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The Equifax data breach was bad for a lot of people but good for a few companies that sell identity theft protection.The hack, which Equifax announced last Thursday, exposed Social Security numbers, drivers licenses and other personal information of 143 million people. And that was just in the United States.Equifax said people in the U.K. and Canada were also affected by the data breach, but it hasn't said how many. Equifax says it has records on more than 800 million people worldwide.Demand for identity theft protection just went up. A lot.One company, LifeLock says it has gotten over 100,000 customer signups since the Equifax news broke. It said it's enrolling 10 times as many customers every hour now as a result.The Equifax breach was not the largest ever, but it was notable for the kind of information that was put at risk.LifeLock says its increase in business is greater than it was after two other big breaches -- an attack on Yahoo last year and one in 2015 against insurance giant Anthem."We've had more people sign up for LifeLock in the past three days than during the entire Yahoo or Anthem breaches," Fran Rosch, executive VP and GM of Symantec's consumer business unit, told CNN Tech on Monday.LifeLock sells identity protection like credit monitoring, black market surveillance, stolen fund reimbursements, crimes committed in your name, and fake identity monitoring. Its service costs between .99 to .99 a month.Another company that says it has seen an uptick in business is CreditKarma, which provides free credit reports and monitoring. It told CNN Tech it saw a 50% increase in signups over the weekend and a 50% increase in search traffic.CreditKarma analyzes credit profiles, suggesting product recommendations to help users save money. If you take its recommendations, it then makes a cut from the bank or lender behind the product.Equifax itself is in the fraud alert business. It has a host of products under the Equifax brand, as well as an offshoot called TrustedID. In the wake of the data breach, it is offering one year of free credit monitoring and identity theft protection with TrustedID Premier. It clarified this week that those who sign up will not be automatically renewed and charged.Of course, a year of the TrustedID service for free could be enough to convince some customers to renew and start paying."They can exploit this breach to market to consumers who never had to worry about their credit report before," said Amanda Werner, campaign manager with Americans for Financial Reform and Public Citizen.Equifax did not respond to a request for comment for this article.Experts warn that one year is not enough to cover the damage caused by the breach on consumers."Criminals will certainly try to monetize the leaked data and perform ID theft for far longer than one year after this attack," Katie Moussouris, founder of Luta Security, told CNN Tech.Bill Kowlaski, director of operations at Rehmann Corporate Investigative Services and a former FBI agent, agrees. "You're basically required ... to be extra diligent for the rest of your life."The identity theft protection market is expected to bring in .8 billion in revenue this year, according to research from IBISWorld. LifeLock has 24% of the market, with a company called Intersections owning the next biggest share, 6%. Intersections did not immediately reply to request for comment.IBISWorld said that identity theft protection offshoots owned by Experian and Equifax has a market share of less than 5%.RELATED: How to protect yourself from a data breach 3581

The FBI has released new pictures of a North Carolina teenager who was abducted outside her home, and it is urging people to take a close look at surveillance video it says shows a suspect.Someone drove away with 13-year-old Hania Aguilar in an SUV that had been idling outside her Lumberton home Monday morning before school, authorities said, prompting police to issue an Amber Alert for her.The stolen SUV was found abandoned Thursday morning less than 10 miles from Hania's home at the Rosewood Mobile Home Park, authorities said.A missing persons poster that the FBI released late this week contains more pictures of Hania than were released initially.A reward for information that leads to her has risen to ,000, Lumberton police Chief Michael McNeill said Friday.The FBI has asked the public to examine video it says shows a man walking near Hania's home. 873

The COVID-19 death toll in the U.S. surpassed 300,000 people Monday afternoon, according to a database kept by Johns Hopkins University. Earlier in the day, the country also surpassed 16 million confirmed cases of coronavirus.The U.S. continues to vastly outpace the rest of the world in terms of caseload and deaths linked to COVID-19.The U.S. recorded its 16 millionth COVID-19 case over the weekend, meaning more than 1 million people are confirmed to have contracted the virus since Tuesday. According to the COVID Tracking Project, the U.S. is currently averaging more than 211,000 new cases of the virus every day — or more than a million cases every five days. Seven million Americans have contracted COVID-19 since Oct. 30 — representing 45% of all cases that have been recorded in the country since the virus arrived in January.In recent days, the U.S. has been averaging more than 3,000 deaths linked to COVID-19 a day — a figure that represents more lives lost than in the Sept. 11, 2001 terror attacks. The U.S. reached the grim milestone of 300,000 deaths the same day it began distributing Pfizer's COVID-19 vaccine. Health officials hope that inoculating higher-risk individuals first will cause death totals to drop in the coming weeks.However, health officials warn that things will likely get much worse in the weeks to come. The U.S. is just now seeing the expected spike in cases brought on by travel from Thanksgiving, and more deaths are sure to follow.Hospitalizations are also expected to rise, even at a time when a record 110,000 people are battling the virus in a hospital. Some hospitals may struggle to treat an influx of patients when they are already at capacity. 1712

The company behind Ben & Jerry’s ice cream, Dove soap and a host of other consumer products says it will stop advertising on Facebook, Twitter and Instagram in the U.S. through at least the end of the year because of the amount of hate speech online. Unilever said that the polarized atmosphere in the United States ahead of November's presidential election placed responsibility on brands to act. The company, which is based in the Netherlands and Britain, joins a raft of other companies halting advertising on online platforms. Facebook in particular has been the target of an escalating movement to siphon away advertising. 639

The first large head-to-head comparison of two opioid addiction medications found that, although they were equally effective in getting people off of high levels of opioids, users had a significantly more difficult time starting a regimen of naltrexone, compared with buprenorphine.Buprenorphine is commonly known by the the brand name Suboxone, and naltrexone is sold under the brand name Vivitrol.The study, published Tuesday in the Lancet, looked at 570 patients with opioid addiction at eight inpatient treatment centers across the country for 24 weeks. Half of the group was assigned to naltrexone and the other half to bupenorphine.Six percent of those enlisted to use buprenorphine were unable to start their treatment, whereas 28% of those assigned to naltrexone dropped out before starting the therapy. 824