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'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526

Today Prosecutor Worthy granted relief to Mr. Danny Burton based on the work of the WC Conviction Integrity Unit. This is based upon a finding of new evidence that undermines the reliability of Mr. Burton’s conviction. The Wayne County Prosecutor's Office will not be re-trying the case, and as a result Mr. Burton has been released from MDOC today. 357

Three UCLA basketball players accused of shoplifting in China last week were flying back to Los Angeles on Tuesday, the commissioner of the Pacific-12 athletic conference said, hours after US President Donald Trump said he asked his Chinese counterpart to help in the case.The three freshmen -- LiAngelo Ball, Cody Riley and Jalen Hill -- were allowed to leave China on the US-bound flight after the situation was "resolved to the satisfaction of the Chinese authorities," said Larry Scott, commissioner of the Pac-12 Conference, of which UCLA is a member."We are all very pleased that these young men have been allowed to return home to their families and university," Scott said in a news releaseThe three were arrested last week while their team was in the Chinese city of Hangzhou ahead of the squad's season opener in Shanghai. They were questioned on suspicion of stealing sunglasses from a Louis Vuitton store near their hotel.The trio stayed at the hotel, reportedly awaiting next steps in their case, while their teammates went to Shanghai, where UCLA defeated Georgia Tech 63-60 on Saturday. The three also remained in China as their team returned to the United States over the weekend.Scott did not say how the case was resolved; a conviction of grand larceny in China could result in years of prison. But Trump said Tuesday that he had asked Chinese President Xi Jinping to help.UCLA's trip coincided with Trump's two-day state visit to the Chinese capital, Beijing, as part of his 13-day trip to Asia. Trump told reporters Tuesday that Xi had been helpful in working to resolve the case.Scott acknowledged Trump, among others, in his statement."We are grateful for the role that our Chinese hosts played, and for the courtesy and professionalism of the local authorities," Scott said. "We also want to acknowledge UCLA's significant efforts on behalf of their student-athletes."Finally, we want to thank the President, the White House and the US State Department for their efforts towards resolution."Trump's request was first reported by the Washington Post.  2086

Three people trapped in an inactive West Virginia mine for several days were rescued on Wednesday, state officials said.The three West Virginia residents were brought to the surface and transported to a local hospital for medical treatment, Samantha Smith, a spokesperson with the West Virginia Department of Commerce, told CNN late Wednesday.Kayla Williams, 25 of Artie; Erica Treadway, 31, of Pax and Cody Beverly, 21 of Dorothy, were alert, talking and walking without assistance, Raleigh County Sheriff Scott Van Meter said in an interview. He said the three had snacks and water with them."It's a miracle they were found alive," the sheriff said.Williams, Treadway and Beverly were among a group of four people who were reported missing Saturday after an abandoned ATV they were believed to be riding was found near the entrance of the Rock House Powellton mine in Clear Creek, according to a statement from West Virginia Gov. Jim Justice.One person, Eddie Williams, 43 of Artie, emerged late Monday, according to the West Virginia Office of Miners' Health, Safety and Training.He said the three people left trapped were alive and gave authorities details of their location, according to Justice's office.Rescue teams failed to find them Monday and Tuesday. But had been removing standing water from the mine and pumping in fresh air, and by Wednesday, more access space had been cleared, allowing more rescuers to enter, Justice's office said.The underground mine is inactive and sealed, Contura Energy, whose affiliate Elk Run Coal owns the property, told CNN, adding that the person who made it out "was apprehended by law enforcement."This is the second trespassing incident at an abandoned mine reported in the last two weeks, Justice said in the statement.Van Meter said the three who were found alive on Wednesday could possibly be charged because they were not supposed to be in the mine.But first, the sheriff said, "they need to enjoy being rescued." 1973

This election season, Demetrius Short is hustling to get his people to the polls.“We have the wonderful opportunity as African American men to be here today,” Short said to a group of young African American voters outside a polling site in Nashville, Tennessee. “The next John Lewis might be right here.”Short is the founder and CEO of the Transformation Life Center and Steps of Success 5K, nonprofits mentoring youth living in underserved communities. Now, Short and his team are using physical fitness to inspire political change by leading young Black men on runs and talking about becoming better people afterwards.“Going out, taking your niece and nephew that may not have a father, being that father or mother example to them and just be the change you want to see,” Short said.During this presidential election, Short is reaching out to college students from Fisk University, a private historically Black college in Nashville.“We’re here to come out here and inspire change in our community and inspire young people to really vote,” said Myles Harris, a recent Fisk University graduate.Harris says he is motivated to get more members of African American communities to have their voices heard and their votes counted.“A lot of people don’t vote because they don’t see the point, they don’t understand why it’s so important,” he said.Many members in the local African American community do understand the importance of this election and are calling this political movement inspiring.“Us Black folks are still fighting. It’s time for a change, man,” said Norman T. Wilson. “So, it’s good that they are trying to get them to vote. votes matter, whoever they vote for.”According to the Pew Research Center, the Black voter turnout rate declined in 2016, falling to 59.6% after reaching a record-high 66.6% in 2012.That’s a trend Short wants to change, not by swaying young people’s votes, but through politics, one step and one vote at a time“We don’t have to riot. We don’t have to do it the bad way,” he said. “We can go to the polls and we can do it the democratic way. The way that our country, I believe our country was set up to do." 2151