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Casper has mastered how to sell mattresses in a box online. Now the company will test its strength at the store.CEO Philip Krim said Casper will open 200 stores across the country in the next three years. The Wall Street Journal first reported the company's plans."It will give us a footprint to help educate consumers," he said in an interview.The announcement is a clear signal that Casper, an online startup that launched in 2014, believes a physical presence is still a crucial part of retail.Casper has recently rolled out 19 pop-up stores in markets like New York and San Francisco, and Krim said they are beating expectations, convincing the company to expand deeper."The presence of physical stores increases both offline as well as online sales," said Barbara Kahn, a marketing professor at Wharton.A permanent store footing will help Casper build loyalty with current customers, gain exposure among new shoppers, and increase impulse buys that can only come from browsing physical locations, she said.In addition, people usually want to try out mattresses and bedding before they make a final purchase, and stores will give Casper another way to appeal to them.The plan marks a new front for Casper, which broke into an industry controlled by brick-and-mortar retailers like Mattress Firm and Sleepy's.Casper distinguished itself by pricing the only mattress it sold at the time below its competitors, as well as offering free delivery and a 100-day trial period at home."Consumers have long gone into traditional mattress stores feeling uninformed and have been subject to ridiculous price points," said Bob Phibbs, CEO of the consultancy Retail Doctor.Casper offers just three varieties of mattresses, which gives it an advantage over rival mattress stores that offer a confusing array of soft, firm, foam, springy, and everything in between, Phibbs noted.Casper gained attention online with customers posting videos of themselves unboxing mattresses on social media, racking up 0 million in sales during its first full year.As it continued selling direct-to-consumer online, moving into bed frames, sheets, pillows, and dog mattresses, Casper partnered with retailers like Nordstrom, Target, and West Elm to increase distribution.Stores will help Casper stand out in a crowded mattress environment. Digital rivals such as Purple, Leesa, Tuft & Needle, and Yogabed have cropped up, while legacy retailers have taken a page from Casper, introducing delivery in a box."By opening stores, they are upping the ante to compete, and less well-funded competitors may be at a disadvantage," said Kahn.Amazon has also become a huge mattress player, increasing its sales in 2017 by 82% from the prior year, estimated research firm One Click Retail. Casper is only one of dozens of mattress brands Amazon sells.As Casper moves into brick-and-mortar territory, Mattress Firm is retrenching. Mattress Firm has closed 200 stores in 2018, according to Coresight Research, a retail think tank.Reuters reported this week that it was weighing a bankruptcy filing to close some of its 3,000 stores that were losing money.The company declined comment through a spokesperson.Casper is playing a different game than Mattress Firm, though.Online retailers like Casper and Warby Parker want stores to help it achieve scale advantages, while legacy retailers are trying to escape malls and invest in delivery and supply chains to survive online, said Jefferies analyst Randal Konik. 3489

California Democrat Gil Cisneros has defeated Republican Young Kim in a closely watched House race, adding yet another blue seat to the party's new House majority.Cisneros, a former Navy officer, will represent California's racially diverse 39th Congressional District, which was previously held by retiring Republican Rep. Ed Royce.Kim, who was seen as a charismatic potential successor to Royce, her one-time boss, finally succumbed to her opponent on Sunday.In a concession published to Facebook, Kim said she believes that the "competitive nature of this election shows that my message and service to this community resonated."The Democratic win in the district adds to several other pickups for the party in the districts representing Orange County, a place that used to be reliably Republican. Democrats now control seven seats representing the county, four of which are pickups from Republicans. 910

Carnival Cruise Line announced Thursday that most of its remaining US-based cruises for 2020 have been canceled due to coronavirus concerns.The cruise line canceled all cruises originating from US ports except for those leaving Miami and Port Carnival during November and December. Carnival said Thursday that it’s possible all remaining cruises in the US will be canceled amid the pandemic.“As we have said throughout this pause, our return to operations will be gradual and phased in. And while we are not making any presumptions, once cruising is allowed, we will center our initial start-up from the homeports of Miami and Port Canaveral,” said Christine Duffy, president of Carnival Cruise Line. “The health and safety of our guests, crew and communities we serve remain the cornerstone of our plans and decisions. The patience and support of our guests and travel agent partners have been a huge motivation to our team as we have worked through this unprecedented situation and we are dedicated to getting back to operations when the time is right.”Anyone with a Carnival cruise reservation in 2020 has the ability to voluntarily cancel their reservation, which includes a combination future cruise credit and onboard credit, or a full refund.Late Wednesday, the CDC extended a no-sail order through October 31 on all cruises in US waters carrying 250 or more passengers.The CDC said it has identified at least 3,689 coronavirus-related illnesses, and 41 associated deaths, although the CDC cautions these figures are likely an underestimate.“On cruise ships, passengers and crew share spaces that are more crowded than most urban settings,” the CDC said. 1669

CHICAGO, Ill. -- By now, you may have heard about the extreme right-wing conspiracy theory known as “QAnon.” Its followers believe in a secret “deep state plot” against President Donald Trump. On Wednesday, for the first time, the president not only acknowledged the conspiracy theorists, but praised them.“These are people that don’t like seeing what’s going in in places like Portland and places like Chicago and New York and other cities and states. And I’ve heard these are people who love our country,” said Trump.Last week, GOP candidate, 9/11 conspiracy theorist and QAnon supporter Marjorie Taylor Greene won her house primary runoff election in Georgia.“Cheryl Mills said to Hilary Clinton I’m going to sacrifice a chicken in my backyard to Moloch. If that’s not evidence that there’s Satan worship in our government…” said Greene in one video posted online.Experts say the win was a signal that conspiracy theorists are breaking into the political mainstream. President Trump tweeted out his support for Greene after the win and congratulated her."She comes from a great state and she had a tremendous victory, so absolutely, I did congratulate her," said the president at a White House press briefing last week.People who study QAnon say it’s a virtual cult that pushes a baseless global conspiracy that a cabal of Satan-worshipping pedophiles who traffic children are led by prominent Democrats and celebrities like Hilary Clinton and Tom Hanks.“There’s a once in a lifetime opportunity to take this global cabal of Satan worshipping pedophiles out and I think we have the president to do it,” said Greene in an online video.The movement was started in 2017 by an anonymous poster claiming to have classified information about a secret plot by the so-called “deep state” against President Trump and his supporters."I don't know much about the movement other than I understand they like me very much, which I appreciate," said Trump to reporters on Wednesday when asked about his take on the QAnon conspiracy theorists who support him.Followers use the hashtag: #wwg1wga, short for their motto: “Where we go one, we go all.”In June “Q” encouraged followers to take a “digital soldier’s oath,” something former Trump national security adviser Michael Flynn did via tweet on July 4.“Conspiracy theories arise in moments of crisis in society,” explained Dr. Daniel Jolley, a senior lecturer at Northumbria University who studies the psychology of conspiracy theories.“If a credible source is saying ‘yes, I endorse this particular viewpoint’ that is going to have a bit of a way where people start taking more notice to what the person is saying,” said JolleyAn unpublished intelligence bulletin from the FBI last year listed QAnon among “conspiracy theory-driven domestic extremists” that very likely motivate “criminal and sometimes violent activity.”Still, according to liberal watchdog group Media Matters for America, 20 candidates – 19 of them Republican – who have expressed support for QAnon have qualified for the November ballot.This week, Illinois Republican Adam Kinzinger posted a YouTube video calling for leaders to disavow QAnon.“Denouncing conspiracy theories shouldn’t be the exception. They really should be the rule,” said Kinzinger in the video.And while Twitter and Facebook have blocked thousands of “Q” supporters, Jolley says that may not be enough.“The conspiracy theories are not a new thing. So, if I remove them from social media, that may stop the reach, they will still exist. They would just exist at other platforms.” 3566

CHARLOTTE, NC (WGHP) -- Crowds lined up to see Billy Graham’s funeral motorcade bring his casket from Asheville to Charlotte on Saturday.The motorcade left Asheville at about 11 a.m. and brought his casket to the Billy Graham Library shortly before 3 p.m.Graham, an evangelical minister and spiritual confidant to American presidents, died at the age of 99 on Wednesday.Graham “spread the gospel in 185 countries during his 99 years on Earth, touching the lives of many and forever changing the course of the world’s spiritual health,” according to a statement by House Speaker Paul Ryan.Graham’s private funeral will be held on Friday, March 2 at the Billy Graham Library in Charlotte, North Carolina.About 2,300 guests have been invited, including President Donald Trump, Vice President Mike Pence, and every living former president.Billy Graham Evangelistic Association confirmed that George W. Bush and his wife Laura will attend the repose on Monday, but not the funeral. The organization couldn’t confirm if any other former presidents, President Trump or Vice President are attending any events next week.Graham will lie in repose in his childhood home, which was moved to Charlotte several years ago, on Monday, February 26 and Tuesday, February 27. The public will be invited to pay respects from 8 a.m. to 10 p.m. on both days.The minister will be buried next to his wife, Ruth, on the property. His coffin, a plain, pine casket, was built by inmates at the Louisiana state prison. 1499