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Casper has mastered how to sell mattresses in a box online. Now the company will test its strength at the store.CEO Philip Krim said Casper will open 200 stores across the country in the next three years. The Wall Street Journal first reported the company's plans."It will give us a footprint to help educate consumers," he said in an interview.The announcement is a clear signal that Casper, an online startup that launched in 2014, believes a physical presence is still a crucial part of retail.Casper has recently rolled out 19 pop-up stores in markets like New York and San Francisco, and Krim said they are beating expectations, convincing the company to expand deeper."The presence of physical stores increases both offline as well as online sales," said Barbara Kahn, a marketing professor at Wharton.A permanent store footing will help Casper build loyalty with current customers, gain exposure among new shoppers, and increase impulse buys that can only come from browsing physical locations, she said.In addition, people usually want to try out mattresses and bedding before they make a final purchase, and stores will give Casper another way to appeal to them.The plan marks a new front for Casper, which broke into an industry controlled by brick-and-mortar retailers like Mattress Firm and Sleepy's.Casper distinguished itself by pricing the only mattress it sold at the time below its competitors, as well as offering free delivery and a 100-day trial period at home."Consumers have long gone into traditional mattress stores feeling uninformed and have been subject to ridiculous price points," said Bob Phibbs, CEO of the consultancy Retail Doctor.Casper offers just three varieties of mattresses, which gives it an advantage over rival mattress stores that offer a confusing array of soft, firm, foam, springy, and everything in between, Phibbs noted.Casper gained attention online with customers posting videos of themselves unboxing mattresses on social media, racking up 0 million in sales during its first full year.As it continued selling direct-to-consumer online, moving into bed frames, sheets, pillows, and dog mattresses, Casper partnered with retailers like Nordstrom, Target, and West Elm to increase distribution.Stores will help Casper stand out in a crowded mattress environment. Digital rivals such as Purple, Leesa, Tuft & Needle, and Yogabed have cropped up, while legacy retailers have taken a page from Casper, introducing delivery in a box."By opening stores, they are upping the ante to compete, and less well-funded competitors may be at a disadvantage," said Kahn.Amazon has also become a huge mattress player, increasing its sales in 2017 by 82% from the prior year, estimated research firm One Click Retail. Casper is only one of dozens of mattress brands Amazon sells.As Casper moves into brick-and-mortar territory, Mattress Firm is retrenching. Mattress Firm has closed 200 stores in 2018, according to Coresight Research, a retail think tank.Reuters reported this week that it was weighing a bankruptcy filing to close some of its 3,000 stores that were losing money.The company declined comment through a spokesperson.Casper is playing a different game than Mattress Firm, though.Online retailers like Casper and Warby Parker want stores to help it achieve scale advantages, while legacy retailers are trying to escape malls and invest in delivery and supply chains to survive online, said Jefferies analyst Randal Konik. 3489

CHICAGO, Ill. – The national conversation continues to be dominated by the state of race relations in the United States. Five decades after the civil rights movement, there is still division.Naomi Davis and Sherrilynn Bevel both lived through that groundbreaking era and have insightful perspectives on how the country should move forward with a focus on racial equality.“I grew up in St. Albans Queens, where mom is the president of everything and all the lawns were cut and all the kids were college-bound and it was Martin, it was Malcolm and it was all great things were possible,” said Davis, the CEO of Blacks in Green on Chicago’s South Side.Davis says her organization has set out to fulfill a vision for self-sustaining Black communities.“We have a mission to create walk to work, walk to shop, walk to learn, walk to play villages, where African-American families own the property, own the businesses,” said Davis.Bevel is a nonviolence trainer, as well as the daughter of iconic civil rights pioneers and freedom riders Diane Nash and James Bevel. Both fought for desegregation and civil rights alongside Dr. Martin Luther King Jr.“My father always talked about creating dramas that allow people to see themselves and have to decide who they were in the bigger picture,” said Bevel.Her father was with Dr. King in Memphis and witnessed his assassination in April 1968.“After I was born even, the civil rights workers were finding there will be small communities where Black men's bodies were found in cotton fields and that kind of thing and my mother shared that she had spent like days trying to convince somebody from one of the wire services to come down and report on a body that they had found,” said Bevel. “And it just wasn't news. It wasn’t news.”Both women point to education and more listening as the core path to resolution and coexistence.“We haven't been serious for a long time about educating our citizens,” Bevel said. “And I don't just mean Black and brown people in the inner cities. We have these pockets of rural America where young poor and working-class whites do not understand where their interests run right in line with other working people of color.”Davis says the path forward is a reckoning where the disenfranchised finally get priority at the front of the line, either through reparations or systematic redirection of resources.“That's the math of it,” said Davis. “If you're going to solve for disparity,

CAMPO, Calif. (KGTV) -- Border Patrol Sunday rescued a Mexican national with serious injuries they say was left behind by a criminal smuggling organization. The San Diego County Sheriff’s Department notified the agency around 4 a.m. December 1 about a distress call of a man in a rural area near Lake Morena Reservoir. The 34-year-old man was suffering from a serious leg injury, Border Patrol says. RELATED: Illegal immigrant gives Customs and Border Protection thumbs up after Otay Mountain rescueAfter searching the mountainous area, agents located the man, carrying him to an awaiting ambulance. The man was rushed to a nearby hospital to undergo “extensive surgery to repair his leg.” “I am proud that the agents continue to go above and beyond with their acts of service,” said San Diego Sector Chief Patrol Agent Douglas Harrison. “These Transnational Criminal Organizations (TCO) are exploiting, abusing, and profiting from the desperation of these vulnerable people.”RELATED: Border Patrol rescues 5 migrants stranded in Otay mountainsThrough Thanksgiving weekend, San Diego Sector Border Patrol says agents found a body and rescued more than 20 people as inclement weather moved through the county. 1217

CARMEL VALLEY (KGTV) - A man threatened to shoot a clerk at the Everbowl in Carmel Valley and ran away with cash on Saturday night, San Diego Police said.According to police, an armed man entered the restaurant shortly before 6 p.m. and demanded cash. The clerk gave him an unknown amount of money, and the suspect ran away.The suspect was last seen running through the parking lot. He is described as a white man, 30 to 40 years old, about 5' 11" tall with a medium build. He was unshaven and wearing a blue hooded jacket, dark beanie and jeans.Anyone with information is asked to call San Diego Police. 617

CHICAGO (AP) — Chicago's Second City comedy theater is up for sale. The sale, announced Tuesday, is the second in the company's 60-year history. In a statement released by investment banker Houlihan Lokey, co-owner Andrew Alexander said a sale presents the opportunity for Second City to continue to succeed well into the future. Second City suspended all its shows and classes in early March due to the COVID-19 pandemic until further notice. Second City faced controversy in June when Alexander stepped down from the training and performance troupe due to allegations of racism within the company. Second City was an early training ground for "Saturday Night Live" players including John Belushi, Dan Aykroyd, Gilda Radner, and Chris Redd. 749