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'Tis the season for spicy lattes, fast food turkey sandwiches and pumpkin-flavored everything.If you're a fan, you'd better act fast: They won't be around for long.That's by design. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management.Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, Starbucks customers habitually get excited about Pumpkin Spice Lattes. In November, customers come in to check out the new holiday cups."When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store," Chernev explained.It's not just Starbucks that comes out with seasonal specials: Dunkin' Donuts announced a whole slew of pumpkin-flavored treats in August. McDonald's is getting ready for winter with the McRib. As the holiday season gets into full swing, we'll be sure to see Santa on Coca Cola bottles, turkey sandwiches from Subway and more. In the spring, it'll be Girl Scout cookie time.Related: The McRib is back at McDonald's For fast food chains in particular, which rely on familiarity, holiday items can offer consumers some variety."You need consistency because that's the brand mantra," said Chernev. "But no matter how much you like something, consuming something different ... increases the enjoyment of what you consumed before."Chernev says it's a neat marketing ploy: Although a specialty item may be exciting on its own, it can also remind consumers how much they like the basics.Seasonal offerings can also give brands a chance to test a new product. When Starbucks announced the return of the Pumpkin Spice Latte this year, it also unveiled the Teavana Pumpkin Spice Chai Tea Latte.And Chernev pointed out that seasonal menu items mean brands have something new to talk about every quarter.Starbucks says that's part of the rationale behind its seasonal drinks"We strive to provide our customers with unique, seasonal offerings to celebrate each season, and customer response has been extremely positive to that," a company spokesman said.Related: Hey, latte fans: Maple is having a moment this fallThere are some basic supply-and-demand economics behind limited-time releases too: Scarcity can build hype."It's a way to create excitement for the menu," said R.J. Hottovy, a consumer strategist for Morningstar.Items that might be popular for a few months probably wouldn't generate enough year-round demand.For example, when the McRib debuted in 1981, it was a dud. McDonald's pulled it from its menu four years later. Though it never achieved nationwide success, there were parts of the country where the McRib generated a solid enough fan base to bring it back every now and then."There's a lot of mystery around why the McRib comes and goes, but to be honest it's a local option based on consumer demand," a McDonald's spokesman said.The McRib works very well in the Midwest, but doesn't necessarily work as well in the coastal areas, Hottovy noted. That's why it makes sense to restrict the amount of McRibs that go on sale.Hottovy explained that sales typically rise for a short time when companies unveil seasonal items. But after a few weeks, that demand drops off after the core fans of the limited time product are satisfied.So enjoy your Pumpkin Spice Latte while it lasts. And let's be honest, you probably wouldn't want one in April.The-CNN-Wire 3526

This early Saturday, July 4, 2020 photo provided by the Washington State Patrol shows the vehicle of Dawit Kelete who is suspected of driving into a protest on Interstate 5 in Seattle. Seattle has been the site of prolonged unrest following the May 25 police killing of George Floyd in Minneapolis. (Washington State Patrol via AP) 339

TOOELE, Utah — Over the past few weeks, people in Utah have been reporting mysterious packages they’ve been receiving in the mail from China. Federal officials could pick up the investigation. Lori Culley said she was excited to find two small packages in her mailbox on Tuesday. Although most of the writing on the outside was in Chinese, the label indicated there would be earrings inside.“I opened them up and they were seeds,” Culley said. “Obviously they’re not jewelry!”Culley couldn’t understand why she would be receiving mislabeled seeds from China in the mail, but at first she didn’t think much of it.Plants and seeds are strictly regulated in Utah.The Utah Department of Agriculture and Food will likely team up with Customs and Border Protection agents to investigate.An employee with the Utah Department of Agriculture picked up the seeds within a few hours of learning about the incident.Culley posted about the strange incident on Facebook, she was surprised to learn the same thing has happened to “at least 40 people” who either publicly commented or privately responded to her post. Now Culley wonders how many people might have been so curious about the seeds that they decided to plant them.“There was an article that I found in the UK saying this has been happening over there, and they are bad seeds, they are invasive,” Culley said. “I hope that it’s nothing too serious… don’t throw them in the garbage. Don’t plant them. Don’t touch them.”Employees with the Utah Department of Agriculture encourage anyone who received mysterious seeds in the mail to please give them a call so they can pick up the mail for further investigation.“I mean there’s even a possibility it could be a drug or something!” Culley said. “It just smells – it doesn’t sound right.”The Better Business Bureau is planting a different idea.Jane Rupp, president of BBB’s Utah chapter, said the incidents could just be a scam known as “brushing” where some companies will send you a product so they can post a fake review in your name.“That is rather random. I don’t think I’ve heard of seeds before,” Rupp said. “The first thing to do is Google your address and see what’s out there. Numerous things will come up when you Google your address. It’s kind of scary sometimes.”“Hopefully that’s all it is, but why?” Culley said. “We just can’t be too vigilant. We have to. There’s too much crazy stuff going on in our world anymore, and a lot of it’s coming from China.”This story originally reported by Adam Herbets on fox13now.com. 2532

Three explosions that occurred when people picked up packages outside their residences appear to be connected, Austin, Texas, city Police Chief Brian Manley said Monday at a news conference.A Monday morning explosion killed a 17-year-old African-American boy and also injured a woman at the house. A second Monday explosion left a 75-year-old woman in critical condition, the chief said. A March 2 blast killed a 39-year-old African-American man.All the explosions occurred when people who lived at the residences went outside and picked up packages, Manley said. The packages were not delivered by the postal service or delivery services like UPS or FedEx, he said."The evidence makes us believe these incidents are related," he said, saying investigators have not come up with a motive or whether anybody has claimed responsibility. It's not known if the victims knew each other or if they were targeted, he said.Police also have not decided if these are hate crimes, but said that's a real possibility of the victims' races."We're not ruling anything out at this point," he said. "We're willing to investigate any avenue."Authorities have only identified one victim. Anthony Stephan House, 39, died from injuries in the March 2 explosion, police said. The elderly woman injured today sustained life-threatening injuries, the chief said.In describing the Monday morning blast that killed the teenager, the chief said: "What we understand at this point is that early this morning is that one of the residents went out front and there was a package on the front doorstep. They brought that package inside the residence and as they opened that package, both victims were in the kitchen, and the package exploded, causing the injuries that resulted in the young man's death and the injuries to the adult female."The female's injuries were not life-threatening, he said.Manley strongly urged residents to be on the lookout for suspicious packages and to alert authorities immediately."If you've received a package that has been left on your doorstep or left in your yard or left on your driveway that you were not expecting or that was not from someone you know, then give us a call," Manley said.Likewise, he urged the thousands of visitors in town -- many at the South by Southwest Interactive Festival -- to be cautious. "Enjoy yourself, have a good time," he said. "But be aware, be suspicious."The festival began Friday in downtown Austin and ends Tuesday. The explosions are not in the immediate vicinity of the festival.Texas Attorney General Ken Paxton urged all Texans to be cautious. "With three reported explosions in the Austin area, I want to urge all Texans to report any suspicious or unexpected packages arriving by mail to local law enforcement authorities. Call 911 immediately if you receive something suspicious," he said on Twitter.Local police, as well as agencies including the FBI, and the Bureau of Alcohol, Tobacco, Firearms and Explosives, are working on the case.The ATF is processing evidence from the first device at its lab and evidence from the second device will also be sent to an ATF lab for consistency.Governor Greg Abbott announced a ,000 reward was being offered for information leading to the identification and arrest of the person or persons involved in the deadly package blasts. 3330

There’s a new trend in engagement rings.Instead of a diamond ring around your finger, a diamond is embedded in your finger.“We notice lately a lot of people coming looking for that,” Sam Abbas, who owns NYC Ink Studio in the West Village, told Hsu.Apparently, some millennials are ditching the usual engagement ring and instead piercing their ring fingers.“I think it looks nice, but if you really think what it’s doing to the body – and you can have scarring – it’s so many complications that can happen from it,” Cynthia Rivas said.Abbas said there could be problems if the person doesn’t take care of the piercing, such as cleaning it two to three times a day and making sure the piercing artist has experience.“You’re dealing with the blood, so you got to be very, very safe,” he said. “What we do, we sterilize everything.”A piercing artist marks the spot with a pen, cleans with alcohol and iodine, uses a tool to remove a small patch of skin, and then inserts an anchor made of titanium or gold, which holds the gem, Hsu reported.The whole process takes about 10 minutes and costs around 0 for the piercing. The diamond you choose is a separate cost.As for the pain?“You’re going to feel it. You’re getting pierced. It is a little bit painful. But people did it, and I have a lot of people who say, ‘Oh nice, it’s nothing, I expect more,” said Abbas.Dermatologist Dr. Monica Halem told Hsu she has some concerns.“First of all, these procedures are not being done by a doctor, and it is a surgical procedure,” she said. “There are a lot of important structures that sit right under the skin there that can easily be damaged, like tendons.”There’s also the danger of the diamond snagging.“That’s sitting right above the skin, that’s easily caught on something and can do a lot of damage,” said Halem.She said you should think carefully before going for the new trend.Healing from this kind of piercing can take up to 20 weeks. If you want the diamond removed, that’s possible but more painful than the initial piercing. 2035