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gest campaign around International Women's Day, called We See Equal, in 2017 and continued to build on it this year.Allison Tummon Kamphuis, who leads P&G's gender equality program, explained that the company's first big push came after it named gender equality as one of its initiatives in 2016.In previous years, P&G observed International Women's Day internally, with lectures and events for staff. Now, the company hosts several public-facing events, including a discussion with Katie Couric and an interactive exhibit called "Women at Work: Myth vs Reality."Firat pointed to P&G as a company that has genuinely committed to promoting gender equality.While some brands have given International Women's Day a lot of thought, others are still trying to figure out a way in. Firat said that some companies hope a campaign featuring women's empowerment will help them reach Millennials, who tend to value brands that embrace social causes.Calkins suggested that some companies may also be chasing the success of others."Marketers watch what other marketers are doing," he said."When companies see high-profile campaigns that get some traction ... they are very quick to jump on the bandwagon."Though there are advantages to joining a conversation about gender, there are also risks. "If you're going to be out there celebrating your commitment to gender equality, then it does invite some scrutiny," Calkins said.One example, he said, is the "Fearless Girl" statue.The sculpture was conceived by the powerful financial group State Street and advertising firm McCann as a way to spread awareness of State Street's efforts to increase gender diversity on corporate boards.The campaign was an overwhelming success People fell in love with the statue of the defiant girl staring down the "Charging Bull" in New York City, and she quickly became a symbol of resistance and empowerment.But the sculpture's prominence put State Street in the spotlight when it agreed to pay million to settle allegations that it underpaid female and black employees. The firm denied any wrongdoing.And McDonald's, which has faced protests by employees seeking higher wages, is already being criticized for honoring the day with what some see as an empty gesture.  3975

STOCKHOLM – Greta Thunberg showed support for Democratic presidential nominee Joe Biden in a rare political tweet Saturday.The 17-year-old environmental activist wrote that she doesn’t usually engage in party politics, but the upcoming U.S. election “is above and beyond that.”“From a climate perspective it’s very far from enough and many of you of course supported other candidates. But, I mean…you know…damn!” wrote Thunberg. “Just get organized and get everyone to vote #Biden.”In the same tweet, Thunberg shared an editorial piece from Scientific American that says, “choosing Donald Trump for president is choosing fiction over fact – a fatal mistake.” In September, the publication broke with its 175-year tradition of not endorsing presidential candidates and backed Biden.Thunberg has become a face of the movement to combat climate change.Thunberg has also been criticized by Trump in the past. When the activist was named Time’s Person of the Year in 2019, the president mocked her, saying she needed to “work on her anger management problem, then go to a good old-fashioned movie with a friend.”Trump has publicly dismissed the science on climate change. Last month, he said “I don’t think science knows” what it’s talking about regarding global warming and the resulting worsening of wildfires, hurricanes and other natural disasters. 1355

Students around the country have started to sign petitions, demanding colleges reduce tuition costs amid the pandemic. A recent survey by OneClass.com shows 93 percent of college students feel tuition should be reduced this semester since most classes will be held online.“I feel terrible, you know, by this one semester that I have to pay the exact same amount as I would by getting a whole college experience,” said Gabrielle Perez.Perez is a junior at Michigan State University and is one of many college students demanding lower tuition with online classes. She started a petition at her school, claiming “online classes hold a far less value compared to those that were once in a classroom”“You are at a Big Ten school. I am paying for a Big Ten school. I’m not getting the Big Ten-school experience,” said Perez.Currently, MSU has only committed to a tuition freeze, which essentially keeps tuition the same as the previous two years. However, around the country, other higher education institutions have begun reducing their tuition.Georgetown University, Princeton University, Lafayette College, Rowan University, Spelman College, Clark Atlanta University, and American University are just some of the higher education institutions that have lowered tuition by 10 percent. Schools like Hampton University and Williams College have lowered their tuition by 15 percent, while Southern New Hampshire University (SNHU) announced it will be offering incoming freshman full-tuition scholarships for the first year. All other SNHU students will have their tuition rate slashed from ,000 to ,000.Most schools have held strong in maintaining current tuition rates, with a few even raising tuition.“You can’t talk about prices and what institutions are charging students without talking about cost,” said Denisa Gandara, an assistant professor of educational policy and leadership at Southern Methodist University. “In many cases, the costs are going up.”Gandara explained many higher education institutions are reluctant to reduce tuition because of additional costs this year. Those additional costs include the cost of remote-learning equipment, training instructors to teach remotely effectively, and higher health insurance premiums.“I imagine institutions are still looking at their numbers and trying to decide whether they do need to lower their prices to attract more students,” she said.Some fear a significant number of college students will drop out or take the semester off, and some students have threatened that in their petitions.“You have so much time to go back to college anyways, that this one semester or maybe a whole year is not going to define you,” said Perez.Financial experts like Calvin Williams, Jr., CEO at Freeman Capital, believe a semester or two away from a four-year higher education institution may not be so bad after all. In fact, from a financial perspective both short and long-term, he is encouraging students to do this.During this pandemic, his company has been providing college students with advice on how to save on college tuition. One major way to save, according to William, Jr., is to consider taking transferable classes at a community college where tuition is already drastically lower than that at a four-year college or university.“Going down the community college-first route, for at least a COVID time like this, it will allow you to save money on tuition on room and board, and you will have a lot of flexibility in a year or two when you transfer to a four-year, carry those credits but carry less debt,” said William, Jr. 3592

Stephen Hawking, the brilliant British theoretical physicist who overcame a debilitating disease to publish wildly popular books probing the mysteries of the universe, has died, according to a family spokesman. He was 76.Considered by many to be the world's greatest living scientist, Hawking was also a cosmologist, astronomer, mathematician and author of numerous books including the landmark "A Brief History of Time," which has sold more than 10 million copies.Celebrity deaths of 2018: Remembering those we've lost this yearWith fellow physicist Roger Penrose, Hawking merged Einstein's theory of relativity with quantum theory to suggest that space and time would begin with the Big Bang and end in black holes. Hawking also discovered that black holes were not completely black but emit radiation and would likely eventually evaporate and disappear."A star just went out in the cosmos," Lawrence Krauss, a theoretical physicist and cosmologist, wrote on Twitter. "We have lost an amazing human being."Hawking suffered from ALS (amyotrophic lateral sclerosis), a neurodegenerative disease commonly known as Lou Gehrig's Disease, which is usually fatal within a few years. He was diagnosed in 1963, when he was 21, and doctors initially only gave him a few years to live.The disease left Hawking wheelchair-bound and paralyzed. He was able to move only a few fingers on one hand and was completely dependent on others or on technology for virtually everything -- bathing, dressing, eating, even speech.Hawking used a speech synthesizer that allowed him to speak in a computerized voice with an American accent."I try to lead as normal a life as possible, and not think about my condition, or regret the things it prevents me from doing, which are not that many," he wrote on his website."I have been lucky that my condition has progressed more slowly than is often the case. But it shows that one need not lose hope."Hawking was married twice. He and his first wife, Jane Wilde, wed when he was still a grad student and remained together for 30 years before divorcing in 1995. Hawking was later married for 11 years to Elaine Mason, one of his former nurses.Hawking was born in Oxford, England, on what turned out to be an auspicious date: January 8, 1942 -- the 300th anniversary of the death of astronomer and physicist Galileo Galilei.In an exclusive interview with CNN in October 2008, Hawking said that if humans can survive the next 200 years and learn to live in space, then our future will be bright."I believe that the long-term future of the human race must be in space," Hawking told CNN's Becky Anderson."It will be difficult enough to avoid disaster on planet Earth in the next 100 years, let alone next thousand, or million. The human race shouldn't have all its eggs in one basket, or on one planet. Let's hope we can avoid dropping the basket until we have spread the load."At Cambridge, he held the position of Lucasian Professor of Mathematics -- the prestigious post held from 1669 to 1702 by Sir Isaac Newton, widely considered one of the greatest scientists in modern history.Yet Hawking once said if he had the chance to meet Newton or Marilyn Monroe, he would opt for the movie star.Hawking became a hero to math and science geeks and pop culture figure, guest-starring as himself on "Star Trek: The Next Generation" and "The Simpsons." His life was dramatized in the 2014 movie, "The Theory of Everything."He had at least 12 honorary degrees and was awarded the CBE in 1982. A CBE, or Commander in the Most Excellent Order of the British Empire, is considered a major honor for a British citizen and is one rank below knighthood.Despite being a British citizen he was awarded the Presidential Medal of Freedom, the US's highest civilian honor, in 2009 by President Barack Obama.In September 2016 Hawking joined 375 "concerned" scientists in penning an open letter criticizing then-presidential candidate Donald Trump, citing the threat of climate change and blasting his push for the US to leave the Paris Accord.Fellow scientists hailed Hawking for his work and influence in the field."His passing has left an intellectual vacuum in his wake," tweeted Neil deGrasse Tyson. "But it's not empty. Think of it as a kind of vacuum energy permeating the fabric of spacetime that defies measure."Hawking leaves behind three children and three grandchildren. "We are deeply saddened that our beloved father passed away today," Hawking's children, Lucy, Robert and Tim, said in a statement. "He was a great scientist and an extraordinary man whose work and legacy will live on for many years. His courage and persistence with his brilliance and humor inspired people across the world.""He once said, 'It would not be much of a universe if it wasn't home to the people you love.' We will miss him forever."The-CNN-Wire 4846

Thanksgiving may not have all the fixings this year. Most Americans are planning a scaled back event.But 75% of people told Butterball they plan to have a turkey the same size this year, as last year.“If you're looking for a smaller turkey, I would recommend shopping early to get what you want,” said Andrea Balitewicz, Butterball Turkey Talk-Line Supervisor.While many people are looking for some normalcy this Thanksgiving, 30% are hosting immediate family only.Butterball says there will also be more first-time hosts.“But there's also other products available like our turkey breast roasts, which are perfect for just a couple of people, or you can find the bone in turkey breast and that's a really great product too, and it's some for about six to seven people. So, it's a great product for smaller celebrations.”Butterball is planning the same offerings as usual. About half its turkeys will be in the 10-16 pound range. The other half in the 16-24 pound range.Walmart says it will have 30% more turkey breasts for those that don't want to cook a whole bird, even though they will have plenty of those.Kroger bought more turkeys than usual. It's predicting an increase in demand for alternatives.Turkey sales have been falling in general, according to Nielsen data. Last November they were down 3.5% from the year before. Sales for beef and plant-based meat were up. 1382