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The stunt even included a sleek website and an?Instagram account.A shopper gasps in disbelief when the secret is revealed. "Shut up, are you serious?" she says.About 80 influencers attended over two nights, according to Payless. They shelled out a total of ,000. One shopper spent 0 for a pair of boots, which represented an 1,800% markup. Payless, however, returned their money and let them keep the shoes. Payless said the influencers were paid a small stipend to attend.Payless said the social experiment was meant to remind shoppers that Payless' affordable shoes are fashionable too."The campaign plays off of the enormous discrepancy and aims to remind consumers we are still a relevant place to shop for affordable fashion," Payless CMO Sarah Couch told Adweek.A study published in 2008 tested the idea that price affects perceptions of quality. Subjects were given inexpensive wine to drink, but those who were told it was more expensive described it as more flavorful and pleasant to drink.This type of marketing, in which real customers are shocked or surprised in order to create viral buzz, has been tried plenty of times.Dove soap started the trend in 2013 with its?"real beauty" ads that showed women sketches of themselves drawn by an FBI artist. Heineken created an ad in 2017?called "Worlds Apart" that put together individuals with opposing political view points.Burger King created an ad in 2017 that dealt with high school bullying, and Coca-Cola and Procter and Gamble earned praise for their "Remove Labels" and "Always Like a Girl" advertisements.Payless has been struggling against online competitors such as Amazon-owned Zappos and buzzy startups like Allbirds. It filed for bankruptcy in 2017 and reemerged from it four months later after shuttering nearly 700 stores. 1854

The track should remain closed until the California Horse Racing Board dumps the drugs entirely, or injured horses whose soreness is masked by legally allowed medication will continue to sustain shattered bones, Newkirk said."PETA renews its call for a criminal investigation into the trainers and veterinarians who may have put injured horses on the track, leading to their deaths." 383

The Safari Park promises Ballet Folklorico dancers, mariachis and festive foods. We're talking street tacos, sangria, margaritas and more. The zoo is also planning soccer acrobatics and bilingual animal shows.  225

The threats appear to be tied to a series of threats made to businesses around the country.Authorities in major cities such as San Francisco, Seattle, Atlanta, Las Vegas, Chicago and New York are investigating similar threats to businesses in their areas. 255

The resident was armed with a rifle, and officials said Kelley and the resident exchanged gunfire before Kelley dropped his weapon and fled the scene in a Ford Explorer SUV. The resident flagged down another man and both men pursued the gunman in a truck and contacted authorities. 281