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Companies are using some pretty sneaky tactics to make you think you're getting more than you actually are when it comes to buying things like cosmetics.But are they breaking rules?U.S. consumers spent billion in 2017 on cosmetic products. Makeup enthusiast Alex Langer says she’s never really paid close attention to the amount of product inside the fancy cosmetic bottles."Unless you're a mathematician, you don't know what that really is," says Langer.The NOW’s investigative team looked at some popular brands and found some tricky packaging that seems misleading. (Disclaimer: we are not mathematicians)"I think that there is an ethical issue with trying to convey that there is more in that package than there really is," says marketing expert Darrin Duber-Smith.The NOW looked at two different oils from Olay products. One actually had more product than the other. The company is using what marketers refer to as "downsizing," which started a decade ago."You can make your package thicker, and that way it holds less stuff,” explains Duber-Smith. “You can put a false bottom or a thicker bottom at the bottom…you can fill it, not all the way to the top."Another product from e.l.f. looked as if it was full of product, but when you start unscrewing things and pulling if apart, you learn quickly that looks are very deceiving."Competitors have to kind of have larger packages in order to convey the perception that there's more and more product in there," explains Duber-Smith.Companies, however, cannot lie about the amount on the product’s label. The companies are required to be precise about what’s included on labels and the product amount is included."We have labeling requirements,” explains Duber-Smith. “We have regulatory agencies that do oversee these things."Packaging can change your perception dramatically. Each bottle of foundation we looked at differed in design, but the amount in the bottles were the same."I would agree completely that it's very misleading to consumers,” Duber-Smith says. “And my feeling is that if your intent is to deceive you have an ethical issue."So before you purchase your next beauty product, pay attention and make sure you are checking the labels; don't be deceived by pretty packaging. 2264
Crews in Baltimore County, Maryland are at the scene of an explosion inside of an apartment building on Wednesday. Officials say the explosion happened on the second floor of the apartment building in the 3400 block of Carriage Hill Circle. Other buildings in the area have also been evacuated. Click below to see more pictures of the explosion: Crews are monitoring for gas and BGE said they are on the way to the scene. Officials at the scene say that nobody was inside the home at the time of the explosion and there are no reported injuries. 579
COLLIER COUNTY, Florida — Troopers are sharing a video of a wrong way driver on Interstate 75 to highlight the dangers of impaired driving.Florida Highway Patrol's Lt. Greg Bueno shared the video on Twitter Thursday.The video, recorded early Tuesday morning along Alligator Alley, shows a car speed by driving the wrong direction. The trooper immediately turned around and crossed the median to follow the driver.Shortly after, the trooper sees the wrong way driver making a U-turn, and the trooper crosses the median again to pull the driver over.Lt. Bueno urges drivers to report impaired drivers by calling *FHP on their cell phone. 654
Cliff Clavin, a mailman from the TV series “Cheers”, has an idea to save the postal service.The actor, John Ratzenberger, recorded a message talking about the USPS and his plea to show support."You know the post office is in a little bit of a pickle right now," he says in the video. "It's certainly in the news, being bounced back and forth so I had an idea. Why not do all your Christmas shopping early at the post office store?" 439
COLUMBIA, S.C. (AP) — Rapper Kanye West used part of his first event since declaring himself a presidential candidate to rant against historical figure Harriet Tubman. West said the Underground Railroad conductor “never actually freed the slaves, she just had them work for other white people." West's comments drew shouts of opposition from some in the crowd gathered Sunday in North Charleston, South Carolina. His appearance was marked by a lengthy monologue touching on topics from abortion and religion to international trade and licensing deals. Whether West is actually seeking the nation’s highest office remains a question. 640