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LONGMONT, Colo. -- Rosemary Bieker is the owner of a boutique store called Ivy Rose.“Ivy Rose has been in business a little over three years, and it’s a boutique full on on-trend clothing for women of all generations,” Bieker said.Bieker was inspired to start her own boutique after helping people look their best as a personal shopper for 15 years.“The store is a culmination of everything I’ve done in my career.”However, owning a small business is a fairly new endeavor for Bieker. So when the pandemic hit, it hit hard.“Business is down 50% from last year, so that in itself is a financial challenge,” Bieker said.Even with gloves, hand sanitizer and social distancing rules to stay safe, the truth is, fewer people are out shopping. Bieker says she had to learn how to do business virtually. The first step was upping her social media game.“I think I worked harder from March 17, when we were closed, until we reopened, than I ever have in the history of my store. Because you’re learning – like I didn’t know how to make a video, let alone a video of myself."After improving her social media, she knew she had to dig a little deeper to keep customers engaged. However, she didn’t want to go the e-commerce route – selling clothes through a website.“My passion is working with people and helping them one-on-one and wardrobing them and getting the feedback from them," Bieker said. "And e-commerce you basically put things in boxes, you ship them out.”Bieker doesn’t stand alone. Director of Denver Metro Small Business Development Center China Califf says most small businesses in retail thrive on the one-on-one connection with customers. That’s what sets them apart.“Maybe they didn’t have a product line that transitioned well to e-commerce but I’ve seen a lot of businesses that have been like ‘OK, now I have to enter into that space so I’m going to create something that’s aligned with what I already sell in my business and we’ll start with that,'” Califf said.Califf says the small business development center has received request after request of businesses seeking support to move business online. The center offers free consulting from industry experts and provides training courses.At Ivy Rose, Bieker found her own creative online solution. She calls it virtual shopping.“I schedule an appointment through Zoom," Bieker said. "And then what I do is I tour the store with the person just like if you were walking through the store yourself. So I go from rack to rack to rack. And that sounds overwhelming, but really it isn’t, especially if you’re interacting with the person.”Then Bieker rings up the purchase and can get it to the customer through shipping, curbside pickup or delivery if it’s local. Califf says the challenging growth small businesses have faced this year will help them in the future when competing with large companies that sell their products online.“It’s here to stay probably because when you think about diversifying your products and your sales channels, this is a good way to do it," Califf said. "And it’s an unfortunate time for people to be forced into that, but some of it will be lasting.”Bieker says her system has attracted new customers from out of state and she’s confident virtual shopping will continue even after the pandemic.“It’s fun. I enjoy it. It’s not that much different than someone being in the store.” 3377

LOS ANGELES (AP) — The Chateau Marmont, a Hollywood hotspot for nearly a century, will be converted into a members-only hotel over the next year. The Los Angeles Times reports the owner plans to turn the 91-year-old building into a hotel where a select group of members buys into "a piece of a portfolio of the best real estate in the world." Members will own shares of the property and pay regular fees to cover management costs. In exchange, they'll get the use of a private dining area, a personal butler, and the freedom to leave their belongings and come and go during extended stays.According to the hotel, they are still taking reservations only by phone or email amid the coronavirus pandemic."During these challenging times, our Hotel remains open for the time being," the hotel stated on its website. "We are monitoring the situation each day and continue our operation on a smaller scale and with an even greater focus on health. As with all restaurants in Los Angeles, ours has been closed temporarily for dine-in, following the direction of the mayor." 1073

LOS ANGELES (CNS) - Hawthorne-based SpaceX launched a NASA ocean-monitoring satellite into orbit today from Vandenberg Air Force Base in central California. Residents in parts of Santa Barbara, Ventura and San Luis Obispo counties could hear a series of sonic booms following liftoff of the Falcon 9 rocket. Farther south in Los Angeles County, residents might have caught a glimpse of the rocket's smoky trail as it powered the satellite into orbit, then reversed course and returned to Vandenberg for recovery and use in future missions.The launch was scheduled for 9:17 a.m., and SpaceX tweeted a video showing the successful liftoff at 9:19 a.m.At 9:28 a.m., the company tweeted that ``Falcon 9's first stage has landed on Landing Zone 4,'' and deployment of Sentinel-6 Michael Freilich was confirmed at 10:18 a.m.The rocket carries NASA's Sentinel-6 Michael Freilich satellite, which will join a nearly 30-year project to measure global sea-surface height, while also providing atmospheric data that officials say will improve weather forecasts, climate modeling and hurricane tracking. Sentinel-6 Michael Freilich will be joined in the mission in 2025 by a twin satellite dubbed Sentinel-6B.The satellite launched Saturday is named after Freilich, NASA's former Earth Science Division director.Three science instruments aboard the satellite were built by Jet Propulsion Laboratory in Pasadena -- the Advanced Microwave Radiometer, the Global Navigation Satellite System-Radio Occultation and the Laser Retroreflector Array.The ocean-monitoring program was developed by the European Space Agency in conjunction with NASA and the National Oceanic and Atmospheric Administration. 1690

LOS ANGELES (AP) — Grammy Award-winning music producer Detail has been arrested on more than a dozen charges of sexual assault. The Los Angeles County Sheriff's Department says the producer was arrested Wednesday and is being held on more than million bail. He's charged with 15 counts of sexual assault and five counts of assault that authorities say took place between 2010 and 2018. Detail, whose real name is Noel Christopher Fisher, won a Grammy for Beyonce's hit “Drunk in Love." He's also produced hits for Lil Wayne, Nicki Minaj and Wiz Khalifa. His attorney says he'll plead not guilty to the charges.Last year, a model and aspiring singer was awarded million in a Los Angeles lawsuit that accused the producer of abusing and raping her.She is one of six women, some established professionals and others music-industry newcomers, who have spoken out publicly against what they said was Fisher’s sexual aggression. 937

LONG BEACH, Calif. (CNS) - The California State University system Tuesday extended its fall 2021 application deadline to Dec. 15 to accommodate students coping with the coronavirus pandemic.The application deadline was originally this Friday.Applications for any of the CSU campuses can be submitted online at www2.calstate.edu/apply.Prospective students were also encouraged to explore CSU financial aid options after applying, with officials noting that 80% of all CSU students receive some form of financial aid.The University of California system on Monday extended its application period, not because of the COVID-19 pandemic, but due to a problem with the online application portal. The UC application deadline for fall 2021 was originally Monday, but it is now 11:59 p.m. Friday. 794