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Starbucks is teaming up with the Malala Fund. Barbie launched an "Inspiring Women" series. McDonald's flipped its golden arches to make a W.In 2018, brands are leaning into International Women's Day — and using it as an opportunity to broadcast their commitment to gender equality.Tunay Firat, partnership development specialist at UN Women said that over the past several months, companies have been asking her about ways to get involved. In previous years, she's often been the one to initiate contact."I would call it a societal shift," she said. "[Companies are] reaching out to me from all around the world."Something like this, she added "has never happened since the inception of UN Women," the United Nation's group dedicated to empowering women."Brands are always looking for opportunities to leverage events to shape their perceptions," said Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management."International Women's Day is a perfect opportunity for brands to talk about their commitment to empowerment."For some big companies, the event has become a focal point for major campaigns.This year, Mattel planned its "biggest global effort to date timed to International Women's Day," said Lisa McKnight, global general manager for Barbie, during an analyst event in February.Though Mattel is only offering three new Barbie dolls for purchase right away, it's planning to roll out another 14 "Shero" dolls — including ones based on Olympic snowboarding champion Chloe Kim and "Wonder Woman" director Patty Jenkins.The company is also inviting customers to tweet using the #MoreRoleModels to shout out women who inspire them.Procter & Gamble launched its big

Singer Shania Twain has apologized for saying she would have backed Donald Trump if she had been eligible to vote in the 2016 US presidential election.The Canadian said on Twitter that she did not "hold any common moral beliefs" with Trump and regretted appearing to endorse him in an interview with the Guardian that was published Sunday."I would have voted for him because, even though he was offensive, he seemed honest," the newspaper quoted her as saying. "Do you want straight or polite? Not that you shouldn't be able to have both. If I were voting, I just don't want bulls**t. I would have voted for a feeling that it was transparent. And politics has a reputation of not being that, right?" Twain said. 719

Sharpen your pencils and zip up your backpack because it’s time to go back to school San Diego! That nervous excitement which comes only once a year can mean lots of anxiety for both children and parents as you prepare. Starting off the school year can be easy if you take a few minutes to plan. This includes looking at children’s health and readiness. Vaccinations are an important way of keeping kids safe and healthy particularly when they’re going back to school. What do parents need to be aware of this coming school year?· Make sure to get your school medical checkups and records in order as early as possible. In California, that means No Proof, No School. The only reason not to have a vaccine is because of a medical reason. How serious are vaccine preventable diseases?· Kids are in close quarters on a daily basis so stopping the spread of infectious disease such as measles, mumps and other virus is extremely important. The most recent outbreak of measles in the U.S. have focused attention on this very contagious disease. · “Flu season” occurs in the fall and winter. The CDC recommends that people 6 months and older get vaccinated against the flu. · Whooping cough is particularly severe for young infants. Immunize your school-aged child so that they don't bring whooping cough into the household.What if you don’t have a regular physician or can’t get into see your family doctor before the school year starts? · You can find a community health center in your town. · If you don’t know of one call or go online to 2-1-1 to find the nearest clinic. Getting prepped for the first day. · Build in extra time that morning · Make it a return to routine vs a big day· Arrive at school early so kids can get the jitters out by visiting with friends· Go by the school a couple of days in advance to see what your child’s room is. · Check your school supplies: generally, a list available onlineTransitioning to a new grade or school? · Find out the teachers, class rules and schedules in advance. This is particularly important for incoming kindergarteners, middle and high school students. · Talk to your child about what they are learning in a positive way without imposing your own experiences on them · Be patient. Reinforce successes and discuss learning through failure. · Lastly, we cannot stress enough the importance of Parent Involvement! · It’s easy to be involved in the elementary grades, but equally important if your child is an older student – just different.For more info and a lot more resources be sure to visit the San Diego County Office of Education. Have fun and enjoy the new school year. You got this San Diego! 2659

So you think ice cream is child's play? The state of New York just gave the OK for companies to produce frozen treats that are strictly for the 21 and over crowd.Monday, Governor Andrew Cuomo signed a bill allowing the manufacture and sale of ice cream and other frozen desserts made with liquor in the state. The new legislation is designed to give dairy farmers, liquor and craft beverage producers cross the state a new market to explore."It might be nice for the adults, if they want to have a little bit of alcohol and kind of indulge while the kids are getting ice cream or candy or playing around in the fun atmosphere," said Adriana King, Assistant Manager of King Condrell's Candy and Ice Cream in Kenmore. 723

St. Louis Zoo officials are trying to solve the mystery of how a 62-year-old ball python laid seven eggs without being around a male python for at least two decades. An expert at the zoo says it’s unusual but not rare for ball pythons to reproduce asexually. Pythons also sometimes store sperm for delayed fertilization. The zoo say the birth is also unusual because ball pythons stop laying eggs long before they reach their 60s. The python laid the eggs in July. Three of the eggs remain in an incubator, two were used for genetic sampling and snakes in the other two eggs did not survive. 599