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When will companies learn the golden rule: Think before you tweet.Keurig and other brands caught flack from all sides for how they responded to social media calls to distance themselves from Fox News host Sean Hannity. Companies walked back statements they made on Twitter or struggled to explain their actual relationships to Hannity -- in each case stoking the social media fires.Critics targeted companies that advertised on Hannity's syndicated radio show as well as his Fox News program after Hannity appeared to defend Alabama Republican Senate candidate Roy Moore on Thursday. Moore has been accused of sexual misconduct with teenagers, including a 14-year-old girl. He has denied the allegations.The firestorm began in earnest on Friday. Angelo Carusone, president of liberal watchdog group Media Matters for America, appealed directly to brands like Keurig to cut advertising ties with Hannity."Good afternoon @Keurig. You are currently sponsoring Sean Hannity's show ... please reconsider," Carusone wrote on Twitter.Keurig responded the next morning. The company said on Twitter: "We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show."Keurig's response was praised by Hannity's critics. But it sparked a backlash from Hannity's supporters, who started a #BoycottKeurig hashtag and, in some cases, even smashed their own Keurig machines.By Monday, Keurig CEO Bob Gamgort had apologized for how Keurig responded."The decision to publicly communicate our programming decision via our Twitter account was highly unusual," Gamgort wrote an internal memo to employees. "This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent."Keurig wasn't the only company to walk back its initial response to the Hannity controversy.Realtor.com tweeted on Saturday "we are not currently, and will not be running TV ads on Hannity." But it later deleted the tweet, and on Sunday it posted a statement to its corporate blog with a very different message: "We will continue to place ads across a broad range of networks, including Fox News and its top shows."Reddi-wip, which is owned by ConAgra, tweeted on Monday "our objective has always been to reach fans in ways that align with our values. Therefore, we are removing our ads from the show," in response to a user who asked the brand not to support Hannity. Later, the company said "we removed Hannity from our advertising plans," adding on Tuesday, "this program has not been included in our media plan for a long time."A ConAgra representative confirmed on Tuesday that the company has not advertised with the program for months, but added that the controversy hasn't impacted ConAgra's future plans.Irv Schenkler, Director of the Management Communication Program at New York University's Stern School of Business, said that companies need to take a balanced approach when developing their social media strategies. On one hand, firms should be engaging with their customers online. On the other, they should be wary of jumping into a controversy too quickly, he advised.Sometimes when companies tweet "they are acting from the seat of the pants, as opposed to taking a moment to analyze and examine the dimensions of the event or issue," Schenkler explained.By responding too quickly on social media, companies may end up exacerbating controversies that may fizzle out on their own, he said.Brayden King, a professor of Management and Organizations at Northwestern's Kellogg School of Management, said Twitter can be an easy way for brands to get messages to a large audience. "Twitter reaches a lot of people very quickly," he said, while "a press release can be ignored by the very people you want to see it."But companies do face a risk when they use social media platforms to disseminate a position. "If you don't think through the media strategy carefully, you can expose yourself to criticism from other people -- including people you see as potential customers," King said.Schenkler added that brands may sometimes forget how public their Twitter interactions are."What [brands] might consider to be business conversations are just out there, and people forget that," he said. "And they pay the price sometimes."To protect themselves, Schenkler said, companies may want to enact a social media process or protocol that prioritizes the brand's ultimate objectives -- and keep it in mind when responding to a controversy.  4534

When two Stanford economists, Bob Wilson and Paul Milgrom, won the 2020 Nobel Prize in Economic Sciences, it was announced very early in the morning Pacific time. So early, that one of the men didn’t pick up their phone and was told about the award through his security camera.“Paul, it’s Bob Wilson. You’ve won the Nobel Prize, and they’re trying to reach you,” Wilson said to his co-recipient through the front door camera around 2 a.m. PT.Milgrom responds, “Wow, yeah, OK.” 484

Wildlife biologists with the Conservancy of Southwest Florida shared a shocking python find in Collier-Seminole State Forest on Thursday. An invasive Burmese python's eyes were a little bigger than its stomach when it decided to devour a white-tailed deer fawn. Officials say pythons have been known to kill and ingest large prey and this was a record breaking meal.  Officials stumbled upon the python with the massive prey inside. The biologists removed the python out of the wild into an open area and the python was stressed so it pushed the deer out of its mouth. In the photo below you can see the breathing tube and tongue of the python as it has its mouth wrapped around the deer. Biologists believe it is the largest python-to-prey ratio documented. The python was 31.5 pounds and the deer was 35 pounds; 111% of the python's mass. The findings will be published in the March 2018 issue of the Herpetological Review.“This observation is another important piece of evidence for the negative impact invasive Burmese pythons are having on native wildlife across the Greater Everglades Ecosystem” said Ian Bartoszek, Conservancy of Southwest Florida wildlife biologist. “Imagine the potential consequences to the state and federally protected Florida panther if Burmese pythons adversely affect the number of white-tailed deer, a panther’s primary prey.”Biologists are focused on the impact the python is having across the food chain. Since 2013, the Conservancy and its research partners have been conducting research to document the invasive Burmese python's biology and behavior in Collier County, including the tracking, removal and necropsy of captured pythons.Kelly Bazzle is the Digital Executive Producer at Scripps Station WFTS. Follow Kelly on Twitter.  1831

While fall brings about vibrant leaves and cooler weather, it can also cause a seasonal affective disorder. It’s a condition that tends to come and go with the seasons. With COVID-19 still a major concern, some experts say SAD may be more noticeable due to the stresses of the pandemic. Social distancing may pose a risk in the coming months as a result of less physical contact.Child and adult psychiatrist, Judith Joseph, know the signs. Symptoms may include oversleeping, change of appetite, weight gain, and feeling tired. It’s a condition that affects about 5 percent of adults in the U.S., and typically lasts about 40 percent of the year. It's also a lot more common in women than men, according to the American Psychiatric Association.With schools now in session and reports of an uptick in coronavirus cases in several NYC Neighborhoods, Dr. Joseph said the combination could lead to even more anxiety.Light therapy may be a good alternative to make up for the loss of daylight. However, she warns patients to only use them under the supervision of a trained medical professional.Dr. Josephs said you can overcome that feeling of worry by continuing to follow COVID-19 safety guidelines while making self-care a top priority.You can start by developing a workout routine and sticking with it. Also, boost your melatonin levels by eating foods such as cherries and walnuts to getting a good night of sleep.The bottom line: don't brush off that sluggish feeling as simply a case of the "blues" or a seasonal funk. When in doubt, contact a mental health physician for advice.This story was first reported by Stacy-Ann Gooden at PIX11 in New York, New York. 1670

While most Republicans have remained silent on Saturday after Joe Biden being was projected to win this week's presidential election, a handful of Republican office holders offered congratulations for Biden. Most notably, Mitt Romney, who voted to impeach Donald Trump, was among the first Republicans to issue a statement. 332

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