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SAN DIEGO (KGTV) - San Diego is making the push for top talent and to dispel any lingering assumptions the region can't compete with larger hubs around the country.The San Diego Regional Economic Development Corporation (EDC) Tuesday launched their campaign "San Diego: Life. Changing.," an effort to attract and retain talent centered around STEM - science, technology, engineering, art, and math.RELATED: Could San Diego be a possible location for Amazon HQ2?"We’re not Boston, New York, San Francisco or Los Angeles. And we don’t want to be," Mark Cafferty, San Diego Regional EDC president, said. "This campaign was developed by San Diego ... and for San Diego to communicate the unique opportunities and experiences our region offers to companies and employees alike."Officials unveiled the campaign at Tuesday's San Diego Padres game before about 15,000 in attendance.The privately-funded campaign hopes to elevate the region's standing and dispel the perception of limited opportunities in the region and is set to run through 2019, according to San Diego Regional EDC.The Regional EDC said it's critical to attract talent that appeals to global companies to the area for San Diego to remain competitive.RELATED: Group launches to help women start businesses"The San Diego: Life. Changing. campaign reinforces the message we’ve been telling candidates for years: San Diego is a dynamic, rich environment with incredible opportunities to have both the career and life you want, that you just don't find in other regions," Melinda Del Toro, a senior vice president at San Diego Brand Alliance, said.Nearly 100 companies have signed onto San Diego Brand Alliance, including Illumina, Human Longevity, Inc., Sony, Qualcomm, and Intuit, which will serve as unofficial advisors to the campaign.RELATED: Report: San Diego universities among best in U.S.Over the next two years, Regional EDC hopes to build out the campaign, including online, and partner with more San Diego organizations to focus on specific markets around the country. 2069

SAN DIEGO (KGTV) -- San Diego Loyal FC’s inaugural USL season in 2020 was a roller coaster, but team officials said they were proud of all they accomplished this year."I'm extremely proud of our team. On the field, our goal was to make playoffs. Now, we didn’t achieve that, but more important than that, we want to live to our values every day, and we unequivocally lived to the values we want to live to,” said Landon Donovan, the U.S. soccer star who serves as the team’s executive vice president.The squad, playing in the United States Soccer Federation (USSF)-sanctioned Division II, first had to deal with the repercussions of a global pandemic, postponing their season in March. Then, in August, players in their match tested positive for coronavirus.But after each hurdle, the team showed up on the turf, determined, and ready to play.RELATED STORIES:San Diego Loyal match postponed due to positive COVID-19 testSan Diego Loyal SC forfeits point due to racial slurSan Diego Loyal SC walks off field over alleged homophobic slurPhoenix Rising FC forward suspended after use of homophobic slur against San Diego Loyal SC playerThen towards the end of the season they battled another dilemma when one of their players faced racial and homophobic slurs on two separate occasions, in back-to-back games."When I heard it, I lost it," said Donovan.This led to Donovan's decision to peacefully protest and forfeit both games."We preach often they're humans first, athletes second. It was important we stood by our teammate, brother, someone who now feels like a son, and made a decision that was bigger than sports,” said Donovan.The players, on the Phoenix Rising and LA Galaxy, who allegedly made those slurs were suspended by the USL.The San Diego Loyal could have potentially made it to the playoffs, but Donovan said the stance they took for something they believed in surpassed moving forward in the season.Although there's no more goals for the team this season, they're aiming towards a new one -- one that focuses on the future."It's now our responsibility to make sure we're proactive in being part of the solution. We need to educate, speak to people, help them learn why it's important and why it meant so much to us." 2238

SAN DIEGO (KGTV) - San Diego Fire-Rescue Department Chief Brian Fennessy is leaving the department, Mayor Kevin Faulconer announced Thursday. 149

SAN DIEGO (KGTV) -- San Diego County businesses have until Saturday morning to make sure they are up to par with the state’s COVID-19 purple tier guidelines, but El Cajon’s mayor said businesses in his city won’t be punished for not abiding by the rules.Mayor Bill Wells said he’s fielding a flood of phone calls and emails from El Cajon businesses since the county moved into the purple tier earlier this week.“People are coming up to me saying, ‘We’re not going to close, if we close, we’re never going to reopen.’ And, ‘We don’t want to have issues with the county or state, but we need to feed our family, pay our mortgages,’ and I understand,” Wells said.Since the pandemic began, the El Cajon City Police Department has already been told to categorize COVID-19 related enforcement calls as a low priority. Wells said that approach will not change this weekend.“If somebody called and said there was a nail salon or hair cutting place open, we’re not going to go shut them down. We reserve the right to do some enforcement,” said Wells. “If you don’t like the fact that there’s a business open, don’t go in there. That’s fine, you don’t have to go in there. Don’t give into the temptation to control someone’s behavior and if you do, do it in a civil nice way.”Though he said he understands the concern about the increase in COVID-19 cases, Wells said he believes the attempt to control the spread of the coronavirus shouldn’t be handled like this.He said, “We’ve had a disease as long as people have been alive, and disease runs its course. Everyone gets exposed, they develop antibodies and they move on; as far as I know we’ve never shut down an entire economy.”All of the restrictions will go into effect Saturday at midnight. 1743

SAN DIEGO (KGTV) - San Diego Police officers were forced to abandon a pursuit Tuesday after learning a child was in the suspect's vehicle.The pursuit began after the suspect rear-ended an SDPD vehicle along 17th Street downtown around 1 p.m., according to police. The officer in the vehicle hit was fine.Police pursued the driver but terminated the pursuit after learning a child was in the car.SDPD ran the suspect's plates and found the vehicle was also stolen. During the pursuit, the suspect's vehicle collided with at least one other vehicle - losing the front right tire.No injuries were reported.The vehicle was abandoned in the 1300 block of Angelus Ave. in Lemon Grove. Police have yet to locate the suspect.The owner of the vehicle told 10News the car was stolen from Lakeside two days ago. He said he and his 12-year-old son worked on the vehicle as a project together. 943