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Experts predict over billion worth of campaign political ads will be produced in 2020. So, what are the campaigns doing to influence your vote? THE EXPERTS To find out the tactics used by campaigns, we reached out to Sara Cutter, a Republican ad maker, and Julian Mulvey, a Democratic ad maker. SECRET #1: FONTPay attention to font. Mulvey says Democrats will use a lot of red lettering in commercials against President Donald Trump. That's because it instills some fear and catches your eye. "It's what I call a black, white and red ad. Which you see a lot in negative adverting. Those are sort of the primal colors and the first color you ever see in your life is red," Mulvey said. Mulvey pointed to an ad by the Lincoln Project as an example of red lettering. SECRET #2: VOICEPay attention to the voice. Sometimes, Cutter says, ad makers will use a female voice when they are worried a claim may be too over-the-top. "There can be more fear in a females voice without it seeming to be too much. There can also be more urgency in a female's voice," Cutter said. SECRET #3: JOURNALISTS Pay attention to journalists appearing in a campaign commercial. While journalists hate appearing in ads, Mulvey says they can't sue to get their face out of them. It's also become more popular in recent years as they test well in focus groups. "Local anchors are trusted individuals," Mulvey said, defending the tactic. SECRET #4: DISTORTED PHOTOSSometimes photos of candidates are altered. A recent ad by individuals trying to re-elect Senator David Perdue made Perdue's opponent's nose look bigger. 1604

Elliot Kreitenberg and his dad started, as he says, "tinkering" with ultraviolet cleaning light back in 2011. They simply wanted to clean basketballs and volleyballs."There’s some concerns about handshakes before and after games in volleyball tournaments and we realized the ball itself can transmit germs from person to person,” Kreitenberg said.Now, their technology that was once used to clean all of those balls - and some hospitals too- is now being manufactured to sanitize airplanes. Back then, they called it the "Germ Ninja."“It looks like a BBQ and you drop a basketball or volleyball and it rolls through and in 15 seconds you can disinfect a ball during a time out,” Kreitenberg said.By the time Kreitenberg, 28, went off to college, he and his family realized something about the airline industry as they took family trips. The planes really needed that same technology.“We realized that airlines don’t have a good way to keep the planes sanitary and we thought maybe there was a way we could apply UV-C there,” Kreitenberg said.So, they re-designed it into the size of a beverage cart and decided to call it the "Germ Falcon." That was in 2014.“And (to) make it fit like a puzzle in the cabin, these wings go over the seats and under the overhead bins and the lights shine up and down and out toward the windows and you can push it up and down the aisle and disinfect all the commonly touched surfaces,” Kreitenberg said.It took them a while to make it fit all the different types and styles of planes. Back then, someone asked Kreitenberg what it would take for the business to take off.“My answer was I’m really not rooting for a pandemic but the experts think we’re overdue for one and we want to work with the airlines to get out in front of it we’re prepared and hopefully we can limit the impact.,” Kreitenberg said.The Kreitenbergs then decided to use it in hospitals. They were in the process of making it work for healthcare when the pandemic he predicted happened.“And then COVID hit and the airlines were in huge demand for our Germ Falcon product line and that’s what this company started on and airlines played a huge role in the way disease spreads around the world and we’re seeing that today,” Kreitenberg said.They started getting flooded with requests from airlines. Which is where Honeywell comes in. They're now partners with the Kreitenbergs and own the manufacturing and sales rights.“We’re taking proven hospital technology that’s been utilized for decades to clean hospitals and we’re now taking that through this product into the aerospace environment and giving the airlines a tool that’s been proven for reducing viruses for years,” Kreitenberg said.Brian Wenig, a general manager within Honeywell's Phoenix based Aerospace component says they're working to get passengers back in the air. The Ultraviolet Cleaning System cleans the aircraft in under 10 minutes.“It has the ability to not only clean the seats and high touch surfaces in the cabin, it also has the ability to clean the aircraft lavatories and the galleys where the crews are working,” Wenig said.They're already in negotiations with airlines and international demos are coming soon. They plan to have 50 available by the end of July and manufacturing 100 per month through the summer. The airlines say one machine can serve five gates to meet the turnaround times between takeoff and landing.The Kreitenbergs say NASA is next. They're working on a zero gravity drone now, like a Roomba for the International Space Station.“I expect you’ll see these in airports and hotels and schools and gyms, athletic facilities and more by the end of 2020 for sure,” Kreitenberg said.He also said it'll be a global household name, or as he says, "The apple of hygiene in the post COVID era." 3792

ENCINITAS (CNS) - The Rancho Coastal Humane Society will take in 23 puppies, adolescent, and adult dogs from the Mexican state of Sonora this morning -- the latest in a series of lifesaving transports from Rescue Fenix in Obregon, working hand-in-paw with the humane society and Greater Good Charities."These dogs were rescued from the streets and taken to the Rescue Fenix shelter," said John Van Zante, RCHS spokesman. "They live in outdoor colony kennels. The puppies and smaller dogs compete for food with every other dog. Many of them would not survive if they were not taken in by Rescue Fenix then transferred out of there."The dogs began their 17-hour ride to Tijuana early Friday morning. They crossed the border early Saturday morning and then got some rest at the home of a Rescue Fenix volunteer in Escondido.The dogs are scheduled to be transferred to RCHS in Encinitas on Saturday morning. Rescue Fenix volunteer Georgina Parsa, who lives in Escondido, will complete the transfer."Our Medical team will perform examinations before the dogs are settled into their new kennels with food, water, and their first soft bedding," said Judi Sanzo, RCHS president. "Some of them will go into foster care with trained RCHS volunteers. In the coming days the dogs will receive more extensive exams, vaccinations, medical treatment including spay or neuter, and each dog will be micro chipped before becoming available for adoption."Sanzo said the relationship between Rancho Coastal Humane Society and Rescue Fenix is new, but it's already proven successful."From the first transfer, we were told that the dogs and puppies who arrived here would not have survived if we had not taken them. That's how important this is. Together -- we save lives," Sanzo said.For more information about Rancho Coastal Humane Society's adoptions visit www.sdpets.org or call 760-753-6413. 1882

Even though it's still September, for some folks the Halloween plans are already in the works. Candy and decorations fill the shelves at grocery stores. The costume shops are open and creative inspiration for spooky fun can be found all over social media.Here are 13 ideas for Halloween decorations, costumes and treats that are getting attention on social media.1. These little monsters look cute and delicious with no baking required. Here's how to make Halloween Oreo pops.2. This display may require a trip to the hardware store, but the finished effect is pretty cool.3. An old pair of shoes can be magically transformed into fabulous witch shoes with a bit of paint, glue and glitter. 4. FOUND! Halloween snacks that are yummy, healthy and will look amazing at your kids or office Halloween party. 5. Admit it, you'd freak out if you walked into a bathroom and saw this. All it takes to make this display is some plastic bugs and removable adhesive.6. Here's an adorable and easy to wear costume for your little ones. Be on the lookout now to find those orange tees and hats then pick up the Cuties box from a grocery store.7. These appetizers require some prep work and supplies, but the cheesy results appear to be worth the effort.8. Glowsticks and a few supplies from the craft store can make amazing glowing ghosts to light up your front porch.9. Coordinating costumes for your kids and dogs can be fun, even if you know your dog will only keep it on for the photo.10.  Here's one you can bring to the office to surprise coworkers. They won't be expecting to see this when they open the donut box.11. You can stick these inside a dark hallway or closet. These spooky eyes were made with lights from the dollar store and sharpies.12. Look for unexpected sources of inspiration for your costume, like in the produce department of your grocery store.13. These are surprisingly simple to make once you get the special baking pan. You can even use pre-made dough and make them ahead of time. Pizza skulls just might be the ultimate in Halloween cuisine. 2082

ESCONDIDO, Calif. (KGTV) - Escondido Police reported Monday the discovery of a mule less than a day after she was reported stolen. 143

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