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We've all experienced someone speeding through our neighborhood. But would drivers actually slow down if the city were to lower the speed limit?According to a new study by the Insurance Institute for Highway Safety, it would. The study was done on the streets of Boston, and it found that lowering the default speed limit from 30 to 25 reduced the odds of a vehicle going over 35 miles per hour by about 30 percent.The study also found the odds of exceeding 30 mph fell by over 8 percent, and the odds someone would exceed 25 mph fell by almost 3 percent.The study did not examine how the lower speed limits affected crashes, but the institute plans to study that in their next phase.The authors of the study also say that the number of deaths related to speeding were actually higher on roads where the speed limit is 35 mph or lower, than it is on roadways where cars are going much faster. 900
When will companies learn the golden rule: Think before you tweet.Keurig and other brands caught flack from all sides for how they responded to social media calls to distance themselves from Fox News host Sean Hannity. Companies walked back statements they made on Twitter or struggled to explain their actual relationships to Hannity -- in each case stoking the social media fires.Critics targeted companies that advertised on Hannity's syndicated radio show as well as his Fox News program after Hannity appeared to defend Alabama Republican Senate candidate Roy Moore on Thursday. Moore has been accused of sexual misconduct with teenagers, including a 14-year-old girl. He has denied the allegations.The firestorm began in earnest on Friday. Angelo Carusone, president of liberal watchdog group Media Matters for America, appealed directly to brands like Keurig to cut advertising ties with Hannity."Good afternoon @Keurig. You are currently sponsoring Sean Hannity's show ... please reconsider," Carusone wrote on Twitter.Keurig responded the next morning. The company said on Twitter: "We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show."Keurig's response was praised by Hannity's critics. But it sparked a backlash from Hannity's supporters, who started a #BoycottKeurig hashtag and, in some cases, even smashed their own Keurig machines.By Monday, Keurig CEO Bob Gamgort had apologized for how Keurig responded."The decision to publicly communicate our programming decision via our Twitter account was highly unusual," Gamgort wrote an internal memo to employees. "This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent."Keurig wasn't the only company to walk back its initial response to the Hannity controversy.Realtor.com tweeted on Saturday "we are not currently, and will not be running TV ads on Hannity." But it later deleted the tweet, and on Sunday it posted a statement to its corporate blog with a very different message: "We will continue to place ads across a broad range of networks, including Fox News and its top shows."Reddi-wip, which is owned by ConAgra, tweeted on Monday "our objective has always been to reach fans in ways that align with our values. Therefore, we are removing our ads from the show," in response to a user who asked the brand not to support Hannity. Later, the company said "we removed Hannity from our advertising plans," adding on Tuesday, "this program has not been included in our media plan for a long time."A ConAgra representative confirmed on Tuesday that the company has not advertised with the program for months, but added that the controversy hasn't impacted ConAgra's future plans.Irv Schenkler, Director of the Management Communication Program at New York University's Stern School of Business, said that companies need to take a balanced approach when developing their social media strategies. On one hand, firms should be engaging with their customers online. On the other, they should be wary of jumping into a controversy too quickly, he advised.Sometimes when companies tweet "they are acting from the seat of the pants, as opposed to taking a moment to analyze and examine the dimensions of the event or issue," Schenkler explained.By responding too quickly on social media, companies may end up exacerbating controversies that may fizzle out on their own, he said.Brayden King, a professor of Management and Organizations at Northwestern's Kellogg School of Management, said Twitter can be an easy way for brands to get messages to a large audience. "Twitter reaches a lot of people very quickly," he said, while "a press release can be ignored by the very people you want to see it."But companies do face a risk when they use social media platforms to disseminate a position. "If you don't think through the media strategy carefully, you can expose yourself to criticism from other people -- including people you see as potential customers," King said.Schenkler added that brands may sometimes forget how public their Twitter interactions are."What [brands] might consider to be business conversations are just out there, and people forget that," he said. "And they pay the price sometimes."To protect themselves, Schenkler said, companies may want to enact a social media process or protocol that prioritizes the brand's ultimate objectives -- and keep it in mind when responding to a controversy. 4534

While students in a South Carolina school participated in the National School Walkout this week, a custodian helped herself to their cash, police said.The incident occurred at Richland Northeast High School on Wednesday.Aisha Evans, a custodian at the school, went into a classroom while students were outside and rummaged through three book bags, the Richland County Sheriff's Department said.In all, Evans stole 0, the department said.The custodian was arrested soon afterward and charged with three counts of petty larceny.Evans, 32, was employed by Service Solutions, an agency that provides custodial services to the district's school.The agency terminated the woman, the school district told CNN affiliate WIS."On Thursday, March 15, Service Solutions notified Richland Two that Evans is no longer an employee of the company and was informed that she cannot come on any Richland Two property," Richland Two School District said in its statement to the affiliate.It's unclear whether Evans has retained a lawyer.The-CNN-Wire 1040
When those Amazon Prime Day orders start arriving, they will come in slightly different boxes.Amazon is encouraging people to get a little creative and have some seasonal fun before recycling those boxes.The box designs are part of the launch of a new augmented reality application by Amazon to create interactive and shareable experiences. Amazon describes it as a “fun way to reuse your Amazon boxes until you’re ready to drop them in the recycling bin.”The boxes coming soon have a white pumpkin and a QR code printed nearby. Images for the Amazon Augmented Reality app show drawings on the pumpkin seeming to come to life as a jack-o-latern.Images on the app description page show different box designs with a corgi dog and car option. No word on when those box designs could be hitting doorsteps.The boxes are also made with less material as part of Amazon’s ongoing effort to create less packaging. 912
White House press secretary Sarah Sanders slammed Hillary Clinton's new memoir Tuesday, accusing the former secretary of state with running "one of the most negative campaigns in history," adding that the book is a "sad way" for her to continue attacking President Donald Trump."I think it is sad that after Hillary Clinton ran one of the most negative campaigns in history and lost, and the last chapter of her public life is going to be now defined by propping up book sales with false and reckless attacks," she said during her daily briefing. "And I think that is sad way for her to continue this."Sanders, who seemed prepared for the question, said she was unaware whether Trump is going to read the book, entitled "What Happened.""I would think he is pretty well versed on what happened, and I think it is pretty clear to all of America," she said.Clinton's post-2016 campaign memoir was officially released Tuesday. It's a nearly 500-page reflection on the 2016 campaign that heads plenty of blame on outside factors but finds Clinton facing up to many off the mistakes she made before her stunning loss to Trump.Clinton signed books at a New York City Barnes & Noble on Tuesday afternoon, where supporters camped out overnight to be the first in line to meet the former Democratic nominee.In the memoir, Clinton slams Trump as an ill-prepared president and suggests that his election was illegitimate, saying she lost primarily because of Russian intervention in the 2016 election on behalf of Trump and fired FBI Director James Comey's announcement days before the election that the bureau was re-opening (and then closing) their investigation into Clinton's emails.But Clinton also takes her fair share of blame, coping to her inability to match Trump's anger and her failure to understand what the American electorate wanted. She also calls her decision to use a private email server campaign defining, but blames the media for blowing the story out of proportion."I think it's fair to say that I didn't realize how quickly the ground was shifting under all our feet," she writes. "I was running a traditional presidential campaign with carefully thought-out policies and painstakingly built coalitions, while Trump was running a reality TV show that expertly and relentlessly stoked Americans' anger and resentment." 2345
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