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The holiday season leads the mad dash to the end of the year for businesses, but this year’s dash may look entirely different because of the pandemic.“Especially the grassroots efforts, connecting with them face-to-face. Unfortunately, right now, we can’t do that. So, we need to be thinking about now, ‘How can we get in front of people more frequently?’” said Lacey Book, a business consultant specializing in helping small businesses succeed. “Essentially, we need to get in front of people and cut through the noise of everything else.”In these challenging times, she offered specific tips for navigating through December.Among her ideas:Make sure your business has a web presence that is easy to navigate. It's critical to reaching customers, who are now mostly shopping online.Reach out to repeat customers you’ve had over the months and years through email and social media.Create connections with other businesses by collaborating on marketing and see how you can help them. Being benevolent, she said, goes a long way.Discounts help as well“I think it would really be important to look at, ‘Where in my business can I offer maybe a discount or extend the opportunity for people to buy something at a lower price point?’” Book said. “Because people are also price shopping, where in the past, people were really able to find money for the things that they really wanted. But now, what they’re doing is spending money on what they actually need.”While these tips are aimed at helping businesses get through the pandemic, Lacey Book said it is likely some of the advice will be relevant beyond that, because our shopping habits and expectations may have changed for the long haul. 1694

The grave site of the five men who died, allegedly at the hands of Alferd Packer, are buried near Deadman Gulch, a couple miles south of Lake City. 156

The race for a COVID-19 vaccine appears to be on the horizon. But without large numbers of Americans getting the vaccine, the notion of herd immunity could be a challenge. Some are pondering whether people should be required to get a vaccine.Coronavirus cases are spiking across most of the country. Hospital ICU beds are becoming scarce, and a number of states are warning of potential lockdowns.“If they don’t start to bend this curve, then it is clear that we’re going to have to take more difficult measures and go to a stay-at-home order,” said Illinois Governor JB Pritzker.But there was some good news this week. Pfizer concluded phase three of its vaccine study. The two-shot course they say is 95 percent effective against COVID-19. Earlier in the week, Moderna said its vaccine is 94.5 percent effective.“Based upon the preliminary data that is out there, these vaccines appear to be quite safe and very, very effective at preventing COVID,” said Dr. Tina Tan, a professor of infectious disease at Northwestern University’s Feinberg School of Medicine and a pediatrician at the Ann & Robert H. Lurie Children’s Hospital in Chicago.If green-lit by the FDA, one question that may arise is whether Americans should be mandated to get vaccinated. In August, Dr. Anthony Fauci weighed in.“You don’t want to mandate and try and force anyone to take the vaccine. We’ve never done that,” said Fauci.According to a Pew Research survey in September, about half of U.S. adults (49 percent) said they definitely or probably would not get vaccinated. That was up from 27 percent in May.“I think it's going to be really important to build public trust before we talk about mandating vaccines for adults or even for children,” said Tan.Tan points out that none of the vaccines have been tested in children, and so, school mandated vaccinations could be years away.Still, legal scholars say local vaccine mandates have historically had solid legal precedent for enforcement for more than a century.“The short answer is yes, a vaccine can be mandated under the law,” said Juliet Sorensen, a professor of health and human rights at Northwestern University’s Pritzker School of Law.Sorensen says it’s still a complex question, not just about whether a vaccine can be mandated, but whether it should be.“The Constitution empowers state and local governments to take measures in furtherance of the public health as long as there is a basis in science for doing so,” she explained.And while few are endorsing a vaccination mandate right now, as the death toll climbs without universal mask-wearing and social distancing, it could be up for further debate. 2655

The Manhattan Beach City Council got an earful from a handful of angry residents who want the owner of a pink house covered with two giant emojis to remove them.They say the bizarre paint job is a public nuisance and worry that it will bring down property values.The homeowners claim the house on 39th Street near Highland Avenue was painted hot pink and decorated with the two eye-popping emojis — one with a zipped lip, the other with googly eyes and its sticking tongue out — after the owner, Kathryn Kidd, was fined ,000. Her neighbors had complained to the city she was illegally running a short-term rental.“She was upset the city shut her down and fined her thousands of dollars,” says neighbor Dina Doll.Both emojis, painted several feet tall, have eyelash extensions.Doll doesn’t think it’s a coincidence.“I think it’s not even ambiguous actually. Zip the lip … we all know what that means,” she said, adding: “I think it violates every sense of common decency.”Kidd, who says she’s simply an art lover, disagrees.“It’s a message to me to be positive and happy and love life,” she insisted, adding: “I have eyelash extensions. The eyes are like a Mona Lisa eye. They kind of follow you.”Neighbors point to an Instagram post they say hints at Kidd’s true intentions, however. In a now-edited post with the hashtag “EmojiHouse”, a caption by @ztheart begins: “Are your neighbors constantly ratting you out? Have they cost you thousands in fines? Have you wanted to tell them off lately? Why risk a case, when you can hire me to paint them a pretty message?”Kidd says she has no intention of painting over it.Edward Averday, who’s leasing the house for a year, isn’t bothered by the house’s larger than life decorations: “The only thing I really have to say is this is a really nice place to live. It’s a happy house. From the inside, my view is of the ocean. What’s not to like about that?”Please note: This content carries a strict local market embargo. If you share the same market as the contributor of this article, you may not use it on any platform. 2073

The investigation into social media misconduct in the United State Marine Corps. has resulted in at least 55 Marines being punished, including seven courts-martial.USMC said Friday the cases stemming from a massive scandal into online misconduct "proved to be a symptom of a larger problem of bias and exclusion."The 55 Marines punished include seven special and summary courts-martial, six administrative separations, 15 non-judicial punishments, and 27 adverse administrative actions. At least 123 individuals have been investigated for incidents of misconduct involving the non-consensual distribution of explicit images, according to officials. Of those cases, 22 were of civilians outside Department of Defense jurisdiction and 101 were active-duty or reserve Marines.USMC said 82 cases concerning active-duty or reserve Marines have been ruled on while 19 await a decision.The Marine's investigation of the "Marines United" Facebook page prompted a full-scale look into misconduct across social media. Naval Criminal Investigative Service scanned nearly 131,000 images across 168 social media sites.Last year, nude photographs of female Marines and veterans from various military branches and other women were shared on the "Marines United" page. The accompanying posts were found to include obscene and threatening comments and showed women in various stages of undress. Some women were identified and others were not. The site was touted as being for men only. 1536