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发布时间: 2025-05-31 09:12:34北京青年报社官方账号
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Coca-Cola wants Americans to give Coke Energy a shot.The beverage company will start selling four varieties of its energy drink — Coca-Cola Energy, Coca-Cola Energy Zero Sugar, Coca-Cola Energy Cherry and Coca-Cola Energy Cherry Zero Sugar — in the United States in mid-January. Coke Energy and Coke Energy Zero Sugar are already available internationally, but the cherry flavor is new.The new product is designed to help Coke to introduce Coca-Cola drinkers, who may not consume energy drinks, to a growing category. It's also a way for the company to make sure that its core Coca-Cola brand remains fresh.But first, Coca-Cola has to make sure drinkers understand just what Coke Energy is.A boost of energyCoca-Cola Energy has 114 mg of caffeine in each 12-ounce serving.That's nearly four times the caffeine in a can of regular Coca-Cola (34 mg), and three times the caffeine in a can of Diet Coke (46 mg).It will be more expensive, too: Coca-Cola Energy will have a recommended price of .49 per 12-ounce container. Similarly-sized regular Cokes are generally sold in packs of 12, and cost about per package (about 33 cents each).In the United States, total energy drink and energy shot sales reached about .5 billion in 2018, up 30% from 2013, according to a report from research group Mintel. The sector could have sales of about billion in 2023, Mintel projects.Coke drinkers aren't really in on the trend, according to Coca-Cola Brand Director Janki Gambhir."Many consumers that drink Coke don't engage in the energy category today," she told CNN Business, noting that they still may be interested. "A lot of the work that we will do will be focused around educating consumers," she said.To figure out how to make Coke Energy work in the United States, the company spoke with more than 1,100 people — including energy drink consumers and those that don't regularly drink the beverage — to make sure that it delivers what people want. The company plans to introduce the product by advertising it through television commercials and billboards, as well as handing out samples.With Coca-Cola Energy, the company hopes to boost sales within the Coke brand rather than steal share from other energy drinks or Coke flavors. Coca-Cola owns about 18% of Monster Energy, and has a strategic partnership with the company.In addition to giving Coca-Cola another way into the energy sector, Coke Energy can help make sure people don't stop drinking Coke.Keeping Coke currentCoca-Cola has ambitions of being a "global beverage company." It sells iced tea, juice, water, coffee and smoothies. But Coke is its core business, and only a few years ago the Coke brand was stagnating.To boost the brand, Coca-Cola has given Diet Coke a millennial-friendly makeover, launched a new flavor and, for a limited time, brought back New Coke in partnership with Netflix's "Stranger Things." Coca-Cola Energy and Coca-Cola Plus Coffee, which is for now only available internationally, are more ways to keep people excited about cola.So far, Coca-Cola's efforts to revitalize its core brand seem to be working. Second quarter sales were driven in part by 4% global growth in trademark Coca-Cola, the company said. And international sales of Coke Energy are "encouraging," said CEO James Quincey in a July call discussing the quarter's financial results .Coca-Cola hopes that Coke Energy will be a continued source of long term growth, said Gambhir, adding that there is a "pipeline full of new flavors" and other innovations for the platform. 3543

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DENVER, Colo. – As the COVID-19 pandemic shuts down several businesses, others are cashing in. The coronavirus crisis is causing pot sales to surge. “It’s never a dull moment around here now; it’s been crazy,” said a budtender at Euflora Recreational Marijuana Dispensary in metro Denver.Euflora has seen an 85% increase in sales since a stay-at-home order went into effect. “We have never seen anything like this,” said Ashley Chubin, Euflora national brand director.Chubin says her company’s dispensaries in California and Colorado are now only offering curbside pot pick-up.It’s an adjustment of day-to-day operations to make sure both workers and customers stay safe during this worldwide crisis.“We are trying to do our very, very best as far as what the state and government is saying,” she said. “Everybody has gloves. We’re standing six feet away.”As more people practice social distancing, Euflora leaders say they now have more of a social responsibility.“We need to stay healthy and safe and happy,” said store manager Pam Pacheco. “So, if we can continue to purchase safely, let’s do it.”Pacheco says customers are stocking up on everything from edibles to flower and that the curbside pickup is helping people get their pot – and peace of mind. “I think the nerves have calmed down,” she said. “I think this is catering to them. Everybody feels good and we’re still able to give them product.”To get pot products, customers order online, drive to a dispensary where they’re greeted by a budtender who checks their identifications, takes their cash and brings back a bag filled with items containing THC or CBD.They’re products that some say help improve their quality of life.“I have Parkinson syndrome and I tremble a lot,” said one customer. “It helps to calm me down.” One couple was visiting Colorado from Illinois where weed was recently legalized. “The lines back at home are basically around the block and they don’t ever have what you want,” they said.Right now, recreational marijuana is legal in 11 states and legal for medical use in 33 states.Some states have deemed marijuana dispensaries essential businesses, which allows them to stay open and offer customers cannabis. However, there are some worries about people stocking up on weed and isolating themselves from society.“I would say it’s a huge concern by the states making it one of the essential needs,” said Tricia Hudson-Matthew, Ph.D., an addiction specialist at Metropolitan State University of Denver. She believes panic buying pot can lead to all kinds of emotional issues.“People are scared they don’t know what to do and they’re self-medicating and when that doesn’t work or we need a stronger dosage then we start to panic,” Hudson-Matthew said. She says those using pot recreationally should strongly consider facing their fears of this pandemic sober. “Our body would naturally release some of the endorphins that we need as we sit in that place and start to process,” she said. “So, we don’t need to self-medicate.”Dispensaries like Euflora say they’ll continue cannabis curbside pickup as long as the law allows. Helping customers get weed safely while slowing down the spread of coronavirus. 3200

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EVANS, Colo. — Ernesto Castro says he felt like he had a second chance at life after leaving the hospital where he spent days in a coma, hooked up to a ventilator, 176

  

Delta Air Lines is giving passengers to one of the Dominican Republic's airports the right to change or cancel tickets without the usual penalty.The flights covered by the waiver are those going to and from Punta Cana, on the eastern tip of the Island, where 271

  

DETROIT — After a fall in her home, 78-year-old Bessie Owens said she just needed some help getting a wheelchair ramp installed. Instead, the longtime 168

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