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BEIJING, Jan. 23 (Xinhua) -- Three years ago when Jason Shen stood on the Times Square for the first time, he didn't expect that a video clip he produced could be shown at the "Crossroads of the World"."In the eyes of an advertisement specialist, Times Square is a dream, where the biggest screen was as tall as a four-storey building and every day about 70,000 passengers could see the ads," said the chief executive officer of Shanghai Lowe & Partners advertising company.The company won the bidding of producing China's national publicity video in November 2009."Our biggest challenge was how to show a real China within just 60 seconds," he recalled.After brainstorming, his team agreed that the main theme should be human beings."The persons appearing in the video clip were like messengers to convey China's friendliness to the world," he said.The video was a step China takes in its foreign relations efforts, and a chance for Shen individually to fulfill a dream.Working as the chief executive producer, Shen gave some details in the filming of the video."Famous actress Zhang Ziyi was a very amiable person," he said. "She was very cooperative and the dress she wore was decided by arranged by our team."John Woo was excited hearing about the plan to make such a national publicity video work. "He told me that it was like reviewing the excitement when hearing China won the bidding of the 2008 Beijing Olympics."Deng Yaping, the four-time Olympic table tennis champion, was not sure how to pose in front of the camera."I told her that she just need to smile like when Ex-Olympic Chief Juan Antonio Samaranch put the gold medal around her neck," Shen said.All celebrities agreed to appear in the video free-of-charge.The smiling faces at the end of the 60-second video were gathered at the Shanghai World Expo, when it was hot and the temperature reached 40 degrees Celsius.But Shen and his team were left with some pity. "It was not easy to have six astronauts including Yang Liwei in the filming. But we could have made the video more lively by asking them to change more poses," he said.After the video was aired, Shen was sometimes questioned if the 59 persons in the short video could represent the entire of China."A good advertisement should give audiences strong visual impact and be enlightening," he said. "I believe that the celebrities and ordinary people from all walks of life could represent a mild and elegant image of China."The 60-second national publicity video is shown 15 times every hour on the Times Square from January 17 to February 14. It is expected to be aired on CNN from January 17 to February 13.A 15-minute documentary produced by the team, which is to be used at important events of Chinese embassies, was also finished. It will show the beautiful scenery of China.

BEIJING, Jan. 23 (Xinhua) -- Chinese President Hu Jintao's state visit to the United States, during which he reached important consensus with U.S. President Barack Obama on building a cooperative China-U.S. partnership based on mutual respect and mutual benefit, has been closely followed by world media.The visit has drawn "unprecedented" world attention, said Gu Xuewu, director of the Center for Global Studies at the University of Bonn.NEW CHAPTER IN DEVELOPMENT OF CHINA-U.S. TIESCommenting on Hu's visit, which occurred at the beginning of the second decade of the 21st century, Professor Severino Cabral, director of Brazil's China and Asia-Pacific Research Institute, said the visit opened a new epoch for China-U.S. relations.The resumption of dialogue between the world's two major economies, which itself is a significant event, would exert great influence on the new world agenda, and hopefully help eliminate the residual cold war mentality and take bilateral relations to a new era, he said.Chen Kang, professor at Lee Kuan Yew School of Public Policy at the National University of Singapore, said that the joint statement issued by the two sides during Hu's stay -- built upon bilateral efforts to establish a cooperative partnership based on mutual respect and mutual benefit -- is a clear reflection of the two countries' resolution and pragmatic attitude in jointly meeting global challenges.China Press USA, a New York-based Chinese language newspaper, said in an editorial that the two countries' commitment to building an all-round and mutually beneficial, win-win economic partnership, as put in their joint statement, is the greatest achievement that comes out of the meeting between the leaders of the two countries in the economic sphere.Nouvelles D'Europe, a major Chinese language newspaper in France, said in an editorial that Hu's visit yielded fruitful results which are indispensable to world peace and development.In their joint statement, the two countries for the first time defined that China-U.S. partnership is based on mutual respect and mutual benefit. Stable China-U.S. relations contribute to world stability, and a win-win scenario between China and the United States is conducive to a scenario of multi-party-win in a multipolar world, it said.International Daily News, an Indonesian newspaper, said that Hu's visit achieved a historic breakthrough. Their joint statement signaled a new chapter in their "cooperative partnership based on mutual respect and mutual benefit," and Asia is hailing the new orientation of bilateral ties and achievement set up by the leaders of the two countries.

SAN FRANCISCO, April 8 (Xinhua) -- YouTube on Friday launched YouTube Live, a homepage for live content on the site and a new live-streaming platform.As part of the service, the world's largest video-sharing website introduced a new browse page, www.youtube.com/live, where users can view live events and add upcoming events to their calendars.YouTube said it would gradually roll out a live streaming beta platform, which will allow certain YouTube partners with accounts to stream live content on the website.The new service will "integrate live streaming capabilities and discovery tools directly into the YouTube platform for the first time," YouTube said in a blog post.U.S. media recently reported that YouTube is planning a major overhaul and is negotiating with Hollywood and music producers for materials to offer on a lineup of new channels, with the aim to compete with broadcast and cable television.

BEIJING, May 24 (Xinhuanet) -- The PlayStation Network's shutdown caused by hacker's attack has cost Sony 14 billion Japanese yen, or 171 million U.S. dollars.Sony revealed the figure on Monday as a part of its overall loss in the massive earthquake and tsunami, 3.2 billion U.S. dollars, in the company's fiscal year ending on March 31, 2011.The 171 million U.S. dollars cover the lost revenue, the customer compensations, the security and legal enhancement fees and the free games the company offered as a goodwill gesture.The cyber-attacks, which kept the PlayStation Network offline from April 20 to May 15, involved the theft of personal data from more than 100 million accounts of the gamers.But the crisis was far from over yet."So far, we have not received any confirmed reports of customer identity theft issues, nor confirmed any misuse of credit cards from the cyber-attack," the company said, "Those are key variables, and if that changes, the costs could change."

来源：资阳报