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Tide laundry detergent will soon be shipped in a shoe box, part of its parent company Procter & Gamble's push to adapt to online deliveries.P&G rolled out the new "Tide Eco-Box" on Friday. It features a twist-to-open pour for the detergent, a pull-out stand, and a measuring cup. The liquid formula, which contains less water than normal Tide, comes in a sealed bag.The version uses 60 percent less plastic than shipping an equivalent 150-ounce bottle of Tide since it doesn't require additional layers of cardboard boxing or bubble wrap. It's lighter and takes up less space in a delivery truck—saving P&G money on shipping costs."Its size is perfect for the e-commerce supply chain," said David Luttenberger, global packaging director at market research firm Mintel. "It's an easy package for nearly any consumer to pick it up, manipulate the opening features, and dispense from."Tide Eco-Box will join Tide's lineup on Amazon (AMZN), Walmart's website (WMT) and other P&G (PG) retail partners' sites starting in January. 1047

'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526

TORONTO (AP) -- The Toronto Raptors selected 6-foot-1 San Diego State guard Malachi Flynn 29th overall in the NBA draft, and 6-foot-5 Nevada guard Jalen Harris 59th.The Raptors face some uncertainty at point guard. Toronto hopes to re-sign free agent Fred VanVleet, while six-time All-Star Kyle Lowry, now 34, has one year remaining on his contract.Flynn began his college career with two seasons at Washington State before playing his junior season with the Aztecs.Flynn averaged 15.8 points per game in his final season with the Cougars, and boosted that to 17.6 points as a junior at SDSU, adding 5.1 assists and 4.5 rebounds.The 22-year-old Flynn was named the 2019-20 Mountain West Player of the Year and the conference's Defensive Player of the Year. 764

This is devastating news ... our brother Charlie Daniels has gone home ... hard to process this immeasurable loss ... goodbye Charlie ... until that glorious day ... We KNOW where you are now ... pic.twitter.com/S4etkqiMur— The Oak Ridge Boys (@oakridgeboys) July 6, 2020 279

This afternoon around 3 pm, what police say appears to be a stray bullet came through one of our preschool classrooms. Thankfully, no children, teachers, or staff were injured.Our teachers immediately took the children to the chapel, locked down the campus, and called police. Officers arrived shortly after the incident and are now conducting their investigation. At this point, we don't have any information from the police on where the bullet came from but they do assure us that there is no ongoing risk. Given that the bullet fell just inside the window, it appears to have been fired at a great distance, and not be a targeted shooting, according to the police.All of our parents have been notified and are coming to pick up their children now. The school will be closed tomorrow. Out of an abundance of caution, the St. Petersburg Police will be providing additional patrol and security.We are extremely grateful that no one was injured and appreciate the fast action of our teachers, staff and the St. Pete Police to keep everyone safe. 1052