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WH Chief of Staff Mark Meadows on Fox & Friends on discharge: "The doctors will actually have an evaluation some time late morning and then the president, in consultation with the doctors, will make a decision on whether to discharge him later today." pic.twitter.com/zBbeDiO44m— The Recount (@therecount) October 5, 2020 333
When will companies learn the golden rule: Think before you tweet.Keurig and other brands caught flack from all sides for how they responded to social media calls to distance themselves from Fox News host Sean Hannity. Companies walked back statements they made on Twitter or struggled to explain their actual relationships to Hannity -- in each case stoking the social media fires.Critics targeted companies that advertised on Hannity's syndicated radio show as well as his Fox News program after Hannity appeared to defend Alabama Republican Senate candidate Roy Moore on Thursday. Moore has been accused of sexual misconduct with teenagers, including a 14-year-old girl. He has denied the allegations.The firestorm began in earnest on Friday. Angelo Carusone, president of liberal watchdog group Media Matters for America, appealed directly to brands like Keurig to cut advertising ties with Hannity."Good afternoon @Keurig. You are currently sponsoring Sean Hannity's show ... please reconsider," Carusone wrote on Twitter.Keurig responded the next morning. The company said on Twitter: "We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show."Keurig's response was praised by Hannity's critics. But it sparked a backlash from Hannity's supporters, who started a #BoycottKeurig hashtag and, in some cases, even smashed their own Keurig machines.By Monday, Keurig CEO Bob Gamgort had apologized for how Keurig responded."The decision to publicly communicate our programming decision via our Twitter account was highly unusual," Gamgort wrote an internal memo to employees. "This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent."Keurig wasn't the only company to walk back its initial response to the Hannity controversy.Realtor.com tweeted on Saturday "we are not currently, and will not be running TV ads on Hannity." But it later deleted the tweet, and on Sunday it posted a statement to its corporate blog with a very different message: "We will continue to place ads across a broad range of networks, including Fox News and its top shows."Reddi-wip, which is owned by ConAgra, tweeted on Monday "our objective has always been to reach fans in ways that align with our values. Therefore, we are removing our ads from the show," in response to a user who asked the brand not to support Hannity. Later, the company said "we removed Hannity from our advertising plans," adding on Tuesday, "this program has not been included in our media plan for a long time."A ConAgra representative confirmed on Tuesday that the company has not advertised with the program for months, but added that the controversy hasn't impacted ConAgra's future plans.Irv Schenkler, Director of the Management Communication Program at New York University's Stern School of Business, said that companies need to take a balanced approach when developing their social media strategies. On one hand, firms should be engaging with their customers online. On the other, they should be wary of jumping into a controversy too quickly, he advised.Sometimes when companies tweet "they are acting from the seat of the pants, as opposed to taking a moment to analyze and examine the dimensions of the event or issue," Schenkler explained.By responding too quickly on social media, companies may end up exacerbating controversies that may fizzle out on their own, he said.Brayden King, a professor of Management and Organizations at Northwestern's Kellogg School of Management, said Twitter can be an easy way for brands to get messages to a large audience. "Twitter reaches a lot of people very quickly," he said, while "a press release can be ignored by the very people you want to see it."But companies do face a risk when they use social media platforms to disseminate a position. "If you don't think through the media strategy carefully, you can expose yourself to criticism from other people -- including people you see as potential customers," King said.Schenkler added that brands may sometimes forget how public their Twitter interactions are."What [brands] might consider to be business conversations are just out there, and people forget that," he said. "And they pay the price sometimes."To protect themselves, Schenkler said, companies may want to enact a social media process or protocol that prioritizes the brand's ultimate objectives -- and keep it in mind when responding to a controversy. 4534

With California hospitals dealing with an extreme number of patients, nurses are terrified of what’s next.It comes as California hits 2 million infections just 44 days after reaching 1 million. Hospitals in California have been pushed to the brink, and it’s expected to get worse as people travel and gather for Christmas and New Year’s.The state is urgently searching for 3,000 temporary medical workers to meet the demand, focusing on nurses trained in critical care. Hospitals are also confronting the shortage by trying to free up staff any way they can, including postponing certain medical procedures.The state has also temporarily loosened some restrictions. Typically, California requires one nurse for every two ICU patients. Regulators have temporarily relaxed that requirement to one nurse for every three ICU patients.The state has sent more than 600 temporary healthcare workers to hard-hit counties from the National Guard, the California Health Corps, and other partnerships, but officials are still looking for more.State officials have even started reaching out to other countries like Australia and Taiwan to get much-needed medical workers.Elected leaders and health officials across the U.S. are asking people to stay home for the holidays while also trying to show the public that the COVID-19 vaccines trickling out to health care workers and nursing home residents are safe.The Associated Press contributed to this report. 1453
When 4-year-old Mateo forgot his favorite toy, Bear, in San Diego during a recent trip, employees of a local hotel made sure Bear had a good time in America’s Finest City.Mateo and his parents visited San Diego earlier this month. They didn’t realize they left Bear in their hotel room at the Hyatt Regency Mission Bay. Employees were able to find Bear, but made sure he enjoyed his extended vacation in San Diego before sending him back to Los Angeles. Bear enjoyed the hotel pool and water slide, lunch, and the spa before his trip back home. Hotel employees took photos of Bear’s adventures and sent him back home to his family, along with a few goodies for Mateo.Mateo and his family are relatives of 10News reporter Melissa Mecija. 744
While the national debate continues on whether school teachers should be allowed to posses firearms in classrooms, one Pennsylvania school district is moving forward with arming its teachers... with baseball bats. The Millcreek School District, which is located near Erie, announced it is arming up to 500 teachers with baseball bats in case of an active shooter, WICU-TV reported. The district said it spent ,800 on the 16-inch wooden bats. The bats are not quite the same size used in baseball games. Typical baseball bats are at least 30 inches long. The bats will be locked up, and out of the reach of students. WICU reported that the bats were handed to teachers after a day of training, which included lessons on what to do during an active shooting. "We passed them out, with the goal being we wanted every room to have one of these,” Millcreek School District Superintendent William Hall told WICU. “Unfortunately, we're in a day and age where one might need to use them to protect ourselves and our kids."Hall conceded that the bats are largely symbolic, but it gives teachers an option to fight back with. Millcreek Education Association president Jon Cacchione told WICU that he supports teachers having access to bats. "This is a tool to have in the event we have nothing else,” Cacchione told WICU. "Part of the formula now, is to fight back, and so I think the bats that were provided for the staff were symbolic of that.”Hall said that the district is considering other safety improvements to schools, including arming teachers with firearms. The district has been surveying parents on arming teachers with guns, but it is not actively planning on arming teachers. 1760
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