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ESCONDIDO, Calif. (KGTV) — The sign out front Andre Villa's Escondido home says "heartbreak," though a visit brings anything but.The location of family gatherings and holidays is highlighted by one very obvious attraction: "The Heartbreak Hotel."Villa's yard and home are adorned with thousands of pieces of memorabilia spanning the 1950s. Everything from Big Boy, to Coca-Cola signs, a gumball machine, and much more. It's a beacon at 622 Utah Street that can’t be missed and is always seeing an addition.Even unwelcome ones.RELATED: Carlsbad Flower Fields explode with color in spring opening"The sign says 'The Heartbreak Hotel,'" Villa started. "I've had people looking for rooms in the middle of the night, knocking on the door."Villa recalled one couple who "walked right in" while they were watching television.But there are only three icons worthy of taking up so much space at Villa’s home: James Dean, Elvis, and Marilyn Monroe.Villa’s habit for collecting began as a child with James Dean magazines and growing to movie posters, but his love of cinema really catapulted his penchant for the icons.RELATED: Convoy Street rooster mural highlights efforts for future neighborhood archway"The love for movies grew more and more, and it just kind of helped out to put everything together as 'The Heartbreak Hotel' from the love of movies as kid," Villa said. "It's still out of control and I'm still having a great time."As years have gone by, he's continue to find things at retail and antique stores, even getting calls from sellers from time to time about a new item perfect for the home.And despite facing the obvious challenge of where to put everything, Villa’s habit doesn’t appear close to slowing — though, not for lack of trying. He's currently looking at making an inventory of everything he has and downsizing, just not all at once."I would hate to part with any of it right now, but I think it's time. But I'm not talking about tomorrow, and hopefully not for another five to 10 years, depending on what I got left in me here," Villa said. "I'd really hate to part with a lot of it ... I'd rather part with a little bit now, than to depart and have everyone scramble around figuring out what they're going to do with it."RELATED: Break from town: Where to take a day trip from San DiegoBut for family and friends who have lived with the vibrant showcase of decades past, the home will always be more than a pop culture time capsule. Behind the glitz and glam of statues portraying The Duke and The King, it's where his home has become a neighborhood icon.Villa invites people to take photos in front of his home, but asks that people let him know ahead of time if they plan to stop by or would like a look around. And he's more than happy with his home's continued popularity."I'm tickled to death with it right now," Villa said. 2856

Facebook users in the United States who want to run certain ads on the platform will need to hand over the last four digits of their social security number and a picture of a government-issued ID.The social network now requires anyone who wants to run ads related to political campaigns, civil rights, immigration, guns, economy, and other issues, to prove they're in the United States. Part of the proof required is the last four digits of your Social Security number.The move is part of a series of initiatives by Facebook to increase transparency on the platform after a Russian government-linked troll group spent thousands of rubles?on Facebook ads targeting Americsans ahead of the 2016 presidential election.In addition to a Social Security number, users wishing to buy ads will need to provide a picture of a government-issued ID and a US mailing address. Once Facebook verifies the information submitted, the company will mail a code to the provided address to authorize the user's Facebook account to buy ads.Facebook declined to share what services it uses to verify Social Security numbers and other personal details. The company said it will delete the information after verification."This normally happens within six weeks," the company says on its website.Related: Ahead of US midterms, tech companies stumble in Irish abortion voteQualifying ads will include a "paid for by" tag and will be saved in a political ad archive. As recently as last month,Facebook said ads would also include the tag "Political Ad." This is no longer the case.The change, Facebook told CNN, is because advertisers that might not traditionally be considered "political" will also be subject to the new rules.It's not only ads advocating for or against a political candidate that qualify for the archive. Any ad mentioning a candidate will be subject to the new rules.In April, Facebook released a list of 20 "issues" -- including as abortion, education, guns, health, immigration, military and terrorism -- that apply to the new approval process.The last issue on Facebook's list is "values," which the company considers "issues that discuss the values used in determining societal standards, such as patriotism."The new rules mean many marketing campaigns will be subject to the new guidelines. For instance, Super Bowl ads that have in recent years taken on a more socially conscious tone. Some companies run sponsored digital versions of their ads on Facebook after they air on television.Related: Facebook's new rules for Pages are a big deal, but there are major questionsSome news publishers, which promote articles via Facebook ads, have taken issue with the rules.The News Media Alliance, a trade group that represents publishers including the Wall Street Journal and The New York Times, wrote to Facebook last Friday asking for an exemption from the rules.The group is concerned that the inclusion of news stories alongside partisan political ads conflates the two."Newsgathering and reporting about politics is not the same thing as advocacy or politics," the letter said.The News Media Alliance did not outline how Facebook should decide what qualifies as a news outlet.In response to the letter, Campbell Brown, Facebook's head of news partnerships, said in a statement, "We recognize the news content about politics is different and we are working with publishers to develop the right approach."Last week, CNN reviewed the active Facebook ad campaigns of more than a dozen US and international news outlets popular on the social networking site.Only The New York Times and online video publisher NowThis News were running ads on Thursday, according to Facebook's "view ads" feature — a tool the company is testing in Ireland and Canada, and allows users to see what pages are running ads.CNN sent Facebook a selection of those ads to ask what the company would deem political."The principal architect behind the 9/11 attacks has something he wants to tell senators about President Trump's CIA pick," said the text of one ad, which linked to a The New York Times article.Facebook told CNN the ad "would be deemed political content as it references President Trump."This means the ad would include details about who paid for it and be included in the political ad archive.Another ad run by The New York Times included the following text: "Back in 1992, 'the idea that a thrilling sexual, openly gay and very butch woman would become a pop idol was seismic," and linked to an article headlined "K.D. Lang Doesn't Have to Indulge Your Constant Cravings."Facebook said ads about civil rights will be subject to its stricter rules but the company told CNN this particular ad "would not be deemed political or issue content as it focuses on the journey of an individual rather than a civil rights discussion."CNN also asked Facebook if the same ad was running in a state where there was a ballot initiative on civil rights would it then be considered an issue or political ad. The company did not provide a response.Facebook says it plans to hire up to 4,000 more people to review and verify political ads. Their role will likely include navigating the nuance of what is and isn't political.Antonio Garcia-Martinez, a former product manger on the Facebook ad team, said that he believes the company is hoping to get ahead of any potential regulation of ads on social media.He said he thought verifying ad-buyers was a good idea, but added "there's this law of Facebook outrage.""No matter which choice they make they're going to have a howling chorus of people complaining about it," Garcia-Martinez said. 5657

ENCINITAS, Calif. (KGTV) — Dr. Pat Davis stood atop the bluffs at Grandview Beach in Encinitas on Friday, holding back tears."Bear with me, please," he says. "This is only the second time I've been near the beach since the accident."That accident, on Aug. 2, 2019. His wife, Julie, daughter Annie, and sister-in-law Elizabeth were on Grandview Beach, when the bluff above them crumbled and fell, killing them.RELATED: Lawmakers hope 0K federal grant will help prevent future bluff collapse in Encinitas"Believe you me," Davis says, "It'd be a lot easier to not come down here. I came down here about a week ago for the first time in six months and it was difficult."But Davis made sure he would be there Friday, to help announce the first significant federal money devoted to help make the bluffs safer.Congressman Mike Levin announced 0,000 to start the engineering phase of the project to help prevent the tragedy from occurring again.RELATED: Community, husband of victim push for Encinitas bluff stabilization"The primary purpose of the project is to stabilize tall bluffs that erode due to high-energy storm swells and rising sea levels, posing threats to life, property and critical infrastructure," Levin said.There's still a ways to go.The project needs another roughly .5 million dollars for engineering, and it's estimated to cost million to carry out every five to 10 years. Levin said he'd continue to fight for the funds.RELATED: Geologist Dr. Pat Abbott assesses bluff damage in EncinitasIt's also unclear what the project will entail beyond sand replenishment.Davis says it's a start, but there's more to be done. He says he'd like to see more education about staying 40 feet from the bluffs; more blunt warning signs saying people have died at the beach; beach closures to families at high tide or when there is no safe are away from the bluffs, and 100-foot safe zones where parents know it is safe for their kids to play."I'd like to be able to at least say that I tried to do something," Davis says. 2038

Fast food jobs pay some of the lowest wages in the country, giving workers little reason to stick around if they get a better offer and proving costly to employers who need to find people to replace them.In California, one Chick-fil-A franchisee says he's trying to break the cycle.Eric Mason, who for the last three years has owned a Chick-fil-A off the highway near the Sacramento airport, says that next week he'll start hiring "hospitality professionals" starting at an hour, up from the to an hour he pays now."When we go to the living wage, we're looking for people who are trying to raise families, improve their lifestyle," he told ABC10 News on May 26."Maybe they could just work one job, and then it's sustainable. What that does for the business is provide consistency, someone that has relationships with our guests. It's going to be building a long-term culture."Mason's marketing manager Marena Weisman confirmed to CNNMoney that the franchise would be hiring between 35 and 45 people at the new rate, for work in both the front and the back of the house, and that all current employees are encouraged to apply for the positions.According to the Bureau of Labor Statistics, fast food cooks in the Sacramento area make an average of .42 an hour, about a dollar higher than the national level.Even though California's minimum wage is currently an hour, and will rise steadily to by 2022, Mason's jump is unusual."All responsible employers are preparing for the impact of the increasing minimum wage, but they are usually doing it over time and planning for it," says Carey Klosterman, director of research and compensation services at the California Employers Association.One reason why: Even employees making just a little bit more than the minimum wage tend to expect raises too. So if employers raise wages too quickly, it can get expensive."While increasing the wage to this level at a fast food restaurant is commendable, I don't foresee that many businesses will likely be following in their footsteps," Klosterman says.Such big hikes in wages are also especially rare in franchised industries, where the headquarters often charges steep royalties and controls many aspects of the operation — including prices and promotions. That can make life difficult for franchisees in areas with higher fixed costs like wages."If you're in a territory where labor is much higher than the rest of the country, you could be underwater," says Peter Lagarias, an attorney for franchisees based in San Rafael, California. "When these kinds of pressures all build up, you can understand that franchisees are hurting."Lagarias hasn't seen the franchise agreement for Chick-fil-A, which is relatively new to California, so it's not clear whether an owner-operator could pass along increased labor costs by charging higher prices. Chick-fil-A is unusual in that each owner is limited to one store apiece, which keeps them more involved in day-to-day operations.A spokeswoman from Chick-fil-A's corporate office said only that local operators make their own hiring and wage decisions.However, Mason's strategy could pay off in the long run.Research has shown that raising wages can reduce turnover, which in the restaurant industry can be as high as 100% per year. Each time a worker leaves, it costs the restaurant owner money because they then have to fill the shift with someone else.Mason is also correct to point out that many low-wage workers have to hold down multiple jobs at a time in order to survive, and that full-time work at a livable wage is something many would try hard to keep."The reason people leave low wage jobs is that they're trying to find something just a little bit better," says Sylvia Allegretto, a labor economist at the University of California, Berkeley.At an hour, Mason's "hospitality professional" positions could be practically immune from turnover."You're going to try very hard to get that job, and you're going to be a very good, diligent productive worker," Allegretto says. "Because if you lose that job, your next job will be back down close to the minimum wage."That may position Mason's store to succeed in what's rapidly become a job seekers' market. Sacramento's unemployment rate tracks the national average, which is currently 3.9%. That's the lowest rate it's been since 2000 and it's expected to keep dropping through 2018.A wage would also allow Mason to be picky with the people he hires, and according to a job description, those expectations are high.A successful applicant, it reads, "must love to smile & connect with people, make eye contact & speak enthusiastically" and "makes working hard and delivering high standards look easy and effortless, enabling others to be efficient and effortless as well." 4858

ENCINITAS, Calif. (KGTV) - Three people are dead and two people were injured Friday when a bluff collapsed just north of Grandview Surf Beach in Encinitas, San Diego County Sheriff's deputies confirmed.The bluff fell about 3 p.m. near a lifeguard tower at the Grandview Beach staircase located in the 1700 block of Neptune Avenue, just below South Ponto State Beach.One person was flown to the hospital in critical condition. A second victim was transported to a nearby hospital with serious injuries. Both of those victims have succumbed to their injuries. Officials closed part of Highway 101 temporarily Friday afternoon to land a life flight helicopter.Map of most recent San Diego County bluff collapsesTwo others suffered minor injuries and their conditions are unknown at this time. There were no children among the victims, deputies said during a news conference Friday.Search and rescue dogs are assisting crews to determine if anyone else may be trapped under the debris.SATURDAY PRESS CONFERENCE:One person who talked to 10News said he arrived at the beach moments after the collapse and saw crowds trying to clear rocks away from the collapse to save anyone who was trapped."It's just horrifying that the people underneath were there in the moment," said Fabian. "Let's just hope for the people."Watch live coverageSky10 video showed more than 20 deputies and rescue officials near the debris field moments after the disaster. Beach chairs and surfboards that had been positioned near the cliff were scattered as rescue teams began their work.The chunk of cliff that collapsed is about the size of a bus and is as heavy as a concrete wall, said geologist Dr. Pat Abbott. The area is 25 by 30 feet, lifeguard officials confirmed, adding that the debris reaches 10 feet at its highest point.Rising waves are creating a dangerous situation for first responders. The disaster happened about an hour and a half before low tide, with "one of the highest tides of the year" expected late Friday night, lifeguards said.RELATED: Encinitas bluffs are a trouble spot known to geologists"This will continue to the point where it becomes unsafe for teams to get in there and work," said Larry Giles of Encinitas Lifeguards.Soil experts were also concerned about a potential second collapse, but said homes on the cliff were not at risk.Officials requested heavy equipment to remove debris and "meticulously break it apart to look for anyone else."Lifeguards closed the beach from the Leucadia-Carlsbad border to just south of Grandview for their rescue effort.“No one woke up thinking this would happen," said a deputy on the scene. "We're going to do the best we can to get through this."Today, a bluff collapsed at approximately 3 p.m. near the 1700 block of Neptune Avenue north of Grandview Beach. The City’s Sheriff and first responders are on the scene assisting in rescue operations. One person is confirmed dead and people have been injured. More details later.— City of Encinitas (@EncinitasGov) August 2, 2019 3026

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