained life-threatening injuries, the chief said.In describing the Monday morning blast that killed the teenager, the chief said: "What we understand at this point is that early this morning is that one of the residents went out front and there was a package on the front doorstep. They brought that package inside the residence and as they opened that package, both victims were in the kitchen, and the package exploded, causing the injuries that resulted in the young man's death and the injuries to the adult female."The female's injuries were not life-threatening, he said.Manley strongly urged residents to be on the lookout for suspicious packages and to alert authorities immediately."If you've received a package that has been left on your doorstep or left in your yard or left on your driveway that you were not expecting or that was not from someone you know, then give us a call," Manley said.Likewise, he urged the thousands of visitors in town -- many at the South by Southwest Interactive Festival -- to be cautious. "Enjoy yourself, have a good time," he said. "But be aware, be suspicious."The festival began Friday in downtown Austin and ends Tuesday. The explosions are not in the immediate vicinity of the festival.Texas Attorney General Ken Paxton urged all Texans to be cautious. "With three reported explosions in the Austin area, I want to urge all Texans to report any suspicious or unexpected packages arriving by mail to local law enforcement authorities. Call 911 immediately if you receive something suspicious," he said on Twitter.Local police, as well as agencies including the FBI, and the Bureau of Alcohol, Tobacco, Firearms and Explosives, are working on the case.The ATF is processing evidence from the first device at its lab and evidence from the second device will also be sent to an ATF lab for consistency.Governor Greg Abbott announced a ,000 reward was being offered for information leading to the identification and arrest of the person or persons involved in the deadly package blasts. 3330
Thursday marks National Coming Out Day — an LGBTQ holiday that encourages young queer people to be comfortable with their sexuality and live an open lifestyle.2018 marks the 30th anniversary of the first National Coming Out Day, first celebrated in 1988. According to the Human Rights Campaign, the day was started by gay activists Robert Eichberg and Jean O'Leary. Recognized by all 50 states, the day is celebrated each year on the anniversary of the Second National March on Washington for Lesbian and Gay Rights, which took place on Oct. 11, 1987.As a psychologist, Eichberg wrote extensively on the act of "coming out" to friends, family and coworkers. in 1978, he established "The Experience," a community workshop in Los Angeles that encouraged young LGBTQ people to live an openly gay lifestyle among friends and family.According to Eichberg, when LGBTQ people lived an open lifestyle it made their friends and family more likely to be accepting of queer lifestyles. It also encourages other gay people to live openly and helps develop a support network for those who may be struggling with their sexual identities.The Human Rights Campaign has published a resource guide to coming out, which you can read below. For more information on the Human Rights Campaign and National Coming Out Day, visit the HRC's website.Alex Hider is a writer for the E.W. Scripps National Desk. Follow him on Twitter @alexhider. 1471
There was a disturbance in the Force at the box office this weekend.Disney and Lucasfilm's "Solo: A Star Wars Story," a prequel film about the origins of Han Solo, made an estimated 1 million domestically for its four-day weekend opening which includes the Monday holiday, according to Disney. That makes "Solo" the smallest opening for a "Star Wars" film since 2002.The number, while being the biggest Memorial Day Weekend debut in the last four years, is also solidly under industry expectations. Initial projections on Tuesday had the film bringing in 0 million to 0 million in North America. Those projections were adjusted down on Friday to 5 million to 5 million.Overall, the film made 8 million worldwide. "Rogue One," Disney's other "Star Wars" spinoff that was coming off the huge success of "The Force Awakens," made 0 million globally for its debut in December of 2016.So even though 1 million is still a solid opening that most film franchises would love to have, success is judged differently for the galaxy far, far away."Anytime the numbers come in lower than projections, there is a feeling of disappointment and the 'Star Wars" brand for better or worse is always subject to lofty box office expectations," said Paul Dergarabedian, senior media analyst at comScore. "That sometimes even puts a film that opens with around 0 million under scrutiny."So what happened? For "Solo," it could be a mixture of things from brand fatigue?(the last "Star Wars" film was just in theaters five months ago) to the film facing more competition in the summer season.The Memorial Day weekend, which has in recent years struggled to get audiences to leave their BBQs and head to the movies, could have also played a factor.So what do the returns for "Solo" mean for the franchise going forward?"The franchise will be fine," Dergarabedian said. "The long wait until 'Episode IX' is actually going to be a good thing for the franchise... a bit of breathing space is needed to build back up the huge excitement that every 'Star Wars' film deserves." 2096