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McDonald's hopes new breakfast items will draw more customers to the golden arches.The company announced Tuesday that it would expand its breakfast menu. The new items, along with local deals and low prices, should help "win back customers at breakfast," said CFO Kevin Ozan during a call with analysts.With the new items, McDonald's is aiming to reverse a troubling trend: American customers are eating elsewhere.Sales in the United States grew by 2.4% in the third quarter, but that was mostly because people spent more. The number of American customers declined.Over the past couple of years, McDonald's (MCD) has tried a number of different strategies to boost its US business. It put self-order kiosks in restaurants. It added new menu items. And McDonald's added delivery.That helped boost sales among existing customers. But those initiatives, part of a massive effort to modernize its US restaurants, haven't helped McDonald's hold on to existing customers or bring in new ones.The company believes a revamped breakfast menu could help."It's very competitive out there at breakfast," said CEO Stephen Easterbrook. "We're still losing a little share ... it continues to be a battleground," he said. "We want to do better at breakfast."McDonald's didn't offer details on what the new items will be.In recent years, Taco Bell has found success with its breakfast offerings. The chain started serving breakfast in 2014 and now sells items like the naked egg taco, which has a fried egg for a shell. Dunkin' (DNKN), which offers a two-sandwich deal for breakfast, has also done well in the morning.Competitors have upped their game and McDonald's may have "lost a little bit of ground" on breakfast over the past few years, said Morningstar analyst R.J. Hottovy.McDonald's has already made some changes that may entice new US customers. It added coffee and  breakfast sandwiches at some locations. Easterbrook said it's too soon to tell whether those efforts are paying off.Hottovy thinks that McDonald's has a good shot at turning around its fortune."With a little bit of focus," he said, McDonald's "can get right back in.""They've gotten better about product innovation," Hottovy added. Customers responded enthusiastically to McDonald's new buttermilk crispy chicken tenders. That could bode well for the company's new breakfast item.Although McDonald's is struggling to win over customers for breakfast, it has used its popular breakfast items to drive growth in the past. Sales surged after McDonald's launched its all-day breakfast menu in 2015. 2628

MARCO ISLAND, Fla. -- A dramatic rescue played out live on television Monday morning as Marco Island residents worked together to help rescue a live dolphin.A reporter from sister station WFTX in Ft. Meyers, Florida joined the group as they lifted the dolphin up and carried it into the rough surf, where it managed to swim away after a brief struggle.This was the second such rescue along the beach on Marco Island this morning.RELATED:Source: People Try To Help Beached Manatee by ViralHog on Rumble  525

Marking 100 days until the PyeongChang Winter Olympics, the Olympic flame has once again arrived on South Korean soil.Thirty years after the 1998 Seoul Summer Olympics, the flame arrived at Incheon airport to a show of singing, dancing and speeches.South Korea's favorite figure skater and former Olympiad, Kim Yuna and Prime Minister Lee Nak-yon stood side by side to ignite the flame to a ceremonial cauldron and start the Olympic torch relay. 453

MANAGUA, Nicaragua (AP) — The heart of powerful Hurricane Eta began has moving ashore in Nicaragua with devastating winds and rains that have already destroyed rooftops and caused rivers to overflow. And more days of rain are in the forecast. Eta is a Category 4 hurricane with winds of 140 mph and it made landfall after grinding for hours just off the coast. 369

Lyft, one of the largest ride-sharing apps on the market, is offering some select riders the chance to join all-you-can ride subscription services.“We’re always testing new ways to provide passengers the most affordable and flexible transportation options,” a Lyft spokesperson told The Verge. “For the past few months, we’ve been testing a variety of All-Access Plans for Lyft passengers.”On Friday morning social media users began sharing screen shots of their invites on Friday morning.The offers vary from user to user, but the most common plan being offered costs 0 a month. In exchange, the riders receive 30 free rides. Others received invites to pay 0 for 60 free rides. In all cases, "free" meant rides of or less. It's not clear how rides of more than would be covered under the subscription.  830

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