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BEIJING, Jan. 23 (Xinhua) -- Three years ago when Jason Shen stood on the Times Square for the first time, he didn't expect that a video clip he produced could be shown at the "Crossroads of the World"."In the eyes of an advertisement specialist, Times Square is a dream, where the biggest screen was as tall as a four-storey building and every day about 70,000 passengers could see the ads," said the chief executive officer of Shanghai Lowe & Partners advertising company.The company won the bidding of producing China's national publicity video in November 2009."Our biggest challenge was how to show a real China within just 60 seconds," he recalled.After brainstorming, his team agreed that the main theme should be human beings."The persons appearing in the video clip were like messengers to convey China's friendliness to the world," he said.The video was a step China takes in its foreign relations efforts, and a chance for Shen individually to fulfill a dream.Working as the chief executive producer, Shen gave some details in the filming of the video."Famous actress Zhang Ziyi was a very amiable person," he said. "She was very cooperative and the dress she wore was decided by arranged by our team."John Woo was excited hearing about the plan to make such a national publicity video work. "He told me that it was like reviewing the excitement when hearing China won the bidding of the 2008 Beijing Olympics."Deng Yaping, the four-time Olympic table tennis champion, was not sure how to pose in front of the camera."I told her that she just need to smile like when Ex-Olympic Chief Juan Antonio Samaranch put the gold medal around her neck," Shen said.All celebrities agreed to appear in the video free-of-charge.The smiling faces at the end of the 60-second video were gathered at the Shanghai World Expo, when it was hot and the temperature reached 40 degrees Celsius.But Shen and his team were left with some pity. "It was not easy to have six astronauts including Yang Liwei in the filming. But we could have made the video more lively by asking them to change more poses," he said.After the video was aired, Shen was sometimes questioned if the 59 persons in the short video could represent the entire of China."A good advertisement should give audiences strong visual impact and be enlightening," he said. "I believe that the celebrities and ordinary people from all walks of life could represent a mild and elegant image of China."The 60-second national publicity video is shown 15 times every hour on the Times Square from January 17 to February 14. It is expected to be aired on CNN from January 17 to February 13.A 15-minute documentary produced by the team, which is to be used at important events of Chinese embassies, was also finished. It will show the beautiful scenery of China.

SAN FRANCISCO, March 22 (Xinhua) -- Apple Inc. on Tuesday announced that iPad 2, the second-generation of its popular tablet computer, will be available in China's Hong Kong, Korea, Singapore and additional countries and regions in April.The company also confirmed that iPad 2 will go on sale in 25 countries on March 25 in addition to the United States, where the device first hit market on March 11 and has seen strong demand."While competitors are still struggling to catch up with our first iPad, we've changed the game again with iPad 2," Steve Jobs, Apple's chief executive officer, said in a statement."We're experiencing amazing demand for iPad 2 in the U.S., and customers around the world have told us they can't wait to get their hands on it. We appreciate everyone's patience and we are working hard to build enough iPads for everyone," he noted.Apple had planned to released iPad 2 in Japan on March 25, but delayed the launch in the aftermath of the catastrophic March 11 earthquake and ensuing tsunami in the country.The 25 countries where iPad 2 will go on sale on March 25 include Australia, Austria, Belgium, Canada, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Luxembourg, Mexico, the Netherlands, New Zealand, Norway, Poland, Portugal, Spain, Sweden, Switzerland and Britain.

BEIJING, Feb. 5 (Xinhua) -- Lending to China's small and medium-sized enterprises (SMEs) rose faster than loans to large enterprises last year, according to the People's Bank of China (PBOC), the central bank.Outstanding loans to small enterprises by banks and financial institutions jumped 29.3 percent year on year to 7.55 trillion yuan (1.15 trillion U.S. dollars) in 2010, while loans to medium-sized enterprises stood at 10.13 trillion yuan, up 17.8 percent, said the PBOC.Outstanding loans to large enterprises rose 13.3 percent to 13.42 trillion yuan, highlighting the government's efforts to optimize the loan structure, the PBOC said.About 99 percent of Chinese enterprises are SMEs which contribute 60 percent of the country's gross domestic product.Financing has long been difficult for Chinese SMEs as banks prefer to lend to big companies, particularly reputable state-owned enterprises.The government has moved to help SMEs get finance by differentiating the reserve requirement ratio for the Rural Credit Cooperative, the major lender to SMEs, and encouraging innovation in SME bond issuance.In July last year, the PBOC asked financial institutions to establish independent criteria for approving loans to SMEs and to improve efficiency in processing SME loan applications.The PBOC said SME loan growth would continue to accelerate this year.

UNITED NATIONS, April 1 (Xinhua) -- UN Secretary-General Ban Ki- moon on Friday called for greater public awareness of autism, in order to fight the stigma and discrimination facing those who suffer from the disorder.The statement came in a message to mark the annual World Autism Awareness Day, observed globally on April 2."Children and persons with autistic conditions face major challenges associated with stigma and discrimination, as well as a lack of access to support," said Ban."Far too many suffer terrible discrimination, abuse and isolation, in violation of their fundamental human rights," he added.Autism is a disorder that affects the brain's development of social and communication skills, and generally appears in the first three years of life."The number of children and people with autistic conditions continues to rise -- in every nation and in every racial, ethnic and social group," the secretary-general said.Ban said it is critical to support parents of children with the disorder and "create jobs for individuals with autism based on their skills and strengths, and improve public education to better meet the needs of students with autism."

BEIJING, March 24 (Xinhuanet) -- Mozilla's newly launched Firefox 4 Web browser was downloaded nearly 7 million times worldwide in the first 24 hours, according to media reports.The number was almost triple the 2.4 million downloads that Microsoft reported in the first 24 hours after the Internet Explorer 9 (IE9) was released.Nevertheless, the number lagged behind the record-breaking performance of Firefox 3, which was downloaded more than 8 million times in the first day after launch in mid-2008.Statistics show that Firefox 4 has attracted interest from around the world, with 44 percent downloads in Europe, 26 percent in North America. and 20 percent in Asia.Mozilla launched Firefox 4 on Tuesday at around 10:00 a.m. EDT to compete with Microsoft's IE9 and Google Chrome.The new Web browser was originally scheduled to ship last November, but bugs delayed the release into early this year.Firefox trumped IE9 in the first day download contest because it runs on Windows XP, the 10-year-old operating system that IE9 doesn't support.

来源：资阳报