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Chick-fil-A thinks the future of fast food isn't in the restaurant; it's in your living room.Last week, the company opened up two prototype restaurants devoted exclusively to fulfilling delivery and catering orders. Over the summer, the company started testing out a meal kit service.Chick-fil-A believes people think about food the way they think about shopping: Why go to a store when you can order online? To stay ahead of that trend, Chick-fil-A is getting creative about how to reach people at home, work and parties — and it's miles ahead of the competition."Our mission is to be convenient," said Luke Pipkin, who works on innovation within the company's Beyond the Restaurant team, which is dedicated to exploring off-premise opportunities like delivery, catering and meal kits.The new restaurants don't have dining rooms, so the locations have larger kitchens. They're also cash-free: Customers have to use DoorDash or a credit or debit card. Chick-fil-A encourages customers to order directly from its mobile app. And Chick-fil-A put the locations by highways and major roads in Nashville and Louisville to facilitate deliveries.That makes the test locations "pretty differentiated from our regular restaurants," Pipkin said.Chick-fil-A isn't alone: All fast food companies are trying to figure out ways to reach people at home and get more customers to use their apps.Nearly two-thirds of consumers say that more fast food restaurants should offer delivery and takeout options, according to research company Mintel. And 46% said that they'd be more inclined to pick up an order from a restaurant if there was a dedicated pick-up area.Mintel also found that in the three months ending in September, 27% of people surveyed said they ordered delivery directly from a restaurant online or through an app, and 13% said they ordered delivery from a third party.The "off-premise business is really booming within the food service sector," said Amanda Topper, associate director of foodservice research at Mintel.Chick-fil-A is well ahead of the curve. While the chicken chain is going cashless and opening restaurants without dining rooms, competitors are working on streamlining their digital pickup areas and using promotions to raise awareness for their apps."They've seemed to be deploying a number of innovations ahead of the industry," said Melissa Wilson, a principal with the food service consulting company Technomic.Plus, catering is an important part of the restaurant's business. About "14% of Chick-fil-A customers try Chick-fil-a for the first time through catering," said Pipkin.Overall, Chick-fil-A's methods are working.The chain has grown "exponentially" in recent years, said Wilson. Chick-fil-A is a private company, so its sales figures aren't public, but Technomic's research found that Chick-fil-A generated billion in sales in 2017. Three years before that figure was about .8 billion, Wilson said."They test things very carefully," she added. "They are very thoughtful."Customers love Chick-fil-A. In a sector where customers tend to be brand-agnostic, "they benefit from having a really strong brand loyalty," said Topper.That may be why the brand is comfortable testing out creative concepts, she said. Customers are likely to stick with Chick-fil-A even if the meal kits or new locations are a flop.The company is moving slowly, for now. Meal kits are being offered for just a few months in Atlanta. Once the test ends, in mid-November, Chick-fil-A will decide if and how to move forward.The company plans to open more catering- and delivery-only restaurants next year, Pipkin said.If Chick-fil-A is successful, other companies may follow its lead, Topper said. "When one operator ... makes that move, others follow." 3792

CHULA VISTA, Calif., (KGTV)- It has been one week since the brutal attack and rape of a young woman at Otay Park. But Chula Vista Police say their investigation is far from over. Now nearby schools are reminding parents to stay vigilant. Chula Vista Police said last Monday, a woman in her 20’s was exercising on the stairs at Otay Park. But on her way down, someone pushed her from behind, knocking her unconscious.The perpetrator then raped her, stole her things, and ran.When she woke up, she managed to flag someone down at the park, who then called 9-1-1.It has been seven days into the investigation. But the Chula Vista police department says the perpetrator is still at large. Detectives are now reviewing and enhancing several pieces of video evidence.They are also waiting to get the results of the victim’s rape kit. Last week, Otay Elementary School Pirincipal, Monica Castillo sent a letter to parents addressing the recent crime that happened next to school property. 1009

CHULA VISTA, Calif. (KGTV) - A Chula Vista school rallied around one of its own students faced with tragedy Thursday night.Camarena Elementary hosted a fundraiser for the family of Aura Mancilla, a mother who was murdered earlier this month.“She was here [at Camarena] almost every day trying to help out her daughter and our community,” said her friend and PTA President Karina Jones. Chula Vista Police said David Bell shot Aura Mancilla and her aunt, Patricia Garcia, in Mancilla’s home.  Thankfully, Mancilla’s daughter, Iyali, wasn’t home.  Bell later took his own life.The Camarena community organized a dinner fundraiser Thursday night where local vendors brought their food trucks and tents and donated 20% of the proceeds to the family. “It’s something that you want to take care of that child to make sure that she’s still loved and that we’re here for her,” said Jones.Chula Vista Police said they still don’t have a motive for the two killings. 989

CHULA VISTA, Calif. (KGTV) — Chula Vista's sprawling University and Innovation District site was presented to California State University consultants this week as a possible location for a future campus.Eric Crockett, Chula Vista's economic development director, says consultants provided city, business, and education leaders with "a lot of feedback" during discussions about the region's possibilities."Everybody was very supportive, everyone knows there’s a need for higher education," Crockett said. "South Bay has a need for higher education."Chula Vista Mayor Mary Casillas Salas added that the meeting showed "pretty significant movement" for the city's planned University and Innovation District, which includes more than 500 acres of availability for a campus."I think is the best argument in our favor is that we're in a bi-national region and that this is a huge economic driver in the State of California," Salas said. "If you want to enrich the California economy, building those educational ties is the best for the future."RELATED: Groundbreaking ceremony held for two projects along Chula Vista BayfrontPalm Desert, Stockton, Concord, and San Mateo County are also being considered for a future CSU site.Mike Uhlenkamp, senior director of public affairs for CSU, cautioned that even though cities are being considered, it's not a guarantee that a campus gets built anywhere. Right now, he says the university system is "kicking the tires" with a feasibility study. Uhlenkamp added that building a campus could cost millions of dollars, so it's a tough argument to start.Which is where Chula Vista's argument looked to make an impact, drawing inspiration from another CSU project: San Diego State Mission Valley.Crockett said that a potential CSU campus in Chula Vista could mix in commercial and residential uses to help with funding.RELATED: SeaWorld's Sesame Place theme park begins construction in Chula Vista"It’s nice with what SDSU has done, it helps. The state already understands that model," Crockett said. "It’s almost the same for-profit model."City officials have already envisioned the district would include a commercial and residential component. The now city-owned Olympic training center, adjacent to the site, added to the appeal for any collegiate athletics. Chula Vista laid all of those qualities on the table."We’re trying not to create a drain on the state or take money from other universities," Crockett said. "When we did our planning document, it also contains for-profit uses."In addition to Chula Vista's land availability, the area is home to Southwestern College and situated near several other community colleges, including San Diego City College, San Diego Mesa College, Cuyamaca College, and Grossmont College.Salas added that the city has continued talks with San Marcos-based Saint Katherine College for 10-acres of the site. Salas said that university could potentially start off the site's development and work alongside the CSU development, adding more appeal for CSU.Consultants will continue to meet with leaders from each community to learn how a potential campus could best serve the state's higher education needs. Those meetings will consider the area's relationship with community colleges, benefit to the region, land availability, and potential enrollment.Consultants developing the feasibility study are working on behalf of CSU to keep the process objective, Uhlenkamp says. Crockett said the feasibility study should be finalized by July 1. 3515

CHULA VISTA, Calif. (KGTV) - In light of threats being made to schools across San Diego County in recent weeks, Chula Vista school and city officials will host a town hall meeting on school safety Monday evening. 220

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