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BEIJING, Jan. 23 (Xinhua) -- Three years ago when Jason Shen stood on the Times Square for the first time, he didn't expect that a video clip he produced could be shown at the "Crossroads of the World"."In the eyes of an advertisement specialist, Times Square is a dream, where the biggest screen was as tall as a four-storey building and every day about 70,000 passengers could see the ads," said the chief executive officer of Shanghai Lowe & Partners advertising company.The company won the bidding of producing China's national publicity video in November 2009."Our biggest challenge was how to show a real China within just 60 seconds," he recalled.After brainstorming, his team agreed that the main theme should be human beings."The persons appearing in the video clip were like messengers to convey China's friendliness to the world," he said.The video was a step China takes in its foreign relations efforts, and a chance for Shen individually to fulfill a dream.Working as the chief executive producer, Shen gave some details in the filming of the video."Famous actress Zhang Ziyi was a very amiable person," he said. "She was very cooperative and the dress she wore was decided by arranged by our team."John Woo was excited hearing about the plan to make such a national publicity video work. "He told me that it was like reviewing the excitement when hearing China won the bidding of the 2008 Beijing Olympics."Deng Yaping, the four-time Olympic table tennis champion, was not sure how to pose in front of the camera."I told her that she just need to smile like when Ex-Olympic Chief Juan Antonio Samaranch put the gold medal around her neck," Shen said.All celebrities agreed to appear in the video free-of-charge.The smiling faces at the end of the 60-second video were gathered at the Shanghai World Expo, when it was hot and the temperature reached 40 degrees Celsius.But Shen and his team were left with some pity. "It was not easy to have six astronauts including Yang Liwei in the filming. But we could have made the video more lively by asking them to change more poses," he said.After the video was aired, Shen was sometimes questioned if the 59 persons in the short video could represent the entire of China."A good advertisement should give audiences strong visual impact and be enlightening," he said. "I believe that the celebrities and ordinary people from all walks of life could represent a mild and elegant image of China."The 60-second national publicity video is shown 15 times every hour on the Times Square from January 17 to February 14. It is expected to be aired on CNN from January 17 to February 13.A 15-minute documentary produced by the team, which is to be used at important events of Chinese embassies, was also finished. It will show the beautiful scenery of China.

SHANGHAI, May, 13 (Xinhua) -- Scientists attending a recent high-level conference on robotics agreed that great progress has been made in the field, but strict rules for the safe usage of robots should be implemented."Four years ago, if you went into a Chinese factory and said 'robots can help you work,' you would be kicked out. But now, China has a large industrial robot market, along with Japan, the Republic of Korea and the United States," says Li Zexiang, general chair of the 2011 International Conference on Robotics and Automation (ICRA 2011), which concluded Friday in Shanghai.Chinese robotics researchers have suggested to the government that rules and regulations for robot usage should be created. Professor Wang Tianmiao from the Beihang University (BUAA) told Xinhua about the suggestions during the conference.Wang says that in the future, it might not be possible for artificial intelligence to take the place of humans in some social roles. However, Wang says that mankind should pay close attention to the possible dangers of advancements in robotics, as the industry is currently undergoing dramatic changes.The five-day conference, which is organized by the Institute of Electrical and Electronics Engineers (IEEE), took place in China for the first time ever since its first session in 1984, which took place in the city of Atlanta in the United States.Media reports show that Japan, the Republic of Korea (ROK) and several Western countries have already drafted rules about the safe use of robots.

HAIKOU, Jan. 28 (Xinhua) -- China's aviation authorities on Friday started to allow helicopters to fly in low-altitude airspace over the tourist island of Hainan on a trial basis for the first time. The aim is to eventually open a part of the country's tightly-controlled airspace to private aircraft.Four helicopters were manned by eight pilots from Shanghai-based Zhengyang Investment Group, a leading domestic firm in the general aviation industry. They are expected to conduct test flights in the sky, 1,000 meters above the ground in Hainan in the next two months.The flight test will collect data for low-altitude flying and test the ground control system's response to emergencies, said Zou Jianming, chairman of Zhengyang Investment Group.Hainan is the first place in China to conduct test flights of private aircraft in low-altitude airspace, said Jiang Sixian, deputy governor of the province. Domestic and foreign firms are both welcome to invest in Hainan's general aviation sector to develop world-class tourism here.China's low-altitude airspace is controlled by the Air Force and the Civil Aviation Administration of China (CAAC). Every private aircraft flight needs approval, and the procedure can take from one day up to a week.But last November, the State Council and the Central Military Commission said that part of the low-altitude airspace would be opened to promote the country's general aviation sector, including the purchase and use of private planes.General aviation refers to the part of the aviation industry that excludes flights for military, law enforcement and public transport. China has only 900 aircraft, 80 airports and fewer than 10,000 pilots in the general aviation segment.The market for general aviation in China is valued at only 13 billion yuan (1.98 billion U.S. dollars) but is expected to grow by 15 percent annually until 2020, Hainan aviation officials said.

BEIJING, Feb. 5 (Xinhua) -- Lending to China's small and medium-sized enterprises (SMEs) rose faster than loans to large enterprises last year, according to the People's Bank of China (PBOC), the central bank.Outstanding loans to small enterprises by banks and financial institutions jumped 29.3 percent year on year to 7.55 trillion yuan (1.15 trillion U.S. dollars) in 2010, while loans to medium-sized enterprises stood at 10.13 trillion yuan, up 17.8 percent, said the PBOC.Outstanding loans to large enterprises rose 13.3 percent to 13.42 trillion yuan, highlighting the government's efforts to optimize the loan structure, the PBOC said.About 99 percent of Chinese enterprises are SMEs which contribute 60 percent of the country's gross domestic product.Financing has long been difficult for Chinese SMEs as banks prefer to lend to big companies, particularly reputable state-owned enterprises.The government has moved to help SMEs get finance by differentiating the reserve requirement ratio for the Rural Credit Cooperative, the major lender to SMEs, and encouraging innovation in SME bond issuance.In July last year, the PBOC asked financial institutions to establish independent criteria for approving loans to SMEs and to improve efficiency in processing SME loan applications.The PBOC said SME loan growth would continue to accelerate this year.

UNITED NATIONS, April 7 (Xinhua) -- To celebrate the 50th anniversary of the first human space flight, accomplished on April 12, 1961 by Soviet cosmonaut Yuri Gagarin, the Russian Permanent Mission to the United Nations, the Russian Federal Space Agency and the ITAR-TASS information agency organized an exhibition which was opened here on Thursday."The first human space flight is not one of the most significant events of the past century, but of human history in general," Vitaly Churkin, the Russian permanent representative to the UN, said at the opening ceremony."It's a symbol of courage, thirst for knowledge, and progress," Churkin said.The exhibition contained archival photos telling the story of the first human space flight and of those who made it possible, and historic pictures of Gagarin.As part of the celebration of human space flight's 50th anniversary the UN Postal Administration designed postal stamps which will be issued on April 12, to tell the story of progress that humankind has made beyond earth's boundaries, as Kiyo Akasaka, Under-Secretary-General for Communications and Public Information put it."Fifty years have passed since that amazing voyage, but the legend of Gagarin's courage and journey to the 'final frontier' continues to be a source of inspiration for space exploration for peoples and nations around the world," Akasaka said at the opening of the exhibition.According to Akasaka, the exhibition "sparks people's imagination about what is possible through the peaceful use and exploration of outer space."Other attendees included Russian cosmonaut Oleg Kotov.Gagarin, also known as the Columbus of the Cosmos, traveled into outer space on the height of the Cold War when the Berlin Wall was built, at a moment when it was hardly impossible to imagine that more than 15 nations would work together in humanity' s permanent space outpost -- the International Space Station.The Russian icon of space spoke the historic words "the earth is blue, how wonderful. It is amazing."On Thursday the UN General Assembly adopted a resolution declaring April 12 as the International Day of Human Space Flight.