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When Trey Ganem heard about the shootings in Sutherland Springs, he jumped in his car and drove 100 miles to the mourning town.The 46 year-old businessman didn't come just to bear condolences. He had something more tangible to offer: coffins.Ganem runs a casket design company in Edna, Texas, another small town east of Sutherland Springs.His seven employees build personalized coffins that usually sell for about ,500. He is offering to provide free custom-made coffins for the people slain Sunday at First Baptist Church. So far, he's gotten requests to make 15 caskets."When I first started five years ago, children burned in a fire in Edna, Texas. I donated caskets to the family. I knew the kids" he told CNN. "It was the most emotional time in my life."The tragic news out of Sutherland Springs stirred up the same emotions for Ganem."Immediately my heart opened up and I was like 'yes, we can do this,'" he said. "It's a small town. People that felt like they were safe ended up in this tragedy.""What we want to do is start the healing process here," Ganem said. "I want to make sure that we celebrate the lives of the people who were there."Ganem's caskets are always personalized. For some of the younger victims, he plans to paint coffins with princesses and Barbie. The smallest one will fit a 1-year-old girl.He sees his gesture as a way to help grieving families get through their darkest time."We want people to know that we are here for them. We are praying for these families that were affected and we will continue to." 1547

When will companies learn the golden rule: Think before you tweet.Keurig and other brands caught flack from all sides for how they responded to social media calls to distance themselves from Fox News host Sean Hannity. Companies walked back statements they made on Twitter or struggled to explain their actual relationships to Hannity -- in each case stoking the social media fires.Critics targeted companies that advertised on Hannity's syndicated radio show as well as his Fox News program after Hannity appeared to defend Alabama Republican Senate candidate Roy Moore on Thursday. Moore has been accused of sexual misconduct with teenagers, including a 14-year-old girl. He has denied the allegations.The firestorm began in earnest on Friday. Angelo Carusone, president of liberal watchdog group Media Matters for America, appealed directly to brands like Keurig to cut advertising ties with Hannity."Good afternoon @Keurig. You are currently sponsoring Sean Hannity's show ... please reconsider," Carusone wrote on Twitter.Keurig responded the next morning. The company said on Twitter: "We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show."Keurig's response was praised by Hannity's critics. But it sparked a backlash from Hannity's supporters, who started a #BoycottKeurig hashtag and, in some cases, even smashed their own Keurig machines.By Monday, Keurig CEO Bob Gamgort had apologized for how Keurig responded."The decision to publicly communicate our programming decision via our Twitter account was highly unusual," Gamgort wrote an internal memo to employees. "This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent."Keurig wasn't the only company to walk back its initial response to the Hannity controversy.Realtor.com tweeted on Saturday "we are not currently, and will not be running TV ads on Hannity." But it later deleted the tweet, and on Sunday it posted a statement to its corporate blog with a very different message: "We will continue to place ads across a broad range of networks, including Fox News and its top shows."Reddi-wip, which is owned by ConAgra, tweeted on Monday "our objective has always been to reach fans in ways that align with our values. Therefore, we are removing our ads from the show," in response to a user who asked the brand not to support Hannity. Later, the company said "we removed Hannity from our advertising plans," adding on Tuesday, "this program has not been included in our media plan for a long time."A ConAgra representative confirmed on Tuesday that the company has not advertised with the program for months, but added that the controversy hasn't impacted ConAgra's future plans.Irv Schenkler, Director of the Management Communication Program at New York University's Stern School of Business, said that companies need to take a balanced approach when developing their social media strategies. On one hand, firms should be engaging with their customers online. On the other, they should be wary of jumping into a controversy too quickly, he advised.Sometimes when companies tweet "they are acting from the seat of the pants, as opposed to taking a moment to analyze and examine the dimensions of the event or issue," Schenkler explained.By responding too quickly on social media, companies may end up exacerbating controversies that may fizzle out on their own, he said.Brayden King, a professor of Management and Organizations at Northwestern's Kellogg School of Management, said Twitter can be an easy way for brands to get messages to a large audience. "Twitter reaches a lot of people very quickly," he said, while "a press release can be ignored by the very people you want to see it."But companies do face a risk when they use social media platforms to disseminate a position. "If you don't think through the media strategy carefully, you can expose yourself to criticism from other people -- including people you see as potential customers," King said.Schenkler added that brands may sometimes forget how public their Twitter interactions are."What [brands] might consider to be business conversations are just out there, and people forget that," he said. "And they pay the price sometimes."To protect themselves, Schenkler said, companies may want to enact a social media process or protocol that prioritizes the brand's ultimate objectives -- and keep it in mind when responding to a controversy.  4534

When those Amazon Prime Day orders start arriving, they will come in slightly different boxes.Amazon is encouraging people to get a little creative and have some seasonal fun before recycling those boxes.The box designs are part of the launch of a new augmented reality application by Amazon to create interactive and shareable experiences. Amazon describes it as a “fun way to reuse your Amazon boxes until you’re ready to drop them in the recycling bin.”The boxes coming soon have a white pumpkin and a QR code printed nearby. Images for the Amazon Augmented Reality app show drawings on the pumpkin seeming to come to life as a jack-o-latern.Images on the app description page show different box designs with a corgi dog and car option. No word on when those box designs could be hitting doorsteps.The boxes are also made with less material as part of Amazon’s ongoing effort to create less packaging. 912

With increased expenditures and decreased tax revenues, the debt owed by the US federal government is expected to exceed the GDP of the US in 2021, according to a government analysis.On Wednesday, the Congressional Budget Office released the updated figures showing that the federal government’s debt is projected to be 104% of the size of the economy in fiscal year 2021. 2021 is expected to be the first time since 1946 that the amount of debt is larger than the size of the economy.The CBO’s projection shows that the debt is expected to remain larger than the size of the economy through the upcoming decade.For several decades following World War II, the amount of debt the US owed relative to the size of the economy decreased, bottoming out in 1974 at 23%. The US debt began increasing in the 70s and 80s as balanced budgets became more of an exception. The last time the US had a balanced budget was in 2001. While the US debt burden decreased for most of George W. Bush’s presidency, it began to skyrocket amid the last recession.The CBO says that while 2020 saw a slight decline in revenue, the year saw a massive increase in government spending amid the coronavirus pandemic.To see the full analysis, click here. 1231

While many have people lost their jobs over the past few months, for some people, the COVID-19 pandemic caused a scenario that made it easier for them to find work. Lashaunda Garner is one of those people.“In my situation I was out of work for 16 years,” said Garner.After nearly two decades, Garner found a work-from-home job at the start of the pandemic.“As soon as I got the job, I was like ‘oh my gosh, I can do something past my disability,’” she added.Garner suffers from severe PTSD and anxiety, which makes it difficult to work in a traditional work environment.“In my case, there are certain sounds, certain smells and things that trigger your depression and when I am at home, I can limit those things,” said Garner.While work-from-home options were previously limited. During forced business closures and stay at home orders, the U.S. saw a surge in work-from-home jobs, especially call center positions.“The pandemic struck, and all of the call centers had to send their agents home. This was worldwide. This was something that never happened before,” said Alan Hubbard. “Some of the agents that were sent home in India, the Philippines and China didn’t have the physical infrastructure in order to do those jobs.”Hubbard is with the National Telecommuting Institute (NTI), which helps people with disabilities work from home. In Garner’s case, it had already helped her setup a home office and everything needed to work from home when the surge happened.“You hear people say, ‘you aren’t your job’ right, but for a lot of people, that is how they identify themselves,” said Hubbard. “That they are working, that they are productive. That is the opportunity that we try to provide.”Garner is just one example out of many people with disabilities who have been able to find work-from-home jobs and thrive in that environment over the past few months.Since the beginning of the pandemic, NTI has had a significant increase in companies come to them for help finding workers. They have four times as many available jobs to fill and have actually been able to place nearly 200 people in work-from-home jobs in the last six weeks. When, typically, it places about 50 people a month.“That is what the pandemic has done. It has opened up this opportunity for these folks,” said Hubbard.Hubbard is currently working with a dozen companies looking to hire another 240 people.Lashaunda is thriving in her current role and hoping her story inspires not just other people with disabilities, but the millions looking for work right now.“Do the best you can and fight for what you want,” said Garner. “It may take you, hopefully not 16 years, but you will end up getting it.” 2681