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(CNN) -- Eco-friendly meatless food products shook up the fast food industry in 2019. Experts say next year's game-changing trend in sustainable consumer goods may be plant-based -- or "vegan" -- athletic shoes.Last week, Reebok, owned by Adidas since 2005, unveiled the design for its first plant-based running shoe, the Floatride GROW, which is expected to hit store shelves in the fall of 2020.The upper part of the shoe is made primarily from eucalyptus. Its soles are made from castor beans and natural rubber. The scheduled debut comes two years after Reebok started selling a "vegan" version of its famed Newport (NP) Classic shoes made with cotton and corn. The more sustainable version of the NP Classics are "lifestyle" footwear not designed for athletic performance.In contrast, Reebok brand president Matt O'Toole says the Floatride GROW is sturdy enough to handle the wear and tear from intense and constant use by athletes."One of the challenges for the innovations team was [the Floatride GROW] had to be equal to or better to" the vegan NP Classics, O'Toole told CNN Business. "We actually have our own testing machines. The shoe holds up just as well as our other [athletic] shoes."Reebok and Adidas are just two of the major athletic retailers vying to get in on the ground floor of what experts expect to eventually be a booming plant-based sneaker market, as discarded footwear fills up US landfills.Americans throw away some 300 million pairs of shoes each year, according to the US Department of the Interior. Combined with discarded clothes, the EPA says those shoes accounted for roughly 8.9 million tons -- about 17.6% -- of the 50.7 million tons of trash that filled American landfills in 2017.Most shoe waste is comprised of non-biodegradable plastic, leather and petroleum-based rubber, materials that take an average of 25 to 80 years to decompose naturally, multiple shoe companies told CNN Business.In recent years, calls for climate change reform and for major corporations to engage in more sustainable business practices have created a niche market among young people who are interested in shoes that are more biodegradable.In 2017, the global market for athletic footwear reached an estimated .3 billion, according to Grand View Research analysis, which concluded the market would increase by more than 5% by 2025.A 2019 "future of footwear" study commissioned by the market research firm NPD found that Millennials and Generation Z, the primary consumers of athletic footwear, are "very concerned" about the environment."Our survey shows that consumers were concerned about where their shoes were made and whether or not they were made ethically," NPD senior sports industry advisor Matt Powell told CNN Business. "About 35% of respondents said they would be willing to pay more for a shoe sustainability made. While it isn't the entire market, that's certainly a category for growth."Nike dipped its toe in the plant-based, athletic shoe waters a few months ago, with the limited release of a "100% organic" custom Nike Air Max 90. The industry leader in athletic footwear partnered with environmentally-conscious, UK streetwear brand Maharishi to create and raffle off pairs of its own "vegan" shoe in August for 0 apiece.The shoes have been resold for as much as ,446 per pair on second-hand retail sites.Maharashi sales associate Miles Chick said the promotion's organizers were inundated with requests to enter the online raffle for Nike's vegan sneakers. "When word spread, it just started kind of ringing alarms in the vegan community," he said.Nike says sustainability has been at the core of its business for decades, but noted that recent research about climate change has compelled the company to change the way it makes and sells its shoes.In 2015 and 2016, Greenpeace criticized Nike and a few other companies for failing to eliminate their use of perfluorinated chemicals (PFCs), which protect products from corrosion, but also make them more harmful to the environment.In August, Nike, Adidas and Puma joined 30 other apparel companies as signatories on the G7 Fashion Pact, which French Prime Minister Emmanuel Macron unveiled at the annual G7 Summit. Nike has also committed to reducing its carbon footprint by 30% by 2030 through its partnership with the UN Framework Convention on Climate Change."We exist to serve athletes. ... We know that if there is no planet there is no sport," a Nike spokesperson told CNN Business in an emailed statement. "Advancing a more sustainable future requires companies of all sizes to think holistically, innovate solutions and adopt the principles of circularity."Powell, the sports industry advisor, says the jury is still out on how many Americans will purchase shoes made from more sustainable materials over the versions they know and love."I think there's a whole lot of other things that go into what makes a shoe successful," he said. "The style has to be right and the shoe has to perform. Reebok knows how to make shoes. I'm pretty convinced this shoe will do well." 5081

"We care about the safety of our community and want to provide assistance for people in distress. As outlined in our Community Standards, we don't allow the promotion of self-injury or suicide and will remove it when reported to us. We also provide people who have expressed suicidal thoughts, and people who want to reach out to a friend who may be struggling, with a number of support options and resources. These global tools and resources were developed with the help of over 70 mental health partners around the world and we’re continuously improving them to build a safer and more supportive community on Facebook.” 629

With many Americans avoiding getting on board passenger jets amid the spread of coronavirus, United Airlines has a plan to continue operating some of its fleet of planes. United Airlines said that it is using some of its largest planes as cargo planes. United Airlines said the flights will be used to carry "critical goods."United said it is using its Boeing 777 and 787 fleet to run 40 charter flights each week, and is looking to add more routes. "Connecting products to people around the world is the United Cargo mission," said United Cargo President Jan Krems. "That role has never been more crucial than during the current crisis. Our team is working around the clock to provide innovative solutions for our customers and support the global community." 771

SAN MARCOS, Calif (KGTV) - A North County military veteran and Cal State San Marcos student is spearheading an effort to expand a veterans remembrance wall in San Marcos. The wall stands at Helen Bougher Memorial Park, and it was funded and put up by a veterans group in 2009, but spots filled-up close after about two years. The open spaces left on the wall now are reserved for POWs and those KIA or MIA. "Unfortunately, I was the one that had to tell all the veterans and their families that there was no room left on the wall, which was unacceptable," said Heidi Rassat, a co-founder for the remembrance wall. Jason Beyer said he believes he was the last to purchase a tile before requests were capped. Now, the ex-Marine is on a mission to add more spaces to the wall. "I think about my co-workers who have passed away, and doing this project keeps their memory alive for me," Beyer said, adding veterans should have the opportunity to be remembered. "They should have this space for their loved ones to remember them, to remember their service, remember their sacrifice," he said. Beyer started a group called the San Marcos Veterans Memorial Initiative. Beyer is also a student at CSU San Marcos, and he has gotten art students involved in designing a way to free up or add spaces to the existing wall. They hope to give design concepts to the city and hopefully begin fundraising next year. "The City of San Marcos is proud to honor our veterans, and we look forward to considering potential proposals for enhancing the memorial," said City Manager Jack Griffin. "(During) my time overseas, never did I think I would be part of such an important project," Beyer said. 1693

(AP) -- Authorities say twin blazes rapidly spreading in Northern California have become the state's largest wildfire in history.The fires burning a few miles apart and known as the Mendocino Complex ignited July 27 and encompass an area the size of Los Angeles. It's the second straight year that California has recorded the state's largest wildfire.Officials said Monday that the flames about 100 miles (259 kilometers) north of San Francisco grew to 283,800 acres (443.4 square miles or 1,148.4 square kilometers).RELATED: Blaze dubbed Holy Fire spreading quickly in Orange CountyThat surpasses a wildfire last year in Southern California that burned 281,893 acres (440.5 square miles or 1,140.8 kilometers). That one killed two people and destroyed more than 1,000 buildings.The new fire has burned 75 homes. It is mostly burning in remote areas but has forced thousands of people to evacuate. 910