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Experts predict over billion worth of campaign political ads will be produced in 2020. So, what are the campaigns doing to influence your vote? THE EXPERTS To find out the tactics used by campaigns, we reached out to Sara Cutter, a Republican ad maker, and Julian Mulvey, a Democratic ad maker. SECRET #1: FONTPay attention to font. Mulvey says Democrats will use a lot of red lettering in commercials against President Donald Trump. That's because it instills some fear and catches your eye. "It's what I call a black, white and red ad. Which you see a lot in negative adverting. Those are sort of the primal colors and the first color you ever see in your life is red," Mulvey said. Mulvey pointed to an ad by the Lincoln Project as an example of red lettering. SECRET #2: VOICEPay attention to the voice. Sometimes, Cutter says, ad makers will use a female voice when they are worried a claim may be too over-the-top. "There can be more fear in a females voice without it seeming to be too much. There can also be more urgency in a female's voice," Cutter said. SECRET #3: JOURNALISTS Pay attention to journalists appearing in a campaign commercial. While journalists hate appearing in ads, Mulvey says they can't sue to get their face out of them. It's also become more popular in recent years as they test well in focus groups. "Local anchors are trusted individuals," Mulvey said, defending the tactic. SECRET #4: DISTORTED PHOTOSSometimes photos of candidates are altered. A recent ad by individuals trying to re-elect Senator David Perdue made Perdue's opponent's nose look bigger. 1604

ESCONDIDO, Calif. (KGTV) -- A 17-year-old was killed early Saturday morning following a hit-and-run in unincorporated Escondido. According to California Highway Patrol, the crash happened on Mesa Rock Road near Mesa Ranch Drive around 12:30 a.m. CHP says the 17-year-old female was standing outside a vehicle parked on the right shoulder having a conversation with four friends. Three of the individuals, including the teen, crossed the road from east to west. As they crossed, CHP says either a white Toyota SUV or a pickup truck speeding northbound struck the teen."The California Highway Patrol Oceanside Area is asking the public for assistance in locating a 2008 to 2012 model year range second generation, Toyota Highlander, pearl white in color. The vehicle will have damage to the right front headlight area and right-side mirror," said CHP Ofc. Mark Latulippe. 877

ESCONDIDO, Calif. (KGTV) -- Suspects reportedly forced employees onto the ground and into a vault during a robbery at a credit union in Escondido, according to the FBI. Police were called to the San Diego County Credit Union on the 1800 block of South Center City Parkway just before 10 a.m. after receiving reports of a robbery. After arriving on scene, police confirmed that a takeover-style robbery had occurred. According to the FBI, four men entered the credit union completely covered and armed with weapons. The suspects ordered employees to the ground and forced an employee to go into the vault to retrieve money. After grabbing the cash, the suspects fled the credit union in a late 80 or early 90s suburban, the FBI says. 741

EXETER, N.H. — A voter bared her arms, and more, after she was told she couldn't wear an anti-Trump shirt at a polling place and responded by whipping it off and doing her civic duty topless.The woman wore a "McCain Hero, Trump Zero" T-shirt at the polling place in Exeter, New Hampshire, on Tuesday's primary election.In New Hampshire, voters are not permitted to wear any "campaign material" inside a polling station. Moderator Paul Scafidi told the woman that she could not wear the shirt while voting, according to Sea Coast Online.Scafidi said the woman asked why another woman in the polling station was allowed to wear a shirt with an American flag while voting. Scafidi said he determined that an American flag shirt did not constitute as electioneering — a judgment call that he, as the moderator, is required to make.Scafidi then told Sea Coast Online that the woman asked if she should take her shirt off, even though she was wearing nothing underneath."I said, I'd rather she not," Scafidi said, according to Sea Coast Online. "But she took it off so fast, no one had time to react. So the whole place just went, 'woah,' and she walked away, and I let her vote. She could've just gone into the hallway and turned it inside-out."The woman could have faced public indecency charges, but Scafidi said he chose not to involve the police because he "didn't want to escalate the situation further." The woman put her shirt back on before she stepped out of the voting booth.According to InStyle, electioneering laws vary from state to state, but most prevent voters from wearing clothing that directly advocates for (or against) a particular candidate, party or issue while voting. The issue gets trickier when considering articles of clothing with more generic political slogans, like "Make America Great Again" or "Resist." Ultimately, it may come down to a poll worker's or moderator's discretion.Check with your local registrar before you hit the polls if you have any questions about a potentially-political article of clothing. Click here to find your local registrar's office. 2097

ENCINITAS, Calif. (KGTV) -- Two women were rescued from a cliff in Encinitas early Sunday morning. San Diego Fire-Rescue was called to the cliffs around 2:20 a.m.According to the department, two women climbed down the cliffs and were unable to get back up. The department says the women were about a 30-foot drop away from the beach. Crews were able to carry the women to the top of the cliff in about an hour. It’s unclear if alcohol or drugs were involved in the incident. 483