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'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526

There's a good chance that many leaders of tomorrow will either be named Liam or Emma.That's because, according to the Social Security Administration, those names were the most popular for babies in 2017 — the second year in a row both names were among the most popular.2017 marks the fourth year in a row that Emma was the most popular girls name. In 2012 and 2013, Emma also placed second among most popular girls names.After placing as the second-most popular boy name from 2014 to 2016, Liam finally broke through and topped Noah as the top boys name. Noah finished in second place in 2017.The boy's name that saw the biggest increase in popular between 2016 and 2017? Wells, which jumped 504 spots up to 915th. Ensley jumped 1,461 spots — the most among girls names — to 965th place.Among the notable boys names that saw their popularity drop were Riaan, Chad and Nickolas. Julianne, Wendy and Milania were the girls names that saw significant drops. View the SSA's Top 10 baby names below. 1038

There’s no doubt that this is probably one of the most polarizing election years in history.The tension can cause anxiety. According to the American Psychological Association, two in three adults say this election has been a major source of worry. Now health experts say that stress could also affect our children.Child and adult psychiatrist Dr. Judith Joseph has some advice for parents to help manage their children's anxiety during this time of unrest.She says it starts with communication. When there's a lot of stress in the environment, Dr. Joseph says that also cause the cortisol levels to also go up causing you to lose focus. It's important to talk to your children to find out how they're feeling.Next, use the election as a teaching moment and reassure them they are safe no matter the outcome. Create a project that involves kids learning about the voting process and how government works. Also, limit news exposure. Getting too much screen time can only lead to more anxiety.Furthermore, while creating a large change may be a bit of a stretch, Dr. Joseph urges parents to be honest about what’s happening in the world and focus on empowering our youth by allowing them to give back locally.Finally, encourage kids to keep a journal. Writing will also help them manage sleep and anxiety, further putting them on the right path to getting through these rough times worry free.This story was originally published by Stacy-Ann Gooden at WPIX. 1462

This cannot be a partisan moment.It must be an American moment.We have to come together as a nation.— Joe Biden (@JoeBiden) October 2, 2020 147

THOUSAND OAKS, Calif. (AP) -- A survivor of the mass shooting at a Southern California bar was also at the Las Vegas music festival that ended in a massacre last year.Dani Merrill says she's upset that such bloodshed has now come to her hometown.Merrill joined hundreds of people at a vigil Thursday night to mourn those killed at the Borderline bar in Thousand Oaks.RELATED: 13 dead in mass shooting at Thousand Oaks barMerrill says she escaped when the shooting began by running out onto the bar's loading dock.Thousand Oaks acting Mayor Rob McCoy told the crowd the city is hurting but will heal.RELATED: Lawmakers respond to Thousand Oaks mass shooting 674