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Doors bursting open at stores. Crowds spilling into the aisles. Elbows brushing up against others. Products flying off shelves. These are the hallmark images of Black Friday.Well, they were.That was before the COVID-19 pandemic gripped the nation. Now, the future of the biggest shopping discount day of the year is unknown.Yes, it will still happenFor many, shopping on the day after Thanksgiving is a tradition. Historically, it’s also one of the best days of the year to save money on big-ticket items like electronics and appliances.But with social distancing the norm, it’s hard to imagine shoppers camping out on the sidewalk next to one another this year ahead of Nov. 27. It’s even more difficult to picture stores overflowing with excited shoppers.Retail experts believe Black Friday will still happen in 2020, despite the pandemic. But there’s no disputing the fact that it won’t be a traditional experience.“Being there at the crack of dawn, waiting in lines, the hustle and bustle in the store — that’s probably not going to exist,” says Jane Boyd Thomas, a professor of marketing at Winthrop University in South Carolina who has done research about Black Friday.Sales will shift further onlineFor years, Black Friday has shifted to online channels, merging with Cyber Monday into a weekend-long event. The pandemic is set to further cement that transition.After months of shelter-in-place orders, consumers have become more comfortable shopping from home. That will likely lead to an increase in online Black Friday purchases this year, says Dora Bock, associate professor of marketing at the Harbert College of Business at Auburn University in Alabama.But the changes could go a step beyond that. COVID-19 has illuminated failings in the supply chain, and Thomas believes many consumers will opt for contactless curbside pickup options (as opposed to shipping to their home) to guarantee that the items they’re buying online are actually available — and not out of stock.Still, that doesn’t necessarily mean stores will be ghost towns.“They want something normal,” Thomas says of some shoppers. “I do think that will drive people to go in to see the lights, to see the trees — all the stuff that goes with that experience.”Doorbusters could be deepEven though the experience will look different, Black Friday discounts might be particularly relevant this year, especially as millions of Americans have faced unemployment and other financial hardships in 2020.While consumers have largely focused on purchasing essential items during the pandemic, Bock anticipates competitive prices on discretionary products like apparel and jewelry.Consumers might also have an appetite for traditional Black Friday categories, such as computers. Thomas expects these discounts will be appealing, considering how critical laptops have become as Americans work, learn and interact virtually from home.“There’s a large number of consumers that look forward to Black Friday because it provides them a sense of excitement,” Bock says. “People feel good when they get a good deal.”Retailers still have some planning to doThere are a number of unanswered questions about how Black Friday will look. After all, retailers are still figuring out how to market the holiday shopping season.One possibility? Black Friday may become an extended period, rather than a single day of sales, says Michael Brown, a partner in the consumer practice of Kearney, a global strategy and management consultant.“I’m expecting that Black Friday as we have grown to know it cannot exist in a COVID world,” Brown says.“I think we have to really not think about Black Friday and think more about when the launch of the holiday season will begin. I think that has to be pulled up by retailers as early as November 1,” he says.Throughout the holiday season, stores will have to perform a delicate dance. Shopping may become just as much about public health as it is about discounts.Retailers have merchandise to sell, but promoting in-store only specials could be seen as insensitive by shoppers with preexisting medical conditions, Bock points out.“I think it’s really going to be a balancing act for retailers to encourage sales, encourage people to buy, encourage trust and promote spending — but promote it in a way that shows they care for their customers’ well-being,” Bock says.There’s one more wild card, Brown says. What type of Black Friday shopping environment will state and local governments allow? Time will tell.This article was written by NerdWallet and was originally published by The Associated Press.More From NerdWalletSmart Money Podcast: COVID Impulse Spending, and Building Credit While Paying DebtProbate Workarounds Can Save Your Heirs Time and MoneySmart Money Podcast: Taxes Are Due, and How to Get Started Creating WealthCourtney Jespersen is a writer at NerdWallet. Email: courtney@nerdwallet.com. Twitter: @CourtneyNerd. 4926
EL CAJON, Calif. (KGTV) — Police in El Cajon are investigating the discovery of a man's body inside a home.El Cajon Police say the body was reported just before 9 a.m. in the 1100 block of Marline Ave. Police said the man is in his 30's and called his death "suspicious." No suspect or suspects are in custody, according to police.Anyone with information about the case is asked to call police at 619-579-3300 or Crime Stoppers at 1-888-580-8477. 454
EL CAJON, Calif. (KGTV) -- A man in his mid-30s was killed Sunday afternoon after the SUV he was driving struck a tree in El Cajon.El Cajon police say the driver of a 1998 Ford Explorer drifted onto a center divider then slammed into the tree on N Second Street near Greenfield Drive at 1:49 p.m.The man was pronounced dead at the scene. His name was not released pending family notification.Surveillance video from a nearby store shows the impact of the crash and the aftermath. Several good Samaritans ran over to try to help the driver until police arrived.N Second Street between Persimmon Avenue and Greenfield Drive was closed off for approximately four hours as police investigated.Police said it was unknown if drugs or alcohol were factors in the crash. People who heard the crash told 10News they did not hear tires screeching leading up to the impact. 871
EL CAJON (CNS) - A man who was caught looting homes vacated during the West fire in Alpine in July was sentenced Friday to nearly five years in state prison.Ardian Iseni, 30, was convicted last month of residential burglary and attempted residential burglary.The 500-acre West fire -- which broke out July 6 -- destroyed 34 homes and 21 other buildings and damaged another 20 homes and buildings.RELATED: 412
EAST VINCENT TOWNSHIP, Pa. (AP) — Authorities say an armed man who held off SWAT members for 10 hours surrendered after one of them sang him a Christmas carol.Nathaniel Lewis, of Chester County, Pennsylvania, was taken into custody in East Vincent Township early on Dec. 26.The Reading Eagle reports the 34-year-old Lewis allegedly fired at police officers who had responded when a concerned relative reported him acting erratically Christmas night.The shots hit a police vehicle, a house and another vehicle. Police returned fire.Eventually a negotiator got Lewis to agree to surrender after singing "White Christmas" to him.Lewis was charged with multiple counts of attempted homicide, aggravated assault and other offenses. He was being held in Chester County Prison without bail. 791