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‘Tis the season to shop! With the holidays around the corner, stores will be offering sales and discounts. Many of them may appear too good to be true. Well, most of them are, and if you’re a shopper who isn’t great at math, you may fall for the advertised sales.More than 70 percent of shoppers reportedly can't do the math when it comes to finding out how much the item will end up costing them.  If math isn’t confusing enough, stores have another discount trick up their sleeve. It’s known as “price framing,” and stores have been doing this for years. Here's a trickier scenario seen a lot: there are two price options for a top-of-the-line item and a generic one.  Let’s take a blender, for example. Top-of-the-line usually cost about 0, but it’s on sale for 0. The generic usually cost , and now it's on sale for .Which one is the better deal? Most shoppers may think the 50 percent discount on the generic option is the best deal.  However, it's all psychological. The store wants you to think the second option is a better deal, but in actuality, no matter which one you buy, you ultimately save the same: .   Price framing is everywhere. Airlines do it, as well as cell phone carriers and car dealerships.  Just because an item appears to be on sale for a great deal, it doesn’t mean it’s truly a bargain. 1393

(KGTV) — This week, Hertz is offering one free day to rent a vehicle for Election Day in an effort to drive the vote.The rental car company is offering one free day with car rentals of at least two or more days starting on Nov. 2 or 3.Hertz says the promotion is an effort to help connect voters with safe transportation to cast their ballots."We want to make it easier for people to exercise their right to vote – especially those who need safe and reliable transportation," said Laura Smith, Hertz Executive Vice President of Global Marketing and Customer Experience. "We're happy to provide local and convenient mobility options to the communities we serve on Election Day."Customers can make the booking online here and use the promotional code "210350" when booking. 780

(KGTV) — Saturday, the death of television star Regis Philbin took the entertainment industry — and fans — by surprise.The 88-year-old passed away on Friday due to natural causes, according to a family statement. Soon, notable names across the entertainment industry shared their condolences and personal stories about the legendary star.Philbin's longtime former "Live! With Regis and Kathie Lee" co-host Kathy Lee Gifford posted a tribute on Instagram to her "precious friend."RELATED: Remembering Regis Philbin's ties to San Diego television history"There are no words to fully express the love I have for my precious friend, Regis. I simply adored him and every day with him was a gift. We spent 15 years together bantering and bickering and laughing ourselves silly—a tradition and a friendship we shared up to this very day. I smile knowing somewhere in Heaven, at this very moment, he’s making someone laugh. It brings me great comfort knowing that he had a personal relationship with his Lord that brought him great peace. I send all the love in my heart to Joy, to his children, to the rest of his family and to the innumerable people he touched over his legendary life. There has never been anyone like him. And there never will be," Gifford wrote.In a joint statement, "Live!" hosts Kelly Ripa and Ryan Seacrest shared their condolences and thoughts of the man who helped shape the program into what it is today."We are beyond saddened to learn about the loss of Regis Philbin. He was the ultimate class act, bringing his laughter and joy into our homes every day on Live for more than 23 years. We were beyond lucky to have him as a mentor in our careers and aspire every day to fill his shoes on the show. We send our deepest love and condolences to his family and hope they can find some comfort in knowing he left the world a better place," the hosts' statement read.PHOTOS: Former 10News anchor Regis Philbin visits the 10News crewTV personality Meredith Vieira, who took over hosting duties on "Who Wants to be a Millionaire" after Philbin, called the icon "one of the greatest guys in show business." "One of the greatest guys in show business is now entertaining the angels as only he can. I loved Regis. His wit was only surpassed by his huge heart. He will be so missed," Vieira tweeted.Fellow longtime TV host Larry King also remembered Philbin's career and how "he could do it all."WATCH VIDEO REPORT: Broadcasting legend Regis Philbin visits his old home at 10News"Regis Philbin was such a prolific talent. He could do it all, and we loved him for it. I will miss him every day. My heartfelt condolences to Joy and his family," King tweeted.Television host Ellen DeGeneres summed up what many on social media voiced, though, saying Philbin's time on screens left us "all better for it.""Regis Philbin spent more time on television than almost anyone. And we were all better for it. Sending love to his family and his fans," tweeted DeGeneres. 2974

(KGTV) — One woman was rescued and another person was reportedly buried after a partial cliff collapse at San Francisco's Fort Funston beach area.San Francisco Fire Department said the woman was rescued after she fell over a cliff after a partial collapse. The victim's injuries were not life threatening, according to SFFD.Another person was buried under the collapse, according to the fire department. SFFD K9 teams were combing the collapsed heap of dirt and rock searching for the victim. 501

(KGTV) -- The family of Trevor Heitmann, the popular internet personality who drove a sports car into another vehicle killing a mother and her young daughter, say they are devastated and are working to understand what led to Thursday’s tragedy. “Our family is devastated over the tragic loss of our beloved Trevor Heitmann,” the family said in a statement sent to this station via email Saturday by their attorney. “We express our deepest condolences to the Pizarro family and anyone impacted by this incident.” “We are piecing together the facts and circumstances that lead to this incomprehensible tragedy.”The family also thanked first responders for their “valiant efforts and dedication.”Heitmann, 18, was behind the wheel of the 2014 sports car that collided with an SUV, killing himself, and a 43-year-old woman and her 12-year-old daughter, according to the San Diego Medical Examiner.Heitmann was traveling at a high rate of speed heading southbound in a northbound HOV lane at about 4:30 p.m. near La Jolla Village Drive before the collision, CHP said. Troopers believe he entered via an HOV lane access at Carol Canyon Road. The two vehicles collided and exploded into flames, witnesses told 10News, causing a chain reaction of crashes with at least five other vehicles.  1315

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