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Super-loyal customers who use Starbucks' membership program account for about 40% of sales at the company's US stores. Now Starbucks is taking steps it believes will make the program more attractive.Starting on April 16, the coffee company's rewards members in the United States and Canada will start earning rewards sooner and have more options when redeeming points. For customers who use a Starbucks rewards credit or debit card, points won't expire. (They still expire after about six months for other members.)Digital rewards programs are a way for companies such as Starbucks to increase loyalty and learn more about their customers. The update is designed to bring even more people into the program by offering more choice.The current rewards program works like this: Customers get two points, or stars, for every dollar they spend. Customers need to hit 300 stars within one year in order to start qualifying for rewards. Once they qualify, they can get a free drink or free food for every 125 stars. If they hold on to the points until they reach, say, 250, they can redeem the points for two free drinks, two food items or one of each.The new system lets people get different rewards for different amounts of stars, and starts at a lower tier. Members can cash in 25 stars for an extra espresso shot, dairy substitute or another flavor pump. For 50, they get coffee or tea or a bakery item, and so on.More flexibility can serve more types of customer behaviors, Matthew Ryan, the company's chief marketing officer, told CNN Business."There are people who like to spend at very low levels, and there are people who like to hoard a lot of points," Ryan said. "Right now, we have just the middle point of the range."Starbucks launched its rewards programs in 2009, but has changed how it works over the years. Notably, in 2016, Starbucks 1857

ST. PETERSBURG, Fla. — A high school football player in St. Petersburg, Florida, is brain dead after collapsing during Friday night's game, according to the teen's mother.After a group tackle, 17-year-old Jacquez Welch of Northeast High School never stood back up. Paramedics rushed Welch to Bayfront Hospital where doctors discovered a pre-existing brain condition that no one knew about. They say Jacquez was born with arteriovenous malformation, also known as AVM. It's an abnormal connection between the arteries and veins in the brain. Marcia Nelson, his mother, was in the stands when it happened. She said in a press conference Monday that her son is brain dead and his collapse had nothing to do with the sport."I don't want anybody to be scared of sports," Nelson said. "It just happened to him at an early age, doing what he loved to do."Nelson said the family is working on making her son an organ donor to seven people. The family plans to take Jacquez off life support Monday night after an honor walk at 10 p.m. at Bayfront Hospital. "I am content. This is not anything I could control," Nelson said calmly. Nelson said Jacquez was a giving person and he would be proud that his organs will be used to save other lives. Nelson says football was his passion. He was also an older brother who served as a role model for his siblings. 1358

SAN FRANCISCO, Calif. – History will be made when the 49ers and the Chiefs face off in Super Bowl LIV, but it won’t be on the field.Katie Sowers, an offensive assistant coach with San Francisco, will become the first woman and the first openly gay person to coach in a Super Bowl. The 33-year-old got her start playing in the Women’s Football Alliance before she started working with the National Football League. She's been working with the NFL for four years now, two years with the 49ers and two years with the Atlanta Falcons before that, 555

Shawn Juhl returned to what was his small business in North Bend, Nebraska this week, after the city was impacted by floods. "It's rough, yeah,” he says. “You know; the emotions are up and down." Emotions are running high through several Midwest states today, as people realize the devastation high flood waters caused.Thousands of acres of farmland saturated for days, combined with the potential animal losses, may put some farmers out of a livelihood. Farm animals weren’t the only animals affected by the storm. In Freeport, Illinois, firefighters used front-end loaders to rescue 14 dogs and eight cats, all for homeowners who had to no way into their neighborhoods. "My wife was at work, and I came back into town, and at that point I realized I couldn't get across the bridge, get into my home," says Freeport resident Shawn Starry.At Offutt Air Force Base in Omaha, the rising flood waters have brought yet another concern. Col. Dave Norton says the water line was almost to the top of the windows at the headquarters of their security forces teams on-base. About a third of the base, which has 80 structures, has been under flood water since Saturday. "Places we would have meetings in routinely now have literally feet of water in them,” says Col. Norton. When an oily sheen began showing up on the surface of the flood water this week, officials feared a fuel tank may have ruptured. That doesn't appear to have happened, but as a precaution they've brought in teams to place yellow plastic tubing around the area to contain the substance. They hope waters recede by the weekend, so clean-up efforts can begin.“This recovery effort will not be quick,” Col. Norton says. 1694

STEAMBOAT SPRINGS, Colo. — Rescuers successfully dug out a person buried in an avalanche at Steamboat Resort in northern Colorado.A resort official 160

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